Posted by Elena del Valle on April 9, 2009
Information provided by our Event Partner
I
Hispanic Retail 360
Hispanic Retail 360 is the retail industry’s premier event for retailers in all channels and marketers looking to grow their business with the Latino consumer market in the U.S.
This Year’s Event to Feature:
* Debut of Nielsen national research on Hispanics and the Economy Today. Experts from the Nielsen Company will review how Hispanics are faring in these difficult times.
* A special retailer panel, moderated by strategic analyst Art Turock, will explore innovation in addressing Hispanic shoppers through “how-to” stories and advanced insights from prominent retailers who are leaders in marketing and serving Latino shoppers.
To view the complete agenda and get additional information go to: www.hispanicretail360.com
HispanicMPR subscribers discount: $599/retailers, $899/non-retailers (does not expire)
The promo code to register is: HISMPR
For questions on registration contact Brittany Davies at 646-654-5883 or at brittany.davies@nielsen.com
Posted by Elena del Valle on April 8, 2009
By Alejandro Alvarado Ph.D.
Alejandro Alvarado
Photo: Alejandro Alvarado, Ph.D.
My relationship with the Hispanic media started in 1995, as a member of a group of journalists that broadcasted news to Latin America through Telenoticias, a venture that combined investments from Reuters, Telemundo, Grupo Clarín and Atena 3; and that later became CBS Telenoticias and Telemundo International1.
That was the beginning of my immersion and acculturation into the values of journalism in a democracy where freedom of expression prevails. It was also the catalyst for my connections with journalists from all over Latin America and Hispanics born in the United States with strong ties to their Latin roots. This experience was my key to understanding this fascinating phenomenon called the Hispanic media.
Working in Latin American broadcasting based in the United States, I understood the challenging situation in which Hispanic journalist live, having to be experts in both the United States and the Caribbean, Mexico, Central and South America.
Click here to read the complete article
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on April 6, 2009
Edgar Ochoa, original programing director, AOL Latino
Photo: AOL Latino
A podcast interview with Edgar Ochoa, original programming director, AOL Latino and AOL Mexico, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Edgar discusses AOL’s new Spanish language website and his company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Edgar is responsible for the creation, development and execution of original programs for AOL Latino and AOL Mexico dedicated local web portals in five Latin American markets, Mexico, Argentina, Colombia, Venezuela and Chile. Edgar is also involved with developing original programs for advertising clients for AOL Latino and AOL Latin America.
Prior to joining AOL in early 2008, Edgar served as account director at SpikeDDB, where he managed the Frito Lay and Royal Caribbean International accounts, as well as various agency projects for Turner Network Television and Acuvue Contact Lenses. Before joining SpikeDDB, Edgar was account supervisor with Mosaica, a Young & Rubicam Hispanic ad agency, where he managed campaigns directed at the Hispanic market. He began his career with The Innova Group, a Yankelovich Partners affiliate in Mexico and Argentina, where he was part of the team that launched the Yankelovich Mexico Monitor.
Edgar received a Bachelor in Science in advertising and a Masters in Business Administration in marketing from the University of Florida. He is fluent in Spanish and French.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Edgar Ochoa,” listen to it on your cell phone through VoiceIndigo (click on the Mobilize button), click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2009 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 18 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on April 1, 2009
By Georgia Hedrick
Author Georgia Hedrick
Kids need heroes here in the West. Real heroes. We need those who fight for justice and fairness and an honest day’s wage. Once upon a time, long ago, the movies or the music industry or sports were where the kids from the 50’s, 60’s, 70’s looked for role models. Those days are gone. We learned: those people were just icons to look at, and not heroes to imitate. They were never possible to imitate. In many cases, they should never have been imitated. Time taught us these facts.
March 31st was Cesar E Chavez’s birthday. Here is a man worthy of study, and imitation. Up from the heart of the West comes this hero. Struggling in a large family in Yuma of the Depression, always searching for work, the Chavez Family ‘followed the crops’. From Arizona through the length of California, they worked, they went to school, and they learned about injustice. Poorly paid, overworked, and feeling the discrimination of the wealthier classes, they persisted in being who they were, a family who would one day make a difference.
Click here to read the complete article.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
