Posted by Elena del Valle on September 16, 2005
FOR IMMEDIATE RELEASE
Contact:
HMCA
(305) 648-2848
hmca@hmca.org
HMCA, PRSA Announce Hispanic Marketing & Public Relations
Book Related Teleconference
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). The first title published on reaching Latinos with marketing and public strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.
The teleconference entitled “A Snapshot of the U.S. Hispanic Market,” has the same title as the first chapter of the book and will be presented by the authors of that chapter, Jonathan Ashton and Michele Valdovinos of Cultural Access Group. Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 for Section members, $150 for PRSA members and $250 per site for nonmembers.
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru
Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org The Public Relations Society of America (www.prsa.org ), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
# # #
Editors: Send review copy requests to publisher@poyeen.com
Posted by Elena del Valle on September 15, 2005
Para Distribución Inmediata Informes:
HMCA
(305) 648-2848
hmca@hmca.org
Nota al editor: Puede obtener una copia del libro para artículos y reportajes a través de Publisher@poyeen.com
HMCA, PRSA Anuncian Teleconferencia Basada en Primer Libro Sobre Mercadeo y Relaciones Públicas Dirigidas al Mercado Hispano
Miami, Florida – La Hispanic Marketing & Communication Association (Asociación Hispana de Mercadeo y Comunicación conocida por sus siglas en inglés como
HMCA) y la Sección Multicultural de la Public Relations Society of America (conocida por sus siglas en inglés como PRSA) anunciaron recientemente una teleconferencia basada en el primer capítulo del nuevo libro en inglés titulado Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) para profesionales y estudiantes de mercadeo.
La teleconferencia, titulada “A Snapshot of the U.S. Hispanic Market”, tiene el mismo título que el primer capítulo del libro y contará con presentaciones de los autores del capítulo, Jonathan Ashton y Michele Valdovinos de la compañía Cultural Access Group. Los profesionales que acudan al seminario virtual contarán con un número de teléfono especial a través del cual escucharan la presentación y tendrán acceso a un portal virtual en el cual encontrarán los materiales visuales. El costo de la conferencia es de $85 para miembros de la sección, $150 para los miembros de PRSA y $250 para el público general por cada conexión.
Hispanic Marketing & Public Relations ofrece 435 páginas de información, análisis de casos, materiales gráficos, información del mercado y opiniones sobre el mismo basadas en la experiencia de los 19 autores expertos y beneficia a
HMCA. El portal del Internet HispanicMPR.com www.HispanicMPR.com cuenta con información sobre el libro, una lista de autores e instrucciones sobre como recibir boletines electrónicos.
El libro, escrito por un digno grupo de expertos reconocidos por su conocimiento del mercado latino, cuenta con 15 capítulos escritos por 17 profesionales y dos profesores universitarios.
Cris Ascunce de CAT Grafix, Inc. diseñó la portada. Los capítulos tratan en detalle diversos aspectos del mercado Latino de los Estados Unidos, la aculturación latina, como ubicar a los latinos que navegan en el Internet, la importancia de dirigirse a los latinos en su propio idioma, proyecciones demográficas, la imagen latina, las relaciones públicas dirigidas a los latinos, la prensa Hispana, la publicidad electrónica, los eventos como elemento del plan de mercadeo, los aspectos de calidad y cantidad a considerar en cuanto a la investigación de los mercados latinos y como prepara a expertos y comunicadores para entrevistas con la prensa.
Carlos Santiago presidente de la empresa Santiago Solutions de California escribió el prefacio.
La Hispanic Marketing & Communication Association es una asociación profesional de voluntarios y sin fines de lucro dedicada a promover excelencia en el mercadeo dirigido a latinos. Visite el