Posted by Elena del Valle on March 23, 2007
Monica Lozano, publisher and chief executive officer, La Opinión
Photos: National Hispana Leadership Institute
The National Hispana Leadership Institute (NHLI) will host five empowerment programs from January to August 2007. The first event will be held in Los Angeles, California on March 30. Additional programs will take place May 18 in Milwaukee, Wisconsin at the Hilton Milwaukee City Center; June 1 in Hartford, Conneticut at the Hilton Hartford; June 27 in Orlando, Florida and August 17 in Houston, Texas.
The Los Angeles program is scheduled to begin at 8 am and conclude at 12:30 pm. Following registration and breakfast, NHLI President Marisa Rivera-Albert will open the program with “Preparing Latinas for Leadership Positions,” a discussion about the National Hispana Leadership Institute.
Julie Stav, financial planner, Julie Stav, Inc
A presenter from The Gallup Organization, Zulma X. Barrios, L.H.D., will dedicate two hours to “The Seven Demands of Leadership.” During that time she will discuss the leadership demands she believes are essential for Latinas to master. These are Visioning, Maximizing Values, Challenging Experience, Mentoring, Building a Constituency, Making Sense of Experience and Knowing Self.
The event will conclude with a five speaker panel discussion, “Latinas Sharing Their Secrets of Success.” Panel members are: Monica Lozano, publisher and chief executive officer, La Opinión; Jennifer Korn, associate director, Office of Public Liaison, White House; Julie Stav, financial planner, Julie Stav, Inc.; Lulu Sobrino, founder and chief executive officer, Lulu’s Dessert; Monica Garcia, board member, District 2, LA Unified School District; and Charline Espinoza, agent, State Farm Insurance Companies. Admission to the half day event costs $30.
Founded in 1987, the National Hispana Leadership Institute promotes leadership for Hispanic women. Its mission is “to develop Hispanas as ethical world leaders through training, professional development, relationship building, community and world activism.”
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Click here to purchase a downloadable or CD audio recording with presentations on Latino identity by Diana Rios, Ph.D. and Federico Subervi, Ph.D. and a bonus interview with the professors
Posted by Elena del Valle on March 19, 2007
8th Annual Multicultural Pharmaceutical Healthcare Market Development & Outreach
March 19-20, 2007
New Brunswick, NJ
www.srinstitute.com/multiculturalseries
Posted by Elena del Valle on March 14, 2007
Latin rocker Ceci Bastida and East Los Angeles’ Quetzal
Photos: peermusic
Los Angeles, California – Peermusic will expand its presence at this year’s SXSW Music Festival in Austin, Texas. Four of the ten acts peermusic will showcase during the week of March 14-18, are Latino oriented performers Charanga Cakewalk, Upground, Ceci Bastida, and Quetzal. They will all perform at Spiro’s on Saturday March 17. Other peermusic showcases, open to all registered SXSW attendees, will include performances by Donovan, Robert Shields, The Tragically Hip, The Shys, The Procession, and Ox.
Charanga Cakewalk will perform at 9 pm. Charanga Cakewalk’s music is described as a melding of tejano, flamenco folklorico, merengue, garage, ska and reggaeton.
Young band Upground recently inked a deal with peermusic after winning the Sprint Battle of the Bands in 2006. The band’s music is a “hybrid sound of cumbia, reggae, swing, and ska.” Upground will perform at 10 pm.
Charanga Cakewalk
Ceci Bastida, one of the first women to rise in the ranks of Latin rock, with stints in Mexican ska-punk band Tijuana NO and with alterna-pop-rocker Julieta Venegas, will perform at at 8 pm. Bastida recently recorded demos with producer Jason Roberts (Control Machete, Plastilina Mosh), Grammy-nominated guitarist-songwriter Marthin Chan (Volumen Cero, JD Natasha) and Grammy-winning bassist Wil-Dog Abers of Ozomatli.
