Posted by Elena del Valle on October 15, 2012
Helio Fred Garcia, author, The Power of Communication
Photo: Newman Communications
A podcast interview with Helio Fred Garcia, author, The Power of Communication (see Executive endorses strategic, operation, tactical communication) is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses ways to win hearts and minds with Elena del Valle, host of the HispanicMPR.com podcast.
For more than 30 years, Fred has helped leaders build trust, inspire loyalty and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.
Fred is the president of Logos Consulting Group and executive director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Helio Fred Garcia” or click on the play button below. You can also download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2012 section of the podcast archive.
Posted by Elena del Valle on October 8, 2012
Franklin Rios, president, Luminar
Photo: Luminar
A podcast interview with Franklin Rios, president, Luminar is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Latino big data with Elena del Valle, host of the HispanicMPR.com podcast.
With more than 20 years of management, business development, sales, and marketing experience, Franklin puts into practice his industry knowledge in the interactive, e-commerce, telecomm and media industries to lead his company. He is responsible for creating new opportunities, revenue growth, overseeing the investor relations department, shareholder and public communications, financial statements, analyst conference calls, and creating company and performance objectives.
Prior to joining Luminar, Franklin was president of the Enterprise Solutions Group at Infogroup, as well as vice president of Interactive Sales and Marketing at Vertis Communications, Inc., a communications and marketing company worth $1.4 billion dollars. He resides in Denver, Colorado where he enjoys golfing and playing classical guitar.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Franklin Rios” or click on the play button below. You can also download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2012 section of the podcast archive.
Posted by Elena del Valle on September 17, 2012
Alex Nogales, president, National Hispanic Media Coalition
Photo: National Hispanic Media Coalition
A podcast interview with Alex Nogales, president, National Hispanic Media Coalition (NHMC) is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the National Latino Media Council National Hispanic Media Coalition NLMC/NHMC Writers Program with Elena del Valle, host of the HispanicMPR.com podcast.
Alex is also chief executive officer of the National Hispanic Media Coalition. Since the late 90s when he was elected president of the organization, Alex has advocated for the Latino community. He led boycotts against the advertisers of the syndicated Howard Stern radio show as a means of getting Stern off the air when he offended the Latino community and the family of the late singing star, Selena Quintanilla-Perez, with his comments following the singer’s tragic murder.
Under his leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC), including one against a Spanish-language radio company for encouraging its DJs to air pornographic radio programming to boost their ratings. Alex also led high-profile demonstrations against ABC and its parent company, Disney, for its lack of diversity and apparent exclusion of American Latinos from local news reporters and anchor jobs, and intensified discussions with local TV stations across the country. As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was instrumental in the signing of Memoranda of Understanding with NBC, ABC, CBS and Fox in the year 2000.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Alex Nogales” or click on the play button below. you can also download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2012 section of the podcast archive.
Posted by Elena del Valle on September 10, 2012
Mary Jo Aagerstoun, Ph.D., president, EcoArt South Florida, Inc.
Photo: Mary Jo Aagerstoun, Ph.D.
A podcast interview with Mary Jo Aagerstoun, Ph.D., president, EcoArt South Florida, Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses combining art, science and community with Elena del Valle, host of the HispanicMPR.com podcast.
An “accidental environmentalist” Mary Jo seeks to make a difference for South Florida’s environment through art that engages community. To this end, in 2007, she founded EcoArt South Florida, a nonprofit that brings together art, science and community engagement. Mary Jo’s increasing interest and self education in environmental issues led her also to several volunteer advisory experiences, including most recently as a consortium member of 7/50, a 50 year planning effort engaging seven counties in South East Florida, and funded by the United States Department of Housing and Community Development, and with her own city, West Palm Beach.
She is a member of the relatively new City of West Palm Beach Sustainability Advisory Committee where she serves as the chair of the subcommittee on natural resources and water conservation, and is a past member of the city’s Art in Public Places Board and the Comprehensive Plan update committee.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Mary Jo Aagerstoun, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2012 section of the podcast archive.
Posted by Elena del Valle on August 13, 2012
Camille Preston, Ph.D., PCC, founder and CEO, AIM Leadership
Photo: PR by the Book
A podcast interview with Camille Preston, Ph.D., PCC, founder and CEO, AIM Leadership is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses rewiring for results with Elena del Valle, host of the HispanicMPR.com podcast.
As a psychologist, executive coach, writer, facilitator and public speaker, Camille strives to guide companies and individuals to reach new heights of leadership, performance, efficiency, happiness and fulfillment at the organizational development company she founded.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Camille Preston, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2012 section of the podcast archive.
Posted by Elena del Valle on July 16, 2012
Albert J. Estrada, VP, business development, Olympusat
Oscar Madrid, director, Multicultural Marketing, Verizon
Photos: Olympusat, Verizon
A podcast interview with Albert J. Estrada, vice president, business development, Olympusat,Inc., and Oscar Madrid, director, Multicultural Marketing, Verizon, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss marketing to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
In the early 1990s, Albert started his career in the entertainment industry as account executive with Home Box Office (HBO) where we managed the west Texas region for HBO’s cable television affiliate sales group. Later he became part of the initial team that launched DirectTV. While there he led and crafted the marketing strategy for DirectTV’s introduction into fifteen countries within the Latin America region. After that he marketed and sold high-power geostationary satellites at Space Systems Loral.
Oscar, a native of El Paso, Texas, oversees the national marketing strategy for Hispanic, Asian and African American consumer segments for Verizon FiOS and other consumer products and services. He is a 23 year veteran of the telecom industry, beginning his career with Bell Atlantic, a Verizon legacy company, in 1989. Oscar has served as a board member for the Orange County Hispanic Chamber of Commerce Education Foundation, has partnered with the Hispanic Scholarship Fund on fundraising initiatives and supports Aspira New York’s fundraising and marketing efforts. He is a recipient of the New York Chapter of Aspira’s Latino Leaders Award.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Albert Estrada, Oscar Madrid ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2012 section of the podcast archive.
Posted by Elena del Valle on July 9, 2012
Amanda Fernandez, vice president, Latino Community Partnerships, Teach For America
Photo: Teach For America
A podcast interview with Amanda Fernandez, vice president, Latino Community Partnerships, Teach For America is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses educational inequity with Elena del Valle, host of the HispanicMPR.com podcast.
Amanda leads Teach For America’s Latino Initiatives that support outreach to the Latino community and recruitment, advancement and development of Latino corps members and staff. She brings over 20 years of experience in recruiting, diversity, organization development, change management and Latino community relations. Amanda manages national partnerships and outreach activities with Latino serving organizations and institutions. In addition, she guides and leads efforts focused on Latino staff initiatives and across program teams within Teach For America.
Prior to joining Teach For America, Amanda was a director at The Bridgespan Group where she served as an organizational consultant to youth and education clients in support of their strategic planning efforts.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Amanda Fernandez” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2012 section of the podcast archive.
Posted by Elena del Valle on June 25, 2012
Heiner W. Skaliks, portfolio manager, SLAF
Photo: SLAF
A podcast interview with Heiner W. Skaliks, portfolio manager, Strategic Latin America Fund, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Heiner discusses investment opportunities in Latin America with Elena del Valle, host of the HispanicMPR.com podcast.
Heiner is also chief executive officer of Strategic Asset Management Ltd. Both companies are based in La Paz, Bolivia. He previously oversaw a diverse loan portfolio at Banco Mercantil S.A. Prior to that, he was chief executive officer and portfolio manager of a leading Bolivian mutual fund, and broker-dealer at a boutique investment bank where he created, managed and led a mutual fund company. He also led the development of the local capital market as a member of the board of directors of the Bolivian Securities Exchange.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Heiner Skaliks,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2012 section of the podcast archive.
Posted by Elena del Valle on May 7, 2012
Lorie Loe, CEO, Eccolo Media
Photo: Eccolo Media
A podcast interview with Lorie Loe, CEO, Eccolo Media is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Lorie discusses why content marketing is changing the CMO mandate: five things your team must do differently in 2012 with Elena del Valle, host of the HispanicMPR.com podcast.
Lori has more than 20 years of experience in marketing communications, developing and executing content strategy for technology clients. At Eccolo Media, Lorie primarily consults on comprehensive content strategies and provides a broad range of account management services. Her client work includes planning for content-intensive marketing communications programs, including lead generation and nurture campaigns, thought-leadership programs, and new market launches.
Over the course of her career, Lorie has developed and applied best practices, striving to offer her clients clear advantage through the development of more effective collateral assets.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lorie Loe” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2012 section of the podcast archive.
Posted by Elena del Valle on April 30, 2012
Ron Volper, Ph.D., author, Up Your Sales in a Down Market
Photo: Career Press
A podcast interview with Ron Volper, Ph.D.is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Ron discusses compensation tactics to help retain employees with Elena del Valle, host of the HispanicMPR.com podcast.
Ron is a leading authority on business development and the author of Up Your Sales in a Down Market: 20 Strategies from Top Performing Salespeople to Win Over Cautious Customers (see Consultant outlines post recession sales strategies)
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ron Volper, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2012 section of the podcast archive.
