Posted by Elena del Valle on July 12, 2005
New York, July 7, 2005 – Azteca America’s La Academia, a musical reality show, attracted 1.19 million viewers 2+ for its July 3 final concert. For the coveted 18-49 demo, La Academia attracted 826,000 viewers. That represents 49% above the number of 18-49 impressions from Telefutura’s Objetivo Fama final concert on May 1 and 200% higher than Telemundo’s 18-49 impressions for its Nuevas Voces final concert on May 29 according to Azteca America.
“First we built a network. Now we’re building a ratings story, one page at a time,” said Azteca America President and CEO Luis J. Echarte.
The La Academia final concert was number 17 for the week, based on NHTI ratings and collapsing strip programs. This marks the eighth consecutive week that Azteca America has had one or more programs on the list of the Top 25 weekly programs and the sixth consecutive week for La Academia.
First place winner of La Academia was Erasmo González, a bilingual school teacher in the indigenous town of Xalpatláhuac, Guerrero. Second place went to Yuridia Gaxiola, from Mesa, Arizona. And third place was for Adrián Varela, of Culiacan, Sinaloa. The top three finishers took home over $400,000 in prize money, as well as late-model cars and SUVs and unlimited airline tickets.
Immediately following the final concert, 12 La Academia students launched a concert tour that begins in Mexico and includes 10 US cities, as well as venues in Central America. The first U.S. stop will be in August.
Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America currently has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America online.