Posted by Elena del Valle on August 3, 2005
Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 3, 2005–Todobebe announced today an integrated marketing program with direct mail and Internet components including new TV personalities and events tied to serving the Los Angeles Hispanic market. As part of the integrated package, Todobebe will target 835,000 homes in Hispanic neighborhoods with a collectible bi-lingual direct mail supplement about pregnancy and parenting, with tips & useful hotline numbers, a message from the U.S. Surgeon General, and special sponsor promotions.
The direct mail supplement will be distributed two days prior to an August 13-14 NBC/Telemundo Health & Fitness Event in the Los Angeles Convention Center, where Todobebe will host a pavilion dedicated to pregnancy and parenting. The Todobebe pavilion will provide a venue for Hispanic parents to win prizes at baby crawling contests, meet Todobebe TV hosts and celebrity parents, and to learn from experts about pregnancy and childcare.
As part of the integrated push in Los Angeles, new co-host Ninette Rios will join Todobebe TV show co-hosts Jeannette Kaplun and Maggie Jimenez. The show airs nationally on the Telemundo Network at 11:30 AM PT every Saturday. Ninette, a mother herself, is a resident of Los Angeles and will participate in two special Todobebe episodes taped locally at an amusement theme park and ongoing segments at other area hot spots.
Todobebe Speakers at NBC/Telemundo Health & Fitness Event August 13 and 14 include: Tina Zweygardt, Yoga for Parents, Cristina Perez, Attorney & Former Host of La Corte de La Familia – Balancing Family & Work, Jerry Aguilar, Financial Consultant for Primerica – Financial Planning for your child, Cecilia Mercado, Parenting Coordinator, Fiesta Educativa – Your child and the issues of disabilities, Dr. Julian Alfaro, UCLA Mattel Children’s Hospital – Childcare, Ana Nogales, Nogales Psychological Corp – Love and sex for a Latin couple, Dr. Rosaly Correa, Agency for Healthcare Research & Quality,and Aidee Bautista, Mexican American Community Foundation – Child Nutrition and Nutritional Games.
Todobebe is an integrated media company dedicated to providing information about babies and pregnancy to Spanish speakers worldwide through Internet, television, events, radio, custom publishing, and grass roots outreach. Todobebe’s TV show airs on the Telemundo network and the company’s weekly radio show and daily tips air on 16 radio stations in Latin America. Its Web site hosts 400,000 unique visitors per month, and a rapidly growing global online Club Membership of 250,000 registered Spanish-speaking members who are planning, expecting and raising babies. For more information about Todobebe visit http://www.todobebe.com .
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Posted by Elena del Valle on August 1, 2005
New York, July 20, 2005 – Azteca America, one of the fastest-growing Hispanic television network in the United States, announced the return of "Con Sello de Mujer," a mid-day magazine for modern Latina women hosted by Maggie Hegyi, Mariana Torres, Luz Blanchet, Pamela Cerdeira and Fernando Martínez. Scheduled to air beginning Monday, July 25, at 12:45 pm PST and EST / 11:45 am CST. "Con Sello de Mujer" will offer tips for home improvements, cooking advice, and refreshing ideas for the weekend, as well as advice on how to stay fit and healthy. Transmissions will be live simultaneously with Mexico.
Azteca America is one of the fastest-growing Hispanic network in the United States. The network is a wholly-owned subsidiary of TV Azteca S.A. de C.V. Azteca America has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit www.aztecaamerica.com
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Posted by Elena del Valle on July 29, 2005
Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 28, 2005–Fox Sports en Espanol, a leading Spanish-language all-sports cable network in the United States, announced the addition of "Jorge Ramos En Vivo!" to its Monday programming lineup, starting August 1, 2005 at 10 p.m. ET / 7 p.m. PT. The long-awaited return of veteran sports journalist Jorge Ramos to television, the live, two-hour interactive Spanish-language sports talk show from Miami will combine studio guests, viewer call-ins, emails and online chat, and offer Hispanic sports enthusiasts access to their favorite soccer leagues, teams and players. Each Monday the program, co-hosted by longtime sports radio personality Hernan Pereyra, will review the previous weekend’s top soccer games from around the world and preview upcoming matches, particularly from the Mexican league, the Copa Toyota Libertadores and the Copa Nissan Sudamericana. I
"It is with great pride that we welcome Jorge Ramos to the Fox Sports family," said David Sternberg, executive vice president and general manager of Fox Sports en Espanol. "Jorge represents the very best in sports journalism, and we are certain that his new weekly program will deliver the quality and excitement that our viewers have come to expect from our network." Ramos, known as "el relator de America" ("The Commentator of the Americas"), has broadcast more than 1,500 soccer matches in his illustrious career, including 500 Mexican League and 80 international games. Currently host of Univision Radio’s national program "Locura por el Futbol," Ramos has also covered four World Cups, the 2003 Women’s World Cup USA, two Copa Americas and one European Cup. Ramos has covered the Pan American Games, provided in-depth coverage of the 2000 Sydney Olympics and served as the Spanish-language voice of the Los Angeles Lakers. Earlier in his career, Ramos was a writer and editor for Chicago-based La Raza, one of the nation’s top Spanish-language newspapers. Fox Sports en Espanol is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers.
Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE:NWS) Fox Sports International. Fox Sports en Espanol features more than 1,000 hours of live, exclusive sports programming in Spanish each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S. For more information, visit Fox Sports en Espanol online at fse.yahoo.com.
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Posted by Elena del Valle on July 28, 2005
Los Angeles-based bilingual youth network LATV will launch “LATV Does Hollywood,” its first program dedicated to the big screen August 5 at 8 p.m. An irreverent look at Hollywood movies from LATV’s point of view, “LATV Does Hollywwod” will showcase mainstream films and Latino cinema from a spanglish perspective.
The show will feature celebrity interviews (Sofia Vergara, Jessica Simpson, Matt Damon, Kate Hudson), behind the scenes footage, movie item giveaways, the chance to win tickets to film premieres, and a first-hand look at new films coming out of Latin America and Spain.
“LATV Does Hollywood” will bring Latino urban audiences a Latino market oriented scoop. For August, the show includes interviews with Jessica Simpson, Johnny Knoxville, Sofia Vergara, Matt Damon, Kate Hudson, Alias’ Mia Maestro. "LATV Does Hollywood" will feature mainstream films and promote Latino cinema.
LATV offers a mix of English and Spanish language music and lifestyle programming and is one of the leading networks among bicultural Latinos in Los Angeles, America’s top Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, and Target stores. Another popular LATV prime time program, “LATV Live,” recently won an Imagen Award for Best Television Variety Special.
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Posted by Elena del Valle on July 12, 2005
New York, July 7, 2005 – Azteca America’s La Academia, a musical reality show, attracted 1.19 million viewers 2+ for its July 3 final concert. For the coveted 18-49 demo, La Academia attracted 826,000 viewers. That represents 49% above the number of 18-49 impressions from Telefutura’s Objetivo Fama final concert on May 1 and 200% higher than Telemundo’s 18-49 impressions for its Nuevas Voces final concert on May 29 according to Azteca America.
“First we built a network. Now we’re building a ratings story, one page at a time,” said Azteca America President and CEO Luis J. Echarte.
The La Academia final concert was number 17 for the week, based on NHTI ratings and collapsing strip programs. This marks the eighth consecutive week that Azteca America has had one or more programs on the list of the Top 25 weekly programs and the sixth consecutive week for La Academia.
First place winner of La Academia was Erasmo González, a bilingual school teacher in the indigenous town of Xalpatláhuac, Guerrero. Second place went to Yuridia Gaxiola, from Mesa, Arizona. And third place was for Adrián Varela, of Culiacan, Sinaloa. The top three finishers took home over $400,000 in prize money, as well as late-model cars and SUVs and unlimited airline tickets.
Immediately following the final concert, 12 La Academia students launched a concert tour that begins in Mexico and includes 10 US cities, as well as venues in Central America. The first U.S. stop will be in August.
Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America currently has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America online.
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Posted by Elena del Valle on July 1, 2005
New York, NY–(HISPANIC PR WIRE)–June 30, 2005– Univision television host Myrka Dellanos will host a new program entitled "En Exclusiva con Myrka Dellanos” (“Exclusive Interviews with Myrka Dellanos”), Univision’s new weekly TV program where she will interview Hispanic celebrities.
The 15-year TV veteran will also be adding author to her impressive resume with the release of her first book, set to hits bookshelves this fall. The inspirational tome will spotlight her life as a successful TV journalist as well as her most important role to date–mother to 11-year-old daughter Alexa.
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Posted by Elena del Valle on June 30, 2005
New York, June 29, 2005 – Azteca
America, one of the fastest-growing U.S. Hispanic television networks, announced that its hit musical reality show La Academia attracted 1.06 million viewers 2+ for its June 27 live concert, where it determined the six finalists who will compete on July 3 for over $400,000 in prize money.
“We’re on the brink of another ratings milestone for our young network as we anticipate well over 1 million viewers for our final concert,” said Azteca
America COO Jorge Jaidar.
La Academia has consistently attracted over 600,000 2+ viewers for the past five weeks, earning a spot on Nielsen’s Top 25 weekly list of most-watched Hispanic programs. The show traditionally posts strong viewership increases for its final concert.
The six finalists are: Edgar Guerrero, from
Boise Idaho; Yuridia Flores, from
Mesa, Arizona; Erasmo González, from Xalpatlahuac, Guerrero; Adrián Varela, from
Culiacan, Sinaloa; Cynthia Rodriguez, from
Monclova, Coahuila; and Silvia Mendivil, from
Los Mochis, Sinaloa. They will be competing during the grande finale broadcast live from the Arena Monterrey in
Mexico. Following the July 3 concert, the La Academia graduates will immediately begin an international tour starting in
Mexico, with the first
US concert in
California during the month of August.
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Posted by Elena del Valle on June 29, 2005
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San Francisco, CA and Overland Park, KS (May 25, 2005) – Weathernews, the world’s largest publicly traded full-service weather company, launched Clima Weathernews, the first downloadable Spanish language application in the United States that provides weather news and updates to customers’ cell phones. Clima Weathernews, which costs $3.49 per month, will be available initially to Sprint PCS Vision customers throughout the country.
“The Hispanic market is one of the fastest growing segments in mobile communications,” said John Burris, director – Wireless Data Services, Sprint. “We are excited about working with Weathernews to provide this unique and valuable service to our Spanish-speaking customers.”
The Clima Weathernews aplication works on select handsets on the Sprint platform and offers a unique city skyline of 130 domestic and international locations overlaid with current weather and sky conditions. This unique application features simple-to-obtain weather alerts and a detailed vacation planner for popular national and international destinations.
Other features of Clima Weathernews wireless service include: Global Weather Database, detailed weather information for over 60,000 forecast locations; My Weather, preset weather information for up to five “favorite” cities; Airport Weather, current conditions at top U.S. airports, incorporating delays and airline phone numbers; radar images; moon phases and sunrise/sunset times; and National Weather Service bulletins
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Posted by Elena del Valle on June 28, 2005
LATV representative receives Imagen Award
In Recognition of Its Positive Portrayal of Latinos In the Media, the Bilingual Youth Network’s Live Entertainment Program Wins in the “Best Television Variety Special” Category
LATV’s popular prime time program “LATV Live” won an Imagen Award for ‘Best Television Variety Special’, beating out programming from networks like SiTV and Fox Deportes en Espanol. The Awards, presented in 17 categories by the Imagen Foundation, were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media, and to increase Latino representation at all levels of the entertainment industry. LATV had the greatest presence of any network in the category, with nominations for both “LATV Live” and also its sister program “Mex 2 The Max.” The 20th Annual Imagen Awards Gala was held on June 17th at the Beverly Hilton Hotel in Beverly Hills.
“LATV Live” features live performances and appearances from the top names in Latin rock, hip-hop, and pop from Daddy Yankee to Katie Holmes. LATV also delivers the 411 on the latest video games, movie premieres, clubs, community events and sports.
Hosted by Patricia Lopez, LATV’s “Mex 2 The Max” is a show that features a unique twist on regional music. The program includes interviews, in-studio performances, and videos from the stars of the genre like Vicente Fernandez, Thalia, Tigres del Norte, Banda Recodo and Lupillo Rivera, as well as artists that are integrating elements of regional music to create pop hits of their own like Paulina Rubio, El Gran Silencio and Café Tacuba.
With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified its standing as a leading network among bicultural Latinos in Los Angeles, America’s largest metropolitan Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. .
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Posted by Elena del Valle on June 27, 2005
New York, NY–(HISPANIC PR WIRE)–June 27, 2005–ImpreMedia, LLC, a leading publisher of Spanish-language newspapers in the U.S. announced today the launch of Domingo (Sunday), the largest Hispanic print network in the nation. Each Sunday, beginning October 9, 2005, ImpreMedia will distribute free, home delivered publications to 650,000 targeted households in neighborhoods highly concentrated with Hispanics. Distribution will take place in the three largest Hispanic markets, New York, Chicago and Los Angeles, which are home to over 32% of the entire US Hispanic population.
“ImpreMedia is committed to providing marketers with the most effective platform to reach the rapidly growing and influential Latino market,” stated Douglas Knight, Chairman & CEO of ImpreMedia. “The launch of the Domingo network is the next logical step for us to take in providing extended reach into the home.”
ImpreMedia will launch new publications in New York and Los Angeles under the masthead Contigo, joining its existing publication in Chicago, La Raza, to form the Domingo network. The new tabloid-sized publications will take a fresh approach by creating unique content targeting Latino women and households. They will have lively, compact articles full of tips and how-to’s for the home and family. The stories will primarily be in Spanish with some articles in English and will be accompanied by colorful photos and informational graphics. While each publication will create locally tailored content, editorial themes such as fashion and cosmetics, education, health, food and recipes, home improvement, decorating and automotive will be in all three publications throughout the nation.
Utilizing a state-of-the-art delivery system, Domingo will micro-target households in high-density Hispanic zip codes that are traditionally under delivered by general market newspapers. This will provide advertisers unparalleled penetration into Hispanic households with minimal duplication when used in combination with the mainstream dailies. For national advertisers, Domingo will provide the largest print vehicle in the top three Hispanic markets. For local advertisers, each publication will have five or more zones allowing for low-cost advertising programs, affordable for even the smallest businesses.
A wide array of advertising opportunities will be available through Domingo, such as highly targeted Run-of-Press (ROP) advertising, flexible placement for free standing inserts (FSI), product samples and polybag sponsorships.
About ImpreMedia
ImpreMedia is a leading publisher of Spanish language newspapers in the U.S.. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.
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