Posted by Elena del Valle on July 31, 2007
Democratic Senator Hillary Clinton and Monica Lozano
U.S. Democratic Senators Hillary Clinton from New York and Barack Obama from Illinois made appearances at this year’s National Council for La Raza annual conference, held in Miami Beach. The presidential candidates were hosted in back to back sessions Sunday July 22. Clinton’s session, dubbed “Latinas Brunch – Una Charla con Hillary” (a chat with Hillary) preceded Obama’s “Foro Del Pueblo Con Sen. Obama” (People’s Forum with Sen. Obama).
Clinton, scheduled from 11 to 12:30, participated in a brief Q & A exchange with Monica Lozano, board chair, NCLR at 12:15 following an opening statement from Andrea Bazan-Manson, vice chair, NCLR board; comments from five sponsor representatives (Geico, General Mills, Coca Cola, Toyota, and Wachovia); and a five-minute address from Florida Republican Congresswoman Ileana Ros-Lehtinen, who left the meeting room before Clinton appeared on stage. The session concluded with a Mariachi band amid congraulatory cheers in celebration of former NCLR president Raul Izaguirre’s birthday.
Many attendees walked from Hall B across the large Miami Beach Convention Center, to stand in line in Hall D where Obama was scheduled to speak at 1:30 pm. The audience waited impatiently until 1:50 when Janet Murguía, president and CEO, NCLR and Maria Pesqueira of Mujeres Latinas en Accion, an NCLR affiliate, welcomed Obama enthusiastically.
Although the tone of the presidential candidates was slightly different, Clinton’s session was informal and Obama relied on prepared remarks; they both covered Latino oriented issues such as immigration reform, education, and health care. They both blamed anti Latino and anti immigration sentiments in the United States on people’s fears and unfavorable economic conditions. The topic which set them apart was that while Clinton never mentioned the Iraq war, Obama twice brought up the topic. Once, he suggested the $275 million dollars a day spent on the war in Iraq would be better spent on education and crime prevention. Toward the end he shouted “Bring our troops home” to much applause from the audience.
Democratic Senator Barack Obama
Wearing an electric blue jacket and looking comfortable, Clinton emphasized the importance of education and health care for everyone, promised her best efforts toward passing immigration reform legislation and smiled when asked about her husband. “When I’m elected, I’m going to send my husband around the world so the world knows we’re back to cooperating,” she said in one of her final remarks.
Sporting a brown jacket and burgundy tie, Obama spoke confidently to the expectant crowd about Americans’ desire for a change. He emphasized his experience building coalitions among diverse groups, the importance of having everyone be represented at the table, and his track record. “This isn’t rhetoric for me. I walk the walk.” He received much applause when he said: “People are hungry for change all across America.” In relation to the Iraq war and Latinos: “Latinos are over represented (among the troops). They shouldn’t have to beg for disability.”
In addition to the political presentations, the conference, held July 21-24, 2007, offered consumer and business workshops. Registered attendees could enter the Latino Expo USA. Exhibitors included government organizations, military recruiters, car and media companies, nonprofit organizations and others peddling their products and services to the hundreds of attendees.
Founded in 1968, the National Council for La Raza, is one of the largest and best known national Hispanic civil rights and advocacy organizations in the country. NCLR, a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC has operations in Atlanta, Chicago, Los Angeles, New York, Phoenix, Sacramento, San Antonio, and San Juan, Puerto Rico.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on July 25, 2007
Anti-Counterfeiting & Brand Protection
Combating the Escalating Danger of Global Counterfeiting
September 17 – 19, 2007
The Westin New York at Times Square, New York, NY
IQPC’s second event on Anti-Counterfeiting and Brand Protection will address the huge challenges associated with combating and preventing the manufacturing and distributing of counterfeit goods. Find out how to generate more profit and protect your company’s brand. Our speakers and panelists will share strategies for securing and enforcing Intellectual Property rights strategically overseas, particularly in China as well as others (Malaysia, Hong Kong, Taiwan, Russia, Pakistan, North and South Korea, Argentina, Brazil, Paraguay, among others). This conference will provide you with all the tools necessary to strengthen your organization’s brand protection strategy in order to ensure continuous growth and, most importantly, success in an ever competitive global marketplace.
