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Making a case for relationship building to capture existing, emerging markets in today’s business environment

Posted by Elena del Valle on January 7, 2009

By Elena del Valle, MBA
Principal, LNA World Communications

Elena del Valle, MBA

Elena del Valle, MBA

In these days of economic shrinkage, results, seemingly, are what everyone is looking for as consumers and companies scrutinize expenses and ROI (return on investment). At the same time that the financial downturn is impacting millions of Americans and people and businesses in many countries, once the shock of the loss passes it is possible to see the many efficient companies, strategies, business and technology mavericks and emerging market opportunities that remain.

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A related article was published today on Mplanet blog, part of the American Marketing Association

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