Posted by Elena del Valle on September 30, 2005
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Chelina Vargas, host and co-producer of Indie 103.1FM “The Red Zone”
Chelina Vargas, host and co-producer of Indie 103.1FM “The Red Zone,” joined LA TV as talent booker for “LATV Live.” LATV’s September appearances include Reggaeton posterboy Daddy Yankee, Mexican rock supergroup Jaguares, and Warped Tour favorites Go Betty Go. This fall, Los Angeles-based bilingual youth network LATV will be featuring performances and interviews from popular names in Latino entertainment as well as up-and-coming talent. LATV, which recently won an Impact Award for “Excellence in Bilingual Television Broadcasting,” showcases top artists in several genres, including performances this fall from reggaeton posterboy Daddy Yankee, Mexican rock supergroup Jaguares, Warped Tour favorites Go Betty Go, platinum-selling urbano act Akwid, and Latin-alternative buzz band Volumen Cero.
Chelina Vargas is also known as “Cha-Cha” by loyal listeners of the “Red Zone” Latin-alternative radio show she co-produces and hosts on Indie 103.1FM in Los Angeles. At LATV, Vargas will develop "exciting and relevant content" to help boost the network’s bi-cultural audience and marketshare growth. She will be responsible for all music and entertainment-related bookings on “LATV Live.”
Posted by Elena del Valle on August 29, 2005
Michael Schwimmer
Los Angeles (August 22, 2005) – Sí TV, the first English-language Latino television network, named Michael Schwimmer Chief Executive
Officer. The announcement was made by Jeff Valdez, co-Founder and chairman of Sí TV. Schwimmer, who most recently was executive vice president of Programming and Marketing for DISH Network, will take the helm as Sí TV’s first CEO on September 6th.
“Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” said Valdez. “Michael has been a member of the board of directors since the inception of our network in March 2004 and he knows the company well. We look forward to his experience and leadership.”
“I am thrilled to be joining Jeff and his team, who have created one of the most exciting new networks in many years, and I’ve seen just about all of them,” says Schwimmer. “It’s amazing that, as an independent network, Si TV has already created award-winning original programming for an underserved English-speaking Hispanic audience representing more than 50% of all Hispanic households in the country.”
Sí TV is a television network dedicated to bringing entertainment to Hispanic audiences in English. As the U.S. Hispanic population continues to grow exponentially, one of its most coveted segments is the 18-34 demographic described by some as “Generation Si,” who are second and third-generation acculturated Hispanics. Most of them speak little or no Spanish and watch English-language media. At the same time they identify strongly with their Latino heritage and respond positively to Latino-oriented television programming.
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Si TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH). Co-founded and chaired by Jeff Valdez, who was recently named a “Top 10 Player” in Hispanic media by Ad Age Magazine, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino-themed entertainment. For more information visit SiTV online at www.SiTV.com .
Posted by Elena del Valle on August 22, 2005
Heidi Eusbeio
Hidekel (Heidi) Eusebio, vice president and founder of Edelman’s diversity department will be moving to Frankfurt, Germany where she will support Edelman’s U.S. Hispanic business. Eusebio was one of the founders of Edelman’s Hispanic marketing department in New York seven years ago. The company’s diversity practice includes 20 multicultural marketing specialists in seven markets. She is also a contributing author to the book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority, which will be released this fall.
Posted by Elena del Valle on August 12, 2005
Editorial Televisa recently announced changes in their north region (U.S., Puerto Rico and Central America). David Taggart was named General Manager for the "Zona Norte" (north region) in addition to his current role as group publisher. In his new role he will oversee the commercial and operating divisions in the company’s north region.
At the same time, Ernesto Cervantes was appointed director of planning and strategy for Editorial Televisa. In this role he will assume the responsibilities of acquisitions and partner business management as well as his current position of chief pperating officer for the "Zona Norte."
Guillermo Plehn, currently regional sales manager for the East Coast, will be sales director for the U.S. overseeing all ad sales and marketing operations.
Posted by Elena del Valle on June 17, 2005
Isabella Sanchez
NEW YORK, NY, June 16, 2005 — The Bravo Group, one of the leading U.S. Hispanic integrated communications agency groups, announced the promotion of Isabella Sánchez to Vice-President, Director of Media Services effective June 1, 2005. She was promoted from Vice-President, Media Director. Though based in Miami, she will spend time between the Miami and New York headquarter offices. As Vice-President, Director of Media Services, Isabella will have full oversight responsibility for Bravo’s media planning and buying teams in the Miami, NY, San Francisco, Chicago and Irvine, California offices.
