LATV Launches New Program Starting in August
Posted by Elena del Valle on July 28, 2005
Los Angeles-based bilingual youth network LATV will launch “LATV Does Hollywood,” its first program dedicated to the big screen August 5 at 8 p.m. An irreverent look at Hollywood movies from LATV’s point of view, “LATV Does Hollywwod” will showcase mainstream films and Latino cinema from a spanglish perspective.
The show will feature celebrity interviews (Sofia Vergara, Jessica Simpson, Matt Damon, Kate Hudson), behind the scenes footage, movie item giveaways, the chance to win tickets to film premieres, and a first-hand look at new films coming out of Latin America and Spain.
“LATV Does Hollywood” will bring Latino urban audiences a Latino market oriented scoop. For August, the show includes interviews with Jessica Simpson, Johnny Knoxville, Sofia Vergara, Matt Damon, Kate Hudson, Alias’ Mia Maestro. "LATV Does Hollywood" will feature mainstream films and promote Latino cinema.
LATV offers a mix of English and Spanish language music and lifestyle programming and is one of the leading networks among bicultural Latinos in Los Angeles, America’s top Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, and Target stores. Another popular LATV prime time program, “LATV Live,” recently won an Imagen Award for Best Television Variety Special.