Posted by Elena del Valle on March 7, 2007
Ana Remos host of “El Circulo“
Photo: Kike San Martin
Miami, Florida — WSBS-Mega TV Channel 22 launched a new season of “El Círculo,” hosted by Ana Remos. “El Círculo,” Spanish for the circle, focuses on the local social scene, featuring luxury resorts, exclusive parties and events, expensive cars and luxurious yachts.
Remos, a journalist and columnist for The Miami Herald, was born in Cuba and raised in Madrid, Spain. For over 18 years, she has covered Miami society.
A graduate of the Universidad Complutense of Madrid, Remos started her broadcast career at TVE (Television Española). Most recently, she worked for Viajar and Hola magazines. She calls Miami home.
The show promises a peek into the upscale life of some of the area’s Latino celebrities, including Willy Chirino, Arturo Sandoval, and Carlos Alberto Montaner. Other features include a day in the life of a world class design shop such as Chanel; the Lecho Cup competition at the Biltmore Hotel, and the Best Buddies Gala at Watson Island.
During the episodes, Remos introduces Mega TV viewers to South Florida’s “power circle,” including Diego Suarez and Laura de Oña. Show promoters promise exclusive video and the inside scoop about where local celebrities live, shop, travel and party.
MegaTV reaches viewers in Broward, Miami-Dade and Monroe counties. Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on March 6, 2007
Click on the image to enlarge
Graphic: Media Economics Group
The Media Economics group tracked 2,494 advertisers last year to discover they spent $693.0 million in 2006 to reach multicultural consumers via African American and Hispanic magazines. On average, these advertisers spent nearly two-thirds (64.8 percent or $449.2 million) of their budgets on African American magazines with the balance (35.2 percent or $243.8 million) on Hispanic magazine ads.
These estimates are based on an analysis of the nearly 100 multicultural magazines tracked by Media Economics Group’s BlackMagazineMonitor and HispanicMagazineMonitor competitive intelligence services.
The top five advertisers studied by the Media Economics Group in African American and Hispanic magazines in 2006 were: Procter & Gamble ($46.5 million), L’Oreal USA ($24.7 million), General Motors ($24.1 million), Clorox Company ($13.6 million), and Ford Motor Company ($13.6 million). The bottom five advertisers (among the top 100) in terms of total multicultural magazine spending in 2006 were: Burger King ($1,321,287), Walt Disney ($1,339,986), JC Penney ($1,341,350), BellSouth Corporation ($1,343,881), and Heineken USA, Inc. ($1,362,415).
According to the Media Economics Group findings, there was a wide variation in how the largest advertisers divided their budgets between African American and Hispanic magazines. Some companies spent more than average on African American magazines in 2006. Examples, include: Rocawear (98.8 percent of spending in AA magazines), Pfizer (93.4 percent), PepsiCo (91.6 percent), Nike (89.6 percent), K-Swiss (85.5 percent), American Express (79.1 percent), and Kraft Foods (78.3 percent).
Other advertisers spent a higher share on Hispanic magazine ads than on African American magazines in 2006. These include: JC Penney (98.9 percent of spending in Hispanic magazines), Fruit of the Loom (92.0 percent), Hyundai North America (89.8 percent), Cingular Wireless (80.0 percent), Sears, Roebuck & Co. (76.6 percent), Sara Lee Corp. (72.5 percent), McDonald’s (62.6 percent), Unilever (57.8 percent).
Although the top 100 advertisers are targeting Hispanics and Blacks via magazines, last year most mid-sized advertisers focused exclusively on one segment. Two-thirds of the 604 advertisers who spent between $100,000 and $1 million in 2006, advertised exclusively in either African American or Hispanic magazines.
“While this strategy may make sense for some advertisers to efficiently reach their targets, it may suggest that many exclusive advertisers (e.g. adidas, Citizen Watch Company, DirecTV, Playtex Products, Reebok, S.C. Johnson, Splenda, Wendy’s, etc.) are missing opportunities to reach part of their markets. Savvy publishers should target those exclusive advertisers to increase market share and generate new spending in their segment,” said Carlos Pelay, president of Media Economics Group.
Media Economics Group provides multicultural advertising competitive intelligence for advertising agencies, their clients, and publishers. Clients include leading advertising agencies and media companies active in the multicultural market.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
Posted by Elena del Valle on March 5, 2007
RBD, winner of Premios Terra a Lo Mejor de la Música Latina 2006
Photo: Terra
Coral Gables, Florida – Music enthusiasts selected Latino pop group RBD winner of Terra.com’s Premios Terra a Lo Mejor de la Música Latina 2006, beating out performers such as Shakira, Thalia and Juanes. Terra.com launched Premios Terra a Lo Mejor de la Música Latina to provide its visitors an online conduit to choose their favorite performer or group from some of the year’s most popular Latino entertainers. RBD received 41,902 votes in the 2006 online competition which drew close to 100,000 votes.