East Los Angeles’ Quetzal’s musical tapestries are described as varied and rich in their sounds, colors and messages. Spearheaded by a “fiercely independent spirit,” the group recently released its fourth CD, “Die Cowboy Die,” and will perform at 12 am.
The four-day South by Southwest Music and Media Conference features hundreds of music acts from the U.S. and abroad in 50 stages across Austin, Texas. In conjunction with the musical performances participants also attend music related discussions and presentations from hundreds of speakers.
Founded by Ralph S. Peer in 1928, peermusic is a global network of music publishing companies operating from 35 offices in 27 countries. With well over a quarter of a million titles in the company’s catalogue, and songs that vary from country, blues, jazz and pop to Latin, concert and rock ‘n’ roll, peermusic is one of the largest privately owned companies of its kind in the world.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on March 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
Posted by Elena del Valle on March 8, 2007
David Burgos, account group director, MillwardBrown
Photo: Strategic Research Institute
Several presenters at the 8th Annual Multicultural Healthcare Development & Outreach conference will address Hispanic market topics. The two-day event, scheduled to take place March 19-20, 2007 in New Brunswick, New Jersey is expected to have an attendance of 100.
Promotional materials indicate the conference will address why pharmaceutical brand teams and other healthcare stakeholders are pursuing multi-segment strategies to cultivate relationships with Latinos, African-American, Asian-American, and Gay and Lesbian populations. Topics may include minority health advances, grassroots health clinics, content management for websites, labeling and advertising, patient education, health literacy, cultural competency, faith and community based event strategies, public relations and other cultural insights into health behaviors.
The conference will feature the following Hispanic market focused presentations: Dan Solomon, CEO, Mindshare Interactive Campaigns LLC and Oscar Padilla, managing director, Hispanic Cutlural Division, Mindshare Interactive Campaigns will talk about “Beyond Translation: Reaching the Hispanic Community through Cultural Connections: NuestraPhRMA.org.” Also, David Burgos, account group director, MillwardBrown will discuss “Looking for the right strategy to target Hispanics?… Try this prescription;” and Monica Tor, Ph.D., president, SocialQuest will discuss “Understanding Hispanic Health Issues and Behaviors: Unaculturated Latinas Research Findings.”
The cost of admission is $1,495 or $1,695 for the conference and workshops. Discounted rates are available for HispanicMPR.com subscribers, academics, and nonprofit and community organizations.
Additional speakers include Thomas LaVeist Ph.D., director, Center for Health Disparities Solutions and Professor of Health Policy and Management, Johns Hopkins School of Public Health; Bill Imada, chairman and CEO, IW Group Inc.; Liliana Gil, director of Marketing Sourcing, Hispanic Marketing Strategy Lead (Proyecto MAS2), Johnson & Johnson Pharmaceutical Group; Virgil Simons, founder and president, The Prostate Net; Donald D. Palma Ph.D., president, chief research officer and author, Common Sense Advisory Inc.; Andrea Brecher, product manager, Johnson & Johnson Health Care Systems; Shelly Lipton, executive vice president, Alternative & Innovative Marketing (AIM); Todd Rivendell, president and CEO, Rivendell Media Inc.; Monica Torres Ph.D., president, SocialQuest Inc.; Stewart Levy R.Ph., vice president, Sales and Marketing, Impact Health; Elisa Cooper-Broski, president anc chief branding officer, Bruce Leeb & Company (BLC); Ron Campbell, president, Campbell-Communications Inc.; and Jim Mansfield, product line director, Consumer Programs, Verispan; Eric Talbot, director, Marketing Effectiveness, Verispan.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 28, 2007
A water station near the U.S.-Mexico border
Photo: Humane Borders
Humane Borders representatives want to expand the public and decision makers’ understanding of Mexican migration into Arizona. To further this goal they will gather to discuss, review, and share migration information during a five-day conference scheduled to include several movie screenings, a field trip to Sonora, Mexico and a full day in the dessert. The 2007 International Conference on the Migrant, the first one organized by Humane Borders, will take place March 26-29, 2007 in Tucson, Arizona.
