Wednesday, May 8, 2024

Podcast with Marco Casanova, author, Branding IT 3.0., about brand management

Posted by Elena del Valle on April 23, 2018

Marco Casanova, author, Branding IT 3.0

Marco Casanova, author, Branding IT 3.0


A podcast interview with Marco Casanova, author, Branding IT 3.0 is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, he discusses brand management with Elena del Valle, host of the podcast.

Marco is the founder and managing partner of the Branding-Institute, which he began in 2002. He serves in various executive boards and does consulting as strategic advisor for Bayer and Credit Suisse among other enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.

He was the founder of the Community of Interest COI Branding in Switzerland as well as co-founder and co-chairman of the International Brand & Reputation Community (INBREC), where ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly. He is an international speaker for several executive management programs, the United Nations and conferences in Europe, China, India, and South America.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marco Casanova” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2018 section of the podcast archive.

Click to buy Branding It 3.0