According to Wikipedia, the Mexican group RBD was formed relatively recently as part of a teen high school band within the Spanish-language telenovela “Rebelde” which aired from October 2004 through June 2006. The group has soared in popularity, producing five top-selling, Spanish language CDs. This year’s favorite on Terra.com hopes to conquer English speaking audiences with Rebels, the group’s recent crossover debut album. Other artists who received high percentages of online votes include David Bisbal and Ricky Martin.
“Terra.com’s Music Channel has always been very popular due to in depth coverage and exclusive interviews with top entertainers. We are delighted to see such a high number of votes, and congratulate RBD. RBD is a relative newcomer in comparison to other candidates, yet our audience is fully aware of their talent and potential. This is a story in itself,” said Fernando Rodriguez, chief executive officer of Terra Networks.
Terra.com executives believe the selection of RBD as the 2006 winner is a reflection of the increase in audience feedback among Hispanic youth. And, that the six figure vote count from Terra’s three year old contest, is an indication of how subsequent generations of Internet users may embrace new media. The contest was established by Monica Godoy, Terra.com’s Music Channel editor.
Voting for the 2007 winner is under way. The portal is set to welcome music fans seeking information about the competition, the contestants and winner, 2006 highlights and how vote for music performers or bands for 2007.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase a recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
To listen to “Nuestro Amor,” a single from RBD’s album “Nuestro Amor,” scroll down until you see “Podcast” on the right hand side, then select “HMPR RBD Nuestro Amor,” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
Click the button to hear the podcast:
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Posted by Elena del Valle on March 2, 2007
Jose Cuervo Especial tequila
Photos: Jose Cuervo
New York, New York — Jose Cuervo, one of the world’s largest Tequila companies, partnered with urban singer Pitbull, Hip Hop artist Chingo Bling and rising talent Malverde on the second annual talent search for “La Nueva Generación.” Cuervotón, the contest, described as recognizing the next generation of Latino artists in urban music, promises to provide exposure to unsigned artists through a partnership with, BMI, Gibson, Def Jam’s Roc La Familia and Atlantic Records. Jose Cuervo is also partnering with LIFEbeat, an AIDS charity organization.
Cuervotón began touring the country in January 2007 in search of the hottest up-and-coming talent. Finalists have a chance to share the stage with popular urban music stars and tour with Cuervotón in 2008. Semi-finals will be in New York, Chicago, Miami, Phoenix and Houston. The final concert event will take place in Chicago in May 2007.
“As someone who grew up with obstacles to overcome, I know what it’s like to get a break and work tirelessly to achieve your dreams,” said Pitbull. “This competition provides an opportunity for success to some very talented people who otherwise may never have had the chance. Cuervotón is all about shining a light on Latino musicians and giving them a shot.”
Singer Pitbull
Last year, Cuervotón was led by Chingo Bling and DJ Tony Touch with the support of record labels Machete Music and Wu-Tang Latino. According to promotional materials, the campaign reached over 30,000 consumers across five cities in 12 weeks, while partnering with LIFEbeat to promote the message “Drink Responsibly, Play Safe.” The final concert took place in Times Square’s Nokia Theater in New York City with performances by Pitbull, N.O.R.E., and Chingo Bling.
“As a Latin American company, Jose Cuervo recognizes the potential of Latino artists and the influences they have on today’s urban music,” said Bertha González, commercial director Jose Cuervo Portfolio in North America. “The Cuervotón movement will help solidify the future of Latino artists in the U.S. for generations to come.”
Mexican Tequila producer Jose Cuervo exports more than 50 million liters annually. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, Jose Cuervo Clásico, Jose Cuervo Flavored Tequilas, Jose Cuervo Black Medallion, and Jose Cuervo Tradicional. Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase an audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
Posted by Elena del Valle on March 1, 2007
Howard Bolter, president and COO, LATV
Photo: LATV
Los Angeles, California — LATV, a bilingual music and entertainment network distributed via digital multicast, appointed Howard Bolter president and chief operating officer. Based in Los Angeles, Bolter will administer the day-to-day operations of the network. He will oversee business development, legal and business affairs, production, operations, engineering, information technology, and human resources.
“In addition to managing E! Network’s domestic and international production and operations over the past three years, Howard is one of the top network launch specialists in his field. His proven leadership skills, hands-on experience and technical know-how will be key essentials as we launch and build the network,” said Danny Crowe, president and founder, LATV. “Howard brings a unique combination of creative and operations experience. I very much look forward to working with him to make LATV a success.”
Most recently, Bolter was executive vice president at Wobo Media, a broadband company that combined high-definition video with community programming for Baby Boomers. Prior to working at Wobo, he was senior vice president of Network and Production Operations at E! Networks. There, Bolter oversaw the E! franchises, the daily production of over 30 original television series, the Network Operations Center and the development of Internet-based distribution strategies.
Before joining E!, Bolter headed up Production, Operations and Engineering for the Hubbard Media Group’s satellite and cable network, Moviewatch. He was also responsible for the start-up of CNET and the producer for the company’s pilot programs.
Headquartered in Los Angeles, LATV has focused on bicultural youth broadcasting since 2001. The network targets the 16- to 34-year-old Latino with content that includes multi-genre music, lifestyle and entertainment.
Find out how to reach Latinos through TV and Radio campaigns with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Find out
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
