Posted by Elena del Valle on January 12, 2009
A scene from the Cat’s Meow music video
Photo, video: M80, Snapple
Last year Snapple released an Antioxidant Water “Bubble Wrap” commercial targeting young, indie rock music fans, students, men and women, including Latinos, based in major markets with a strong focus in the south, especially Florida. It was so popular that the company decided to follow up with a music video performed by the same indie rock band, The Bad Eliots, that recorded the commercial. Since the release of the band’s first music video, Cat’s Meow, late last year, the video has been featured in more than 50 websites. The song is available for free download and online purchase. Scroll down to watch the Cat’s Meow video.
Snapple spent $25,000 on the video which was filmed in early 2008 in New York City. It features James Rotondi, lead singer; Anthony Citrinite, drummer; Jonny Matias, singer and guitarist; and Paul Riario, guitarist. Tim Wilson was the director.
The Bad Eliots is a group of four New York City based musicians. Roto (also known as James Rotondi), singer and multi-instrumentalist. He has performed with the French band Air, Mike Patton’s Mr. Bungle and The Grassy Knoll, a jazz-hop band; and Ant Cee (also known as Anthony Citrinite), the band’s drummer. He was a founding member of The Smash-Up, who performed from 2004 to 2007 on Megadeth’s Gigantour, the Deftones’ Taste of Chaos tour, and the Warped Tour, from which Ant’s drum sticks were plucked to be placed on display in Cleveland’s Rock and Roll Hall of Fame.
Matias, the band’s bassist, is a producer and multi-instrumentalist who runs a studio in New Jersey. He is also a singer and guitarist with The Crash Moderns, as well as producer and engineer for the New York City Power Pop band. Riario is the maestro behind The Monster, a New York metropolitan area live cover band.
Snapple is owned by the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas. The company makes and distributes more than 50 brands of carbonated soft drinks, juices, ready to drink teas, and mixers across the United States, Canada, Mexico and the Caribbean including Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Peñafiel, Squirt, Clamato, Mr & Mrs T Mixers, Rose’s, and Yoo-hoo.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 9, 2009
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Dragons of Change in Business book cover
In Taming the Dragons of Change in Business 10 Tips for Anticipating, Embracing and Using Change to Achieve Success (Acuity Publishing, $19.95), Richard G. Stieglitz, Ph.D. explores ways for readers to take advantage of current market, employment, organizational and business shifts. The Maryland resident believes that individuals and companies who are prepared and ready may be able to take advantage of the opportunities that develop in the rapidly changing environment.
Stieglitz, who believes the most notable change is the increased importance of relationships in the business environment, addressed the book to leaders who want to transform their organizations. He divided the book into three sections: Beliefs The Foundation for Success; Relationships Building Blocks of Success; and Actions Only Actions Change Reality. He shared three tips in each of the first two and four tips in the third one.
The three tips in the first section are Abundance Be Abundant in Your Attitude; Opportunity Answer When It Knocks; and Investments Pay It Forward. The tips for the second section are: Communications Get Your Message Across Clearly; Diversity Embrace Diversity to Expand Creativity; and Collaboration Collaborate, Collaborate, Collaborate. The tips for the final section are: Purpose Use Purpose to Set Your Direction; Planning Plan to Achieve Your Goals; Innovation Reach the Top Through Innovation; and Execution Execute to Produce Results.
He dedicated the final eight pages of the book to what he considers are ten future changes: An increase in independent workers; increased customization; more direct communications thanks to technological advances; pressure for high skilled workers to adapt to business demands; heightened importance of creativity; more social change than ever; shifting world market that will drive economic relationships; closer relationships resulting from global markets; a shrinking business environment pressures leaders to sustain healthy relationships; and greater uncertainty.
A nuclear engineer by training, Stieglitz has a 35-year career track. He served 10 years in the United States Navy and then pursued a career in the private sector where he worked for software and aerospace firms. He also authored Taming the Dragons of Change 10 Tips for Achieving Happiness and Success When Everything Around You is Changing.
Click here to buy Taming the Dragons of Change In Business
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Filed Under: Books
Posted by Elena del Valle on January 7, 2009
By Elena del Valle, MBA
Principal, LNA World Communications
Elena del Valle, MBA
In these days of economic shrinkage, results, seemingly, are what everyone is looking for as consumers and companies scrutinize expenses and ROI (return on investment). At the same time that the financial downturn is impacting millions of Americans and people and businesses in many countries, once the shock of the loss passes it is possible to see the many efficient companies, strategies, business and technology mavericks and emerging market opportunities that remain.
Click here to read the complete article
A related article was published today on Mplanet blog, part of the American Marketing Association
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Posted by Elena del Valle on January 5, 2009
Gonzalo Yañez album cover
Photos: Nacional Records
When he was 10 years old Gonzalo Yañez had already recorded two children’s songs in Montevideo, Uruguay where he grew up. Several years later, his family relocated to Santiago, Chile and he became involved in the music scene there. By 2008, he had multiple hit singles topping the charts in South America. Recently one of his singles, Dispara, was selected Single of the Week on iTunes Latino. Scroll down to listen to Dispara, a song from the Gonzalo Yañez album.
Yañez is poised to make his success in North America following recent showcases at the Latin Alternative Music Conference (LAMC) in New York, LAMC Mexico and LAMC Argentina. He was invited to join Chilean rock band Los Prisioneros as the guitarist on the band’s last world tour and studio album.
Dispara was featured as iTunes Latino a week after the United States debut of his album. Described in promotional materials as a “rock troubadour with pop sensibilities,” Yañez found inspiration in 60s classics like the Beatles and Joni Mitchell. He picked up the guitar at an early age and discovered he enjoyed songwriting.
Gonzalo Yañez
“I don’t know how to play piano or read music but songs come to me very quickly,” said Yañez. “I know that in rock, the riff is always considered more important than the melody but I prefer the latter. For me, it’s the rhythm and melody, and then, the lyrics.”
In addition to his own solo releases, Yañez has produced and written songs for several Chilean pop stars. Some believe his melodies and massive choruses have helped his solo work shine. Click on the play button to listen to Dispara, a song from the Gonzalo Yañez album.
Click here to buy
A Mis Veinte
Sé
Vovlemos A Caer
