Monday, January 21, 2019



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Making a case for relationship building to capture existing, emerging markets in today’s business environment

Posted by Elena del Valle on January 7, 2009

By Elena del Valle, MBA
Principal, LNA World Communications

Elena del Valle, MBA

Elena del Valle, MBA

In these days of economic shrinkage, results, seemingly, are what everyone is looking for as consumers and companies scrutinize expenses and ROI (return on investment). At the same time that the financial downturn is impacting millions of Americans and people and businesses in many countries, once the shock of the loss passes it is possible to see the many efficient companies, strategies, business and technology mavericks and emerging market opportunities that remain.

Click here to read the complete article

A related article was published today on Mplanet blog, part of the American Marketing Association


Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations book