Posted by Elena del Valle on June 27, 2005
New York, NY–(HISPANIC PR WIRE)–June 27, 2005–ImpreMedia, LLC, a leading publisher of Spanish-language newspapers in the U.S. announced today the launch of Domingo (Sunday), the largest Hispanic print network in the nation. Each Sunday, beginning October 9, 2005, ImpreMedia will distribute free, home delivered publications to 650,000 targeted households in neighborhoods highly concentrated with Hispanics. Distribution will take place in the three largest Hispanic markets, New York, Chicago and Los Angeles, which are home to over 32% of the entire US Hispanic population.
“ImpreMedia is committed to providing marketers with the most effective platform to reach the rapidly growing and influential Latino market,” stated Douglas Knight, Chairman & CEO of ImpreMedia. “The launch of the Domingo network is the next logical step for us to take in providing extended reach into the home.”
ImpreMedia will launch new publications in New York and Los Angeles under the masthead Contigo, joining its existing publication in Chicago, La Raza, to form the Domingo network. The new tabloid-sized publications will take a fresh approach by creating unique content targeting Latino women and households. They will have lively, compact articles full of tips and how-to’s for the home and family. The stories will primarily be in Spanish with some articles in English and will be accompanied by colorful photos and informational graphics. While each publication will create locally tailored content, editorial themes such as fashion and cosmetics, education, health, food and recipes, home improvement, decorating and automotive will be in all three publications throughout the nation.
Utilizing a state-of-the-art delivery system, Domingo will micro-target households in high-density Hispanic zip codes that are traditionally under delivered by general market newspapers. This will provide advertisers unparalleled penetration into Hispanic households with minimal duplication when used in combination with the mainstream dailies. For national advertisers, Domingo will provide the largest print vehicle in the top three Hispanic markets. For local advertisers, each publication will have five or more zones allowing for low-cost advertising programs, affordable for even the smallest businesses.
A wide array of advertising opportunities will be available through Domingo, such as highly targeted Run-of-Press (ROP) advertising, flexible placement for free standing inserts (FSI), product samples and polybag sponsorships.
ImpreMedia is a leading publisher of Spanish language newspapers in the U.S.. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.