Register now by calling 1-800-882-8684 or visiting us at: www.iqpc.com/us/anticounterfeit/hmpr
Posted by Elena del Valle on July 20, 2007
2007 Search Engine Strategies San Jose
August 20-23, 2006
San Jose, CA
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Posted by Elena del Valle on July 17, 2007
5th Annual Marketing Foods & Beverages to Hispanic Consumers conference
July 17-18, 2007
Chicago, IL
World Research Group is proud to present The 5th Annual Marketing Foods & Beverages to Hispanic Consumers Conference, taking place on July 17-18, 2007 at Chicago, IL. Don’t Miss this Ground-Breaking Conference with In-Depth Case Studies and Proven Marketing Strategies from Leading Food & Beverage Companies and Product Retailers including:
- Yolanda Angulo – Director of Multicultural Marketing from Kraft Foods North America
- Sunil Pande – Category Manager from Tyson Foods and
- Jose Serafin – Senior Brand Manager from The Coca –Cola Company
Join us and our expert speaking faculty and gain valuable insight into effective strategies for successfully connecting with Hispanic consumer audiences. Please register early as space is limited.
For more information and to register, please visit our website, http://www.worldrg.com/ or call 800-647-7600. Mention promo code: EBS778 to receive a $400 registration fee discount!
For details, visit http://worldrg.com/showConference.cfm?confcode=FW07052
Posted by Elena del Valle on July 8, 2007
Marketing to Men 18-34
August 8, 2007
The Altman Building – New York City
Brought to you by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, and presented by Ripe Digital, Marketing To Men 18-34 is the definitive conference for marketing professionals trying to make an impact on elusive male consumers. Learn how to engage and connect with your male audience through traditional and new media platforms. This one-day event features captivating panels and presentations on topics ranging from sports and videogame marketing to music, movies and media, plus brand case studies and valuable networking opportunities. For more information, call 646-654-7254 or go to http://www.marketingtomenconference.com/
Posted by Elena del Valle on June 26, 2007
Marisa Rivera-Albert, president, NHLI
Photos: National Hispana Leadership Institute
The National Hispana Leadership Institute (NHLI) will offer a morning leadership seminar, “Latina Empowerment Conference,” for Hispanic women in Orlando June 27, 2007. Admission to the half day event costs $30.
NHLI President Marisa Rivera-Albert will open the program with “Preparing Latinas for Leadership Positions,” a discussion about the National Hispana Leadership Institute. Zulma X. Barrios, L.H.D., a presenter from The Gallup Organization, will dedicate two hours to “The Seven Demands of Leadership.” She will discuss leadership demands she believes are essential for Latinas to master: Visioning, Maximizing Values, Challenging Experience, Mentoring, Building a Constituency, Making Sense of Experience and Knowing Self.
Lizette Valarino, assistant, Orange County mayor
Following her presentation there will be a panel discussion, “Latinas Sharing Their Secrets of Success.” Panel members are: Betty Lowery, manager, Minority Business Development, Walt Disney World; Mercedes McCall, Florida Region executive, Banco Popular; Milce Snyder, agent, State Farm Insurance Companies; and Lizette Valarino, assistant to the Orange County mayor. The conference is sponsored by State Farm, Wal-Mart, and Walt Disney World.
Founded in 1987, the National Hispana Leadership Institute promotes leadership for Hispanic women. Its mission is “to develop Hispanas as ethical world leaders through training, professional development, relationship building, community and world activism.”
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
- About Hispanics who earn more than $100,000 annually
Click here for details on “Hispanic Projections”
Posted by Elena del Valle on June 18, 2007
Search Engine Strategies Latino
June 18-19 | Intercontinental Hotel, Miami, Florida
Register by Friday, June 1 and save $100.
Exclusive Hispanic MPR subscriber offer: Save an additional 10% off when you use priority code 10HMPR.
Search Engine Strategies Latino is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 2nd annual conference and remains the only event dedicated to search and its place within the corporate marketing mix. En Español | Em Português
For more information visit us at http://www.seslatino.com/.
