Posted by Elena del Valle on September 14, 2007
Thalia: Belleza! Lessons in Lipgloss and Happiness cover
Photo: Chronicle Books
Singer Thalia shares beauty tips in a new 208-page book, Thalia: Belleza! Lessons in Lipgloss and Happiness (Chronicle Books, $19.95) due out October 2007. Known for her singing, she’s had four top hits and sold over 12 million albums worldwide, the Mexican celebrity is recognized by telenovela fans in 180 countries. She has an ABC radio talk show and now counts publishing a book among her accomplishments.
Thalia: Belleza! Lessons in Lipgloss and Happiness, released in English and Spanish simultaneously, has illustrated chapters on skin, hair, makeup, and inner beauty. In the book, Thalia shares personal beauty secrets, beauty dos and don’ts, and beauty tips gleaned from working with top makeup artists and hairstylists. Color photos illustrate techniques and before-and-after features.
According to promotional materials, both books will be supported by a major national marketing campaign, with in-store appearances, podcasts, online promotions and a multi-tiered publicity campaign, including print, online, and national TV and radio.
Thalia began her career as a child star on Mexican television and theatre. A recording artist for EMI Music, she has been nominated for four Latin Grammy awards. She has had twelve Top 10 singles, four of which went to number one. Thalia received two Latin Billboard Awards and several Premio Juventud Awards. She has been named one of People Espanol Magazine’s “25 Most Beautiful” on two separate occasions.
In 2003, she launched the Thalia Sodi Collection line of apparel and accessories at Kmart. According to promotional materials, her Kenmark line of eyewear for women and girls topped $100 million in sales. She teamed up with Hershey’s to launch a line of co-branded candies, La Dulceria Thalia. This year, there are plans for an album release.
Founded in 1967, the Chronicle Books mission is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value.
Click here to purchase Thalia: Belleza! Lessons in Lipgloss and Happiness
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here for more about “Latino Family Dynamics”
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Filed Under: Books
Posted by Elena del Valle on September 13, 2007
Isabel Gómez-Bassols, spokesperson, Kimberly-Clark Hispanic initiative Madre y Mujer
Photo: Kimberly-Clark
Scott Brand launched an interactive promotional campaign targeting Spanish speaking Latino consumers. The company hopes Latinos will share Hispanic sayings in the “Comparte tu Dicho” Dichonario campaign, slated to run September 1 through December 14, 2007. Scott will gather submissions to compile what promoters describe as one of the world’s first dictionaries of Spanish-language proverbs.
“Dichos embody the common sense of our community,” said Isabel Gómez-Bassols, spokesperson for Kimberly-Clark’s multi-brand Hispanic initiative Madre y Mujer, which includes Scott products. “By compiling them into a book that will be accessible to future generations, Scott will be helping to preserve a very important and precious part of our cultural legacy.”
For campaign purposes, dichos are “easily remembered, home-spun, common-sensical verbal treasures that punctuate most Latinos’ daily conversations” that contain collective wisdom and are handed down by word of mouth through generations of Hispanics.
“Scott has established a very strong connection with consumers in the general market as the common-sense choice, the brand that delivers what it takes to get the job done, for people who want substance, value and quality,” said Wendy Jacobson, marketing manager, Consumer Promotion for Scott. “We hope to further extend that connection to Latino consumers by celebrating cherished traditions such as dichos, and helping them thrive.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Click here to buy “Best in Class Hispanic Strategies” audio recording
The initiative, created by Miami-based Mass Hispanic Marketing, will be driven by radio ads in three cities, Los Angeles, Houston and San Antonio. At the national level, the campaign is expected to reach Latinos online and through in-store events. Consumers will be invited to share favorite Spanish language sayings in exchange for a chance to win a $3,000 grand prize, two $500 first prizes, and a year’s supply of Scott bathroom products.
“Eblasts will be sent by retailers to their Hispanic customer base, and the initiative will be supported by the brand with national radio via Dr. Isabel’s Univision Radio network show, spot radio buys in San Antonio, Houston and Los Angeles, in-store activities and POP displays in S.A., Houston, L.A. and New York, and a consumer-oriented PR campaign, nationally,” said Odette Hasbun, director, Client Services, Mass Hispanic Marketing. “As a matter of policy, Kimberly-Clark does not divulge marketing budgets,” she responded when asked about the campaign budget.
In 2006, Scott brand crossed the billion-dollar U.S. sales mark following four consecutive years of significant growth in the consumer bath tissue and towel category. When combined with sales of Scott-branded products in Europe and in Kimberly-Clark Professional and K-C’s developing and emerging markets businesses, the brand’s worldwide sales exceed $2 billion. No information was available about the extent of the company’s efforts to reach the Latino market or the brand’s popularity among Hispanics.
Madre y Mujer is a Kimberly-Clark initiative designed to provide practical, everyday solutions to Hispanic women in an effort to improve their quality of life and that of their families. Kimberly-Clark and its brands Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend can be found in 150 countries.
Posted by Elena del Valle on September 12, 2007
By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural
Deborah Gonderil, vice president, Phoenix Multicultural
A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population
56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.
The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born
If these characteristics match the demographics of the target for the research, online research can be considered.
Click to read more about Conducting Research Among U.S. Hispanics Online
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on September 11, 2007
John Brier, chief executive officer of Tinbu
Photo: Tinbu
Tinbu, a Pensacola, Florida based technology company, recently expanded its Spanish language interactive content division. Established in 2005, Tinbu uses patent-pending technology to create interactive turn-key modules used by online media groups to drive page views, repeat visitors, and advertising revenues.
“We have seen explosive growth in the demand for our Spanish language content modules,” said John Brier, chief executive officer of Tinbu. “Our interactive lottery, horoscope, and swimsuit modules are driving millions of page views each month for our online media partners, and we are pleased to see Spanish language media groups benefiting from our patent-pending technology.”
Spanish language websites represent about 15 percent of the company’s business. Tinbu works with Spanish language online publishers AOL Latino, Quepasa, MSN Espanol, Tribune, Telemundo, and ABC Television.
Tinbu, which offers interactive Spanish language content modules for lottery, horoscope, and swimsuit models, plans to launch additional Spanish language content modules for weather, global soccer, flight tracking, gasoline pricing, finance, and entertainment, in the next two quarters. Brier estimates Tinbu technology reaches 20 million Spanish speakers in the United States.
Tinbu, LLC, and its wholly owned subsidiaries Gaming Solutions International, LLC, and CyberIntegrations, LLC, use patent pending technology to provide interactive data products to online and wireless companies. Tinbu is owned by Brier, Bin Tu, Wade Dawe, and Southbound Investments, Inc., a Canadian corporation. The name of the company is derived from Tu’s name.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on September 10, 2007
Roger Selbert, Ph.D., editor and publisher, Growth Strategies
Photo: Roger Selbert, Ph.D.
A podcast interview with Roger Selbert, Ph.D., editor and publisher of Growth Strategies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses Hispanic Projections an update with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, tauted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book.
Read Roger Selbert’s chapter about Hispanic Projections in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on Hispanic Marketing & Public Relations
Roger is president of Ask Dr. Roger Publications, and editor and publisher of Growth Strategies, a monthly newsletter on economic, demographic and business trends; and Integrated Retailing, a monthly newsletter on retailing’s most important trend, the integration of in-store and online environments and operations. Roger is affiliated with The La Jolla Institute, a “new economy” think tank, and with LatinWorks, a Hispanic and general market advertising and marketing firm. He is a frequent public speaker and business trend consultant to a wide range of organizations, institutions and corporations.
Roger holds masters and doctorate degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
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Posted by Elena del Valle on September 7, 2007
Lantigua Designs Feliz Navidad and Reyes Magos cards
Photos: Lantigua Designs
The Occasions Group, a consortium of companies that design, produce and distribute stationery and décor products for weddings, holidays, parties and special, recently added Spanish and bilingual Christmas greeting cards from Lantigua Designs to its retail catalog, Libre-Creación.
“There was a lack of original Latin-flavored product in the Holiday market and a need for bilingual cards. We saw Lantigua Designs’ ideas and knew they were what our market would want to send to their friends and family: Latino Holiday designs made especially for the Hispanic market,” said Claudia Goffan, director of Hispanic Market Business Development at The Occasions Group.
Lantigua Designs’ colorful Spanish language Christmas cards are meant to be attractive to the diverse Latino groups and a reflection of the varied traditions they share in common. The cards are sold in boxed sets or personalized through The Occasions Group 30-page catalog which is distributed to 3,000 retailers nationwide.
The Occasions Group has two Hispanic market retail collections, Festividades and Celebracion. The Libre-Creacion catalog features print-at-home invitations and holiday cards. Do-it-yourself kits for Latinas are in the works. There is also a catalog of accessories and decorations for quinceañeras, Uniquely Quince.
To reach Latino consumers The Occasions Group representatives attend exhibits; the company also places print and online advertising, produces brochures, and relies on public relations and grassroots efforts. The percent of sales Latino products represent for the company was not made available nor was the percent of marketing dollars the company dedicates to the Spanish speaking Latino market.
“We are honored to have been chosen by the leading company in the greeting card and invitation industry,” said Liz Lantigua, creative director and founder of Lantigua Designs, Inc. “They have a great vision and commitment to serving the Hispanic market with quality products.”
The Occasions Group, headquartered in North Mankato, Minnesota, employs over 3,500 people in 25 locations across the United States, Canada, Sweden, Mexico and the United Kingdom.
Lantigua Designs, a Florida-based greeting card company since 2004, produces greeting cards, stationery and invitations for the Hispanic market. Lantigua products are can also be found in South Florida and New York stores.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Posted by Elena del Valle on September 6, 2007
Fredrick Ackourey, chief executive officer of TeleGalería
Photo: TeleGalería
Spanish speaking Latinos who like shopping will have a new alternative in one Hispanic market this fall, TeleGalería, a Spanish-language lifestyle home shopping channel. The company plans to launch in stages beginning this fall on Spanish-language television nationwide. TeleGalería will broadcast its original programming first in one market, then four markets and eventually 20 markets via Spanish language networks.
Although the company website is in beta testing now, TeleGaleria plans to offer online shopping in the future. TeleGalería is led by Frederick Ackourey, co-founder and chief executive officer, Alan Cordover, executive vice president and Dean Schnider, co-founder and vice president of Business Development.
“TeleGalería will engage customers by focusing on the entire shopping experience rather than just the products,” said Ackourey. “By embracing the language, culture and preferences of Hispanics, TeleGalería will connect brands to the Hispanic consumer’s lifestyle. Home shopping continues to grown in popularity globally. In the U.S., the home shopping market will exceed $13 billion and that growth trend is expected to continue as demographics widen due to a more diverse product mix, better media distribution and more entertaining and engaging formats.”
TeleGalería will rely on fulfillment centers on both coasts of the country and offshore its customer support to call centers in South America and Mexico. The shopping channel plans to offer alternative payment options and a 30-day money back guarantee on purchases.
TeleGalería marketers hope to offer episodic-themed entertainment segments, produced in house, featuring popular brand name products in fashion, jewelry, home, entertainment and electronics. TeleGalería plans include product demonstrations, guests, celebrities and experts that appeal to Hispanic sensibilities.
TeleGalería’s segments include “Cocinado a Moda Latino” featuring guest chefs, culinary artists from Latin America and chefs to the stars who prepare meals with kitchenware available on TeleGalería; “Unicos” will sell one-of-a-kind jewelry including one collection with never before seen designs made from exotic metals like titanium and magnesium fused in a vacuum furnace with colored silicates; and “Al Estilo Hollywood” offering a sneak peek in to the closets of Hispanic celebrities.
TeleGalería is a wholly owned subsidiary of Perceval Interactive Media, LLC. Perceval Interactive Media is a multi-channel media company focusing on high-touch interactive experiences.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
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Filed Under: Media
Posted by Elena del Valle on September 5, 2007
By Francisco J. Valle, president, Valle Consulting
Photo: Francisco J. Valle
“The Hispanic Gold Rush™”
The overall buying power of consumers in the United States has continued to grow at significant at rates. Hispanics, in particular, have experienced some of the fastest increases ever in their buying power. In fact, Selig reported that the Hispanic consumer market in the U.S. represented about $798 billion in spending power by the end of 2006 and it is estimated to reach $1.2 trillion in 2011. The 2011 value will exceed the 1990 number by 457 percent or 2.6 times the non-Hispanic increase for the same time period (176 percent). The rising median income of Hispanics has also experienced an exponential growth, and is estimated to be 105% of the growth for non-Hispanics.
Continue reading What it takes to become the financial firm of choice for Hispanics
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Be among the best performers with
“Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on September 4, 2007
The Walter Cronkite School of Journalism and Mass Communication at Arizona State University seeks to hire a director of its new strategic media and public relations lab. Duties include teaching and supervising approximately 15 upper-level undergraduate and master’s public relations students daily in the school-operated public relations agency; developing relationships with regional and national clients; directing and supervising all aspects of the lab; working closely with the Cronkite School’s public relations faculty; performing other faculty responsibilities for the school, such as committee assignments.
Click here for the full text of Director of Strategic Media & Public Relations Lab
Posted by Elena del Valle on September 4, 2007
The Walter Cronkite School of Journalism and Mass Communication at Arizona State University seeks to hire a senior-level faculty member for its Strategic Media & Public Relations specialization to begin Fall 2008.
The duties of the position include engaging in scholarly research, teaching undergraduate and master’s students, participating in the creation of a Ph.D. program and providing service to the academy and the profession.
Click here for the full text of Strategic Media & Public Relations Senior Faculty Member
