Posted by Elena del Valle on February 3, 2006
January 2006 Fox en Español magazine cover
Los Angeles, CA – Fox Pan American Sports finalized a licensing agreement with Cuatro Media, Inc. (Cuatro Media), a leading developer of Spanish-language media content, to produce and distribute a monthly magazine titled Fox Sports en Español in the United States. Available in New York, Chicago, Miami, Los Angeles, Dallas and Houston through Hispanic newspapers, and nationally via paid subscription, the high-quality, saddle-stitched, full-color Spanish-language sports magazine is scheduled to debut March 23, 2006.
“I can’t think of a better way to kick off our countdown to our 10th anniversary in November than with the launch of what we hope will become the preeminent sports magazine among Latinos,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “We have a great partner in Cuatro Media and are confident that their expertise in publishing and sales, combined with Fox Sports en Español’s brand equity and unrivaled passionate fan base, uniquely positions us for great success.”
While the exact terms of the deal were not revealed, with a robust starting circulation of 750,000, the Fox Sports en Español magazine will initially be available through distribution agreements with leading Spanish-language newspapers in the top Hispanic DMAs including Los Angeles, New York and Chicago (Tribune’s Hoy Newspaper); Houston (Houston Chronicle’s La Voz and La Vibra); Dallas (Dallas Morning News’ Al Dia); Fort Worth (Knight Ridder’s La Estrella); and Miami (Knight Ridder’s El Nuevo Herald). The magazine will also be available through subscription on a nationwide basis. Cuatro Media expects to lock in additional distribution agreements over the next few months to augment the publication’s circulation to over one million.
Advertising sales responsibilities for the new venture will be led by Cuatro Media’s Director of Sales Jeffrey Duque in close cooperation with Publicitas-LHM and Fox Sports en Español’s advertising sales team led by senior vice president of Advertising Sales Tom Maney. Exectuvites hope Fox Sports en Español magazine benefits from the strength and success the Fox Sports en Español brand has enjoyed among consumers and advertisers as a widely distributed and watched Spanish-language sports cable network over the past ten years, in the United States and Latin America. The Fox Sports en Español magazine will cater to Latinos’ deep-rooted culture, heritage and passion for sports by offering quality sports content available for and by Hispanics. Among its many points of differentiation, the magazine’s editorial staff, led by editor in chief Luis Viñuales of Cuatro Media, is made up of Latino writers, columnists and opinion leaders that have grown up playing, watching, and/or reporting on sports throughout the U.S., Spain and Latin America.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincidem,” said Viñuales.
January 2006 Fox en Español magazine cover
Departing from the monolithic model followed by other magazine ventures targeting Latino sports fans, Fox Pan American Sports and Cuatro Media embarked on months of extensive consumer and market research and based on those findings decided on the creation of two distinct editions of the magazine, which will be published simultaneously, as the most effective content model for meeting the diverse interests of today’s Latino sports enthusiast. One version will have a Caribbean Hispanic feel and reflect the distinct preferences and sports profiles of Caribbean Hispanics such as baseball. The other version will be more heavily targeted to the passionate soccer fan. Although features will vary between versions, both editions plan to cover a representative cross-section of sports including soccer, baseball, boxing, tennis, basketball, football, and motor sports.
Starting out in six of the top 10 Hispanic DMAs, which were selected based on their large Hispanic populations and high concentration of Hispanic advertising agencies, the Fox Sports en Español magazine is poised to become a preeminent Spanish-language sports magazine and deliver to advertisers the strongest male composition in the competitive category. Later in 2006, as part of the agreement, Fox Pan American Sports and Cuatro Media will introduce a second title targeting sports enthusiasts across the Spanish-speaking Americas. Fox Pan American Sports LLC is an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International.
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.yahoo.com.
