Posted by Elena del Valle on April 26, 2018
Information provided by Event Partner
Latin Alternative Music Conference 2018
July 10th – 14th, 2018
New York City – Stewart Hotel
The Latin Alternative Music Conference is the only major conference devoted to bilingual and bicultural cutting edge music, art and entertainment. The five-day event includes industry panels, concert showcases, parties and films and draws a tastemaker crowd of leading artists, executives, journalists and forward thinkers. This July, the LAMC will be celebrating its 19th year. The conference will take place at the Stewart Hotel in Midtown Manhattan with concerts throughout New York City including Central Park SummerStage, Celebrate Brooklyn at Prospect Park, Lincoln Center, the Highline Ballroom, SOB’s and other iconic New York venues.
In its 19 years, the LAMC has made a name for itself as a hub of Latino culture, bringing talent from all over the world to celebrate Latino identity each summer. The NY Times hails it as the “Sundance of Latin music”. Don’t miss the dynamic industry panels, featuring many of the movers and shakers who are helping to further define today’s music market. Head over to latinalternative.com (http://www.latinalternative.com/) before online registration closes Sunday, July 1st!
Posted by Elena del Valle on April 23, 2018
Marco Casanova, author, Branding IT 3.0
Photos: Marcocasanova.com
A podcast interview with Marco Casanova, author, Branding IT 3.0 is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses brand management with Elena del Valle, host of the HispanicMPR.com podcast.
Marco is the founder and managing partner of the Branding-Institute, which he began in 2002. He serves in various executive boards and does consulting as strategic advisor for Bayer and Credit Suisse among other enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.
He was the founder of the Community of Interest COI Branding in Switzerland as well as co-founder and co-chairman of the International Brand & Reputation Community (INBREC), where ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly. He is an international speaker for several executive management programs, the United Nations and conferences in Europe, China, India, and South America.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marco Casanova” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.
Click to buy Branding It 3.0
Posted by Elena del Valle on April 16, 2018
Ken Dunn, CEO, GoRead.com
Photo: Ken Dunn
A podcast interview with Ken Dunn, CEO, GoRead.com, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses writing a book to achieve your business goals with Elena del Valle, host of the HispanicMPR.com podcast.
Ken’s passion is eliminating illiteracy and also helping experts turn their experience into a highly profitable authority platform. Fourteen years in investigative and tactical policing allowed Ken to hone deep organizational and leadership skills, and sparked an entrepreneurial fire inside of him. Throughout his law enforcement career, he also helped to start businesses, which was the beginning of his serial entrepreneurial path.
Ken hungers to learn and teach others, which has led him through five careers in the past 25 years. In addition to his work as founder at GoRead.com he is an international speaker, author and sales trainer. Ken is an avid reader (he reads a book per week), in addition to being an author and publisher, and he believes that more people should be made aware of the widespread issue of child illiteracy.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ken Dunn” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.
Posted by Elena del Valle on April 12, 2018
The Ultimate Job Search Guide
Photos: Simon and Schuster, Knock ’em Dead
For 32 years Martin Yate, CPC has been “thinking about, writing and helping people through the issues that can advance a career or get a stalled one back on track.” During that time he has shared his insights in 18 books in 85 editions. Updating existing books requires approximately three months of work. In the 32nd edition of Knock ’em Dead: The Ultimate Job Search Guide (Adams Media, $17.99) published last year he outlines his latest tips for job finding.
When asked about the target audience for his book he replied by email “…anyone who can read, wants to be successful, achieve financial stability and live a personally fulfilled life. The professional world. I have readers who started with me after graduation and now make speeches at Davos & G7, single parents struggling to get ahead from a bad starting place, and everything in between. I have honed a comprehensive and completely new approach to career management that makes sense to anyone at any age, professional title, socio-economic status or situation. I don’t waste words so every page of every book offers common-sense advice that anyone can apply to their unique situations, which is all focused on you personally, achieving success, stability and fulfillment.”
The 400-page softcover book is divided into 30 chapters and four parts: The Well-Stocked Briefcase, Get the Word Out, Great Answers to Tough Interview Questions and Finishing Touches. It addresses age discrimination, career changes, confidential job searches, staying ahead of disruptions as well as answering tricky and touch interview questions, social media and other job search and job finding issues. The chapters include tips, highlighted in a blue background.
Martin Yate, CP, author, The Ultimate Job Search Guide
“My 360 degree understanding of career issues that come from being one of the early Silicon Valley international technology headhunters, Director of HR at Bell Computer Memory Division, Dir of Training & Development at world’s 3rd largest employment services company, and spending the majority of my waking moments for 32 years, thinking about, writing and helping people through the issues that can advance a career or get a stalled one back on track,” the author said when asked about his qualifications to write the book.
When asked about the impact of artificial intelligence on the job market he replied, “It’s too scary to think about but think and prepare we must because since 1948, recessions have come round with regularity every 7-10 years; each time they get a little deeper, with longer recovery every time. The last one topped out at 10 percent unemployment in 2012, and 6 percent of our workforce are discouraged workers many of whom lost their ability to make a living because of the impact of earlier waves of technology adoption.
Now let’s add in the impact of AI: No less an authority than Forrester Research released a report last year on the impact of of AI on employment by 2027, the highlights are: We will lose 16 percent of all jobs, at all levels, in all industries and professions and that 30 percent of today’s heritage technology companies will cease to exist. Put these facts together and we could be looking at 20 percent+ unemployment.”
To the question of what jobs might be available in the next decade he replied, “The same Forrester report predicted 9 percent of new jobs created will be in AI. Beyond this it is almost impossible to say. I have a belief that this upheaval will necessarily increase entrepreneurial endeavor. Beyond that the safest jobs will be those that are driven by demographics (example the aging population), or require interaction with the customer, making the professional trades more appealing.”
Click to buy Knock ’em Dead: The Ultimate Job Search Guide
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Filed Under: Books
Posted by Elena del Valle on April 2, 2018
Ira Pastor, CEO, Bioquark
Photo: Bioquark Inc.
A podcast interview with Ira Pastor, CEO, Bioquark Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses regeneration, repair and rejuvenation with Elena del Valle, host of the HispanicMPR.com podcast.
Ira has over 30 years of experience across multiple sectors of the pharmaceutical industry including pharmaceutical commercialization, biotech drug development, managed care, distribution, and retail. According to his biography, prior to working at Bioquark he served as vice president, Business Development for drug development company Phytomedics Inc., raising $40 million of private equity, consummating over $50 million of licensing deals, and bringing a lead drug candidate from discovery stage to Phase III development.
Prior to that, he was employed by SmithKline Beecham Pharmaceuticals in sales, marketing, and business strategy positions. He has also served as vice president of Corporate Development for the pharmacy benefit management company Prescription Delivery Systems (acquired by Cigna Health Insurance). He is board member of RegenerAge SAPI de CV, the Reanima Project, and member of the World Economic Forum’s Human Enhancement Council.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ira Pastor” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.