Posted by Elena del Valle on June 14, 2007
8th Annual Hispanic Boom Profitable Brand Strategies
June 14 -15, 2007
Wilshire Grand – Los Angeles, CA
The Hispanic market continues to soar. As purchasing power of the consumers reaches new highs, the competition to win, woo and engage this robust market makes this an even more exciting play. This advanced Latino marketing conference has a track record of bringing together trail blazers and Fortune 1000 brand teams.
Find out what brands like GE Money Personal Finance, Circuit City, Wells Fargo, MountainKing Potatoes, Albersons/SuperValu, AARP, Countrywide Home Loans, Lending Tree are battling for the mind, wallets and hearts of Latino consumers. The National Latino Children’s Institute will outline opportunities and challenges for non-profit organizations.
This senior-executive conference brings together an impressive line up of thought-leaders and experts who will take you to the next level of success in your Hispanic marketing efforts.
For details, visit www.srinstitute.com/M0907
Posted by Elena del Valle on June 11, 2007
4th Annual Cosmeceuticals
June 11 -12, 2007
New York, NY
Learn why this sector is becoming beckoning dermatologists, plastic surgeons, department stores, biotechnology firms, pharmaceuticals, boutique organics and multinational beauty industry leaders to provide new offerings for the age old quest for agelessness.
In its fourth year, this conference has had the distinction of attracting top keynote speakers and industry leaders.
www.srinstitute.com/M0807
Posted by Elena del Valle on May 18, 2007
Tex-Mex artist Freddy Fender
Photos: Pochteca Media
San Antonio, Texas – Ivan Entertainment and KTCOK Enterprises in association with Pochteca Media will present a Las Vegas style show in honor of the late Tex-Mex country-rock performer Freddy Fender Saturday, June 16, 2007. Artists scheduled to appear are Grammy Award-winners Little Joe y La Familia, Ramon Ayala y Los Bravos del Norte, country crooner Johnny Rodriguez, Roberto Pulido, Johnny Hernandez, California Chicano sounds Tierra, Charlie Rich Jr. and Augie Meyers, a founding member of the Texas Tornados. Actor Jesse Borrego, former star of the television series “Fame” and films such as Con-Air, “Bound by Honor” and “Lone Star” will be master of ceremonies.
Concert promoter Ivan Hernández is promoting a Tex-Mex sound renaissance and the preservation of the Fender legacy and native musical tradition. Hernández has recruited musical artists who will appear together on stage for the first time at the Orleans Arena as part of a dance and concert in memory of fellow Texan Fender, a rocker who achieved crossover star status with a string of top hits on Billboard’s Country and Pop charts, while recording Spanish-language versions of hits by Elvis Presley and Harry Belafonte. Part of the proceeds from the showcase will benefit the Freddy Fender Scholarship Fund.
“He was one of my best friends, but he was also one of my heroes,” said Little Joe Hernández, a Texas musician. “We lost a national treasure in Freddy. I want to make sure his legacy lives on. He was a fighter to the end and proud of his Chicano heritage. We want to celebrate his life and his music.”
Ramon Ayala
Born Baldemar Huerta in San Benito, Texas, Fender showed musical promise at an early age. While still a child, he constructed a homemade guitar from screen door wire and a used sardine can. By age 10, he had already made his first local radio appearance. Playing bars and honky-tonks, he was often referred to as “El Bebop Kid.” Taking a cue from his favorite guitar, he changed his name to Freddy Fender in 1959.
In more recent years, he co-founded the Texas Tornados with Flaco Jimenez, Augie Meyers and Doug Sahm, continued touring as a solo artist, and toured as part of Tejano group, Los Super Seven. A multi-Grammy Award winner, he battled health problems before succumbing to lung cancer at the age of 69 on October 16, 2006.
“Growing up on the road with dad, I was fortunate to have grown up around all of these guys,” said Ivan Hernández. “I saw all of them with Freddy at one time or another. And I was especially impressed at how down to earth Freddy was, how well he treated everybody. If anything, this is what I hope we can convey with the Tex-Mex Fest.”
Entertainment agencies Ivan Entertainment and KTCOK Enterprises are based in Temple, Texas. They focus their collaboration on live events and talent resources in the United States.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
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