Principally owned by Savoy Capital, a Houston-based private investment firm, Cuatro Media, Inc. (Cuatro Media) was founded in 2003 and is a leading international developer, producer and distributor of content for Hispanic audiences worldwide. Headquartered in New York with regional offices in Spain and Argentina, Cuatro Media has built one of the largest and most diverse networks of Spanish-language media properties and is now capable of reaching an audience of more than seven million in 16 countries. In addition to representing the Fox Sports en Español brand, Cuatro Media also produces and sells content through licensing agreements with Sesame Street, MTV, and Discovery Channel, among others. Cuatro Media is currently exploring other viable platforms for content distribution, including television and digital platforms such as web-based technologies, blogs and pod-casts. For more information, visit Cuatro Media
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Posted by Elena del Valle on February 2, 2006
Alex Carvallo, U.S. Hispanic media manager, Consumer Marketing, Intel Americas
A podcast featuring an interview with Alex (Alejandra) Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Alex shares information on Intel plans for this year and U.S. Hispanic consumers technology preferences with Elena del Valle, host of the HispanicMPR.com podcast.
Alex is responsible for driving Intel’s marketing efforts with the largest U.S. ethnic minority and fastest growing consumer segment since WWII. Alex has held several marketing positions since joining Intel in 2005. She has more than 10 years of hi-tech sales and marketing experience with Latino audiences. Previously, she worked for Stratex Networks, where she helped launch and market new network microwave radios through integrated campaign and sales programs. She has worked in South America and the U.S. for Netro, Stanford Telecom, Wytec and TVG Cellular (Bell Canada). For more information visit Intel and for information in Spanish visit Intel español.
To listen to the podcast visit the website at www.HispanicMPR.com and scroll down until you see the “Podcast” on the right hand side, then select “HMPR Alex Carvallo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Please take a moment to let us know how you like our new interview format and what you would like to hear in future podcasts by posting your comments here. Thank you!
Posted by Elena del Valle on February 1, 2006
Jazmin sings on La Academia USA
Mexico City, Mexico – In concert eleven of La Academia USA, Diana, a very talented contestant from Chula Vista, was voted off the show; Iván and Mariana are slipping in eyes of judges; Jazmín has "the makings of a star" according to some; and Adán sang well.
“I feel very sad, but at the same time content, because I’m going to be able to demonstrate many things here outside. There’s much more of Diana to go around,” said the 20-year-old entertainer.
Diana was on born on Sept. 6, 1985 in Tijuana. She showed an aptitude for music at an early age, and under the guidance of her grandfather studied the violin, flute and piano. She said that her relationship with the Puerto Rican contestant, Frankie, will continue. With ten contestants as of concert eleven, the La Academia USA action heats up as contestants continue to pursue their dreams.
The opening medley was of Mexican favorites like “Mi Ciudad,” “Que Bonita Es mi Tierra,” “Dos Arbolitos” and “Cielito Lindo.” With a strong audience reception, Diana gave a stellar and sensual performance of “Muriendo Lento” that left the panel judge Arturo López Gavito in awe.
“You were daring and I like the way you faced the judging panel. You took a worn-out ballad and showed that you are a stellar artist in any genre,” said López Gavito.
Next was Iván, from Phoenix, with “Te Buscaría.” His performance was described by judges as “boring” and “disappointing” due to recurring errors. Lolita Cortés concluded that part of the blame was with the La Academia USA instructors. Frankie received a surprise when his parents were invited on stage. His feelings appeared to get the best of him when he sang “En mi Viejo San Juan.”
“You were a little rigid, as you have been in several occasions. You were nervous in front of your parents, but don’t abuse your vibrato and continue to grow,” said the judge María Conchita Alonso.
Mariana, from El Paso, gave a disappointing performance with "Me Asusta, Pero Me Gusta.” Lolita Cortés blamed the results on the scenography and song selection. Afid, from Houston, received the second surprise of the evening when his mother and wife were invited onstage while he presented “Volveré.” Gustavo, from Santa Ana, California sang “La Camisa Negra.” His nervousness once again was blamed for a lackluster performance.