"Bravo’s incomparable media legacy is now in the exceptional hands of one of the Hispanic media industry’s stars," said Gary Bassell, Chairman & CEO of The Bravo Group. "Isabella’s talent and accomplishments over the years have helped make Bravo the gold standard in Hispanic media. And that deserves recognition."
Isabella Sánchez joined The Bravo Group in January of 1993. Since joining Bravo she has led the media planning and implementation of both package goods and service accounts such as AT&T Wireless, Chevron, Kraft Foods, Nabisco, Land Rover, Lincoln-Mercury, Jaguar, H&R Block, United Airlines and Vigo Money Transfer. In 1993, Isabella was instrumental in starting up the Bravo San Francisco office’s Media Department handling the Bank of America account. In 1996, she was transferred to the Bravo Miami office to spearhead the development of the office and direct the Media department.
Previously, she was a Media Buyer at Siboney Advertising for several accounts including Colgate-Palmolive, The Clorox Co., The Polaroid Co., and R.J.R. Nabisco. She joined Siboney from college after receiving her BS in Journalism and BA in Spanish from the University of Maryland. Additionally, she studied at the University of Madrid, Spain where her family is originally from. Isabella is co-chair of the Association of Hispanic Advertising Agencies (AHAA) Media Committee, and was honored with the Hispanicad.com and AHAA 2003 "Media Planning Executive of the Year."
ABOUT THE BRAVO GROUP
The Bravo Group, a Young & Rubicam Brands company, is the pioneer agency of Hispanic marketing now in its 25th year and a leader today among U.S. Hispanic integrated communications agency groups. Established in 1980, The Bravo Group creates award-winning programs that incorporate advertising; research and strategic planning; interactive, direct, promotional and event marketing; media planning/buying and public relations. Recognized in 2005 as one of the two largest Hispanic agencies in the U.S. by Advertising Age, the company is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California.
Posted by Elena del Valle on June 15, 2005
Washington, D.C.–(HISPANIC PR WIRE)–June 14, 2005–The National Association of Hispanic Publications, Inc. (NAHP) presented Clara Reyes with the 2005 Latina Publisher of the year Award and Adriana Elektra Sanchez with the 2005 Latina Journalist of the Year Award at the Latina Publishers Luncheon. The luncheon was held Thursday, June 9, 2005 at the Ballroom of the National Press Club as part of the 2005 Media Summit in Washington, D.C.
Clara Reyes is the publisher of Dos Mundos Newspaper in Kansas City. The award was given for her demonstrated excellence in publishing and over twenty-four years of service to the Hispanic community. She was awarded the Latina Publisher of the Year Award, the Ana Maria Arias Award, and a $5,000 to sponsor an intern in her office.
Adriana Sanchez is a reporter for La Voz in Phoenix, AZ. She was selected from among other journalists for her outstanding recommendations from her publisher and the excellence of her submitted work. In a moving acceptance speech, she called attention to the immigrant education issue and asked all present to support the DREAM Act. She was awarded the Latina Journalist of the Year award, the Ana Maria Arias Award, and $2,000 in prize money.
“These awards were created to recognize the growing presence of Latinas in the Hispanic print industry. These two Latinas are excellent role models and deserve recognition for their outstanding work” said Lupita Colmenero, President of the NAHP, Inc.
About the National Association of Hispanic Publications, Inc
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.
Posted by Elena del Valle on June 13, 2005
Miami, FL–(HISAPNIC PR WIRE – BUSINESS WIRE)–June 13, 2005–Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm’s business in the U.S. Hispanic market from Burson-Marsteller’s Latin America headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.
"Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice," said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. "Al’s proven experience and accomplishments will not only help maintain Burson-Marsteller’s leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market’s expanding needs."
Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the practice.
"The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country’s economic engine and can not be ignored by any company looking to grow its business in the United States," said Quintana.
Quintana has more than 20 years experience as a communications professional and was most recently the vice president of marketing communications for the Telefonica SA subsidiary in the United States. Among the accolades he has received during his career are the League of American Communications Professionals Excellence in Investor Relations Award and the National Association of Hispanic Publications Hispanic Corporate Achiever Award. He is a member of the National Hispanic Society of MBA, Public Relations Society of America and American Marketing Association.
About the U.S Hispanic Practice
The Burson-Marsteller U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. In addition to serving its diverse client partners in the U.S Hispanic market, the company also publishes, Lat-in-Buzz, a daily electronic newsletter on the latest news, information and research highlights on the U.S. Hispanic market.
About Burson-Marsteller
Burson-Marsteller (http://www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.