Participants will have an opportunity to obtain first hand experience about migration issues in Arizona, hear about U.S. responses to migration, listen to Mexican perspectives and learn about actual migration challenges. Organizers promise presentations by Mexican and Arizona government officials, a medical examiner, humanitarian groups, federal land managers, and academics.The cost of admission, including a field trip and meals, is $350 or $200 for the first two days.
Humane Borders is a faith based nonprofit organization established in 2000 by Reverend Robin Hoover. Humane Borders offers humanitarian assistance through more than 70 emergency water stations on and near the U.S.-Mexican border. Every week, hundreds of the organization’s volunteers, including 60 trained drivers, head out to the desert. They maintain water stations, refill water barrels, pick up discarded items and report vandalism.
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Click here to learn more and to purchase a downloadable or CD audio recording with a presentation by Roger Selbert, Ph.D. on “Hispanic Projections”
Posted by Elena del Valle on February 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
Posted by Elena del Valle on January 25, 2007
Sonya Suarez-Hammond, director, Multicultural Marketing Insights, Yankelovich, Inc. discussed “What’s the next big idea for Hispanic marketing?”
Photo: Angelica Willard/Four Seasons Media
Marketers, communicators and other professionals gathered in Miami Beach for this week’s 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference organized by the Strategic Research Institute. More than 200 people and 15 sponsors attended the conference seeking new business, marketing updates and networking opportunities. They came from California, Colorado, Connecticut, Florida, Illinois, Iowa, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, D.C., Mexico, Puerto Rico, and Venezuela.
“It reiterates the growing importance to businesses of this market,” said Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute. “The magic and aha moments come with break throughs.”
The focus of this year’s event was marketing creativity and next steps. Some thirty speakers discussed a number of topics such as immigration, government websites, marketing to youth, emotional branding, beauty brands, remittances, relationship building and viral marketing. Presenters included representatives from MTVTr3s, The Florida Marlins, Pew Hispanic Center, Yankelovich, Inc., Latin Pulse, GTM Latino, Captura Group, Maybelline, and Sony Electronics.
During her presentation during the first day of the conference, Sonya Suarez-Hammond, director, Multicultural Marketing Insights, Yankelovich, Inc. discussed “What’s the next big idea for Hispanic marketing?” She indicated the importance of individual relevance for Hispanics and reciprocity that leads to a two-way dialog.
“The propensity for brand loyalty continues to be high among Hispanics,” said Suarez-Hammond. “Cultural adaptation is now the norm. Today it’s about cultural relevance.”
Presidential nephew George P. Bush, vice president of Acquisitions of Charter Holdings, was a last minute addition to the program. On the second day of the conference, he addressed attendees as part of a sponsored luncheon presentation by ADS Direct Media. He discussed the increasing business opportunities Latino markets offer marketers.
SRI is scheduled to hold a similar event in June in Los Angeles, the 8th Annual US Hispanic Boom.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group
Learn from this veteran the essentials to get you started today about the size and composition of the U.S. Latino market; top Hispanic markets in the U.S.; Latino market race and age characteristics; major Hispanic groups; Latino buying power and lots more!
Click here to purchase a downloadable or CD recording of “A Snapshot of the U.S. Hispanic Market” by Michele Valdovinos
Posted by Elena del Valle on January 22, 2007
Click here to sponsor a HispanicMPR.com podcast
Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute
Photo: Rupa Ranganathan
A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 13th Annual Blockbuster Marketing to U.S. Hispanics & Latin America conference with Elena del Valle, host of the HispanicMPR.com podcast.
Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.
Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the Asian American Advertising Creative Awards for 2005.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the January 2007 section of the podcast archive.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group
Click here to purchase a downloadable or CD recording of “A Snapshot of the U.S. Hispanic Market” by Michele Valdovinos
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on January 21, 2007
13th Annual Blockbuster Marketing to U.S. Hispanics & Latin America
January 21-23, 2007
Miami Beach Resort & Spa
Miami Beach, FL
www.srinstitute.com/M0407