“Your moves were good. You have a strong voice. However, your challenge was timing. You approached the song with fear, and that wasn’t good,” said Adrián Pieragostino.
Nohelia, a Honduran contestant from Miami, once again showed her versatility with "Como Olvidar.” Then Yoshigei interpreted the hit song “Listen to Your Heart,” in what was considered by many to be one of the best performances of the evening. Adán’s performance of “Mi Bombón,” was described as sensual and beyond. Finally, Jazmín closed the evening, with her interpretation of “A Mi Manera,” dedicated to her father who passed away when she was nine.
Posted by Elena del Valle on February 1, 2006
John Paton, chairman and CEO of ImpreMedia
New York, New York – ImpreMedia, LLC, a leading publisher of Spanish language newspapers in the U.S., acquired La Prensa, a leading Spanish language newspaper in central Florida. The acquisition was made with proceeds of an $82.5 million credit facility with Goldman Sachs Specialty Lending Group, L.P. This is the fifth company acquired by ImpreMedia, following one month after its acquisition of El Mensajero in the San Francisco Bay area.
"We are pleased to add La Prensa to our company," said John Paton, chairman and CEO of ImpreMedia. "By adding the Orlando and Tampa reach of La Prensa, we now offer seven first-class publications in six vibrant markets. We can continue to provide national advertisers with an unmatched Spanish language newspaper footprint in top U.S. markets that are home to over 16 million Hispanics, 37 percent of the U.S. Hispanic population. “This is a first step for ImpreMedia into Florida and we hope to expand that presence soon. We add La Prensa, which is distributed across Central Florida, to properties in New York, Illinois, and California, where we have the nation’s largest Spanish language daily newspaper , La Opinión in Los Angeles. ImpreMedia now offers irresistible market reach and an unbeatable nationwide platform of high quality local journalism.”
"My husband and I founded La Prensa more than a quarter of a century ago and we believe that ImpreMedia is the right custodian of La Prensa’s history and its future,” said Dora Casanova de Toro, publisher of La Prensa. “We are also genuinely excited by the growth opportunity that ImpreMedia now provides for our readers, advertisers and employees. ImpreMedia has demonstrated its strong commitment to the Hispanic community in each of its acquisitions and shown a genuine passion at each of its publications for local production of high-quality Spanish-language journalism. I look forward to continuing as a member of the ImpreMedia team in the next phase of La Prensa’s growth."
Rossana Rosado, publisher and CEO of El Diario and La Prensa
“National attention has been given to the Hispanic communities in South Florida,” said Rossana Rosado, publisher and CEO of El Diario and La Prensa in New York City. “But the growth of Hispanic communities in Central Florida has actually outpaced the rest of the state’s growth, 11 percent to 8 percent. Hispanic purchasing power in Central Florida alone is now in the range of $13 billion with no slowdown in sight.”
“The proportion of dollars spent on Hispanic-targeted newspaper advertising remains significantly below that spent on English-language newspapers, despite projections that say that Hispanic purchasing power will grow at three times the U.S. average,” added Paton. “We intend to bridge that gap by continuing to rapidly build upon what is already the biggest platform for publishing Spanish language newspapers in this country.”
La Prensa also joins ImpreMedia’s Domingo Network, one of the nation’s largest Hispanic residential print networks. According to ImpreMedia, with the addition of La Prensa’s weekly circulation of 50,000 ImpreMedia’s Domingo Network will now have a weekly distribution of more than 800,000 in high density Hispanic neighborhoods across the United States; between its Domingo Network and paid daily circulation in New York and Los Angeles, ImpreMedia now has a total weekly distribution of more than 1.9 million. ImpreMedia publishes La Opinión and La Opinión Contigo in Los Angeles, El Diario/La Prensa and El Diario Contigo in New York City, La Raza in Chicago, El Mensajero in the San Francisco Bay area, and now La Prensa in Central Florida, some of the leading Spanish language newspapers in each of their respective markets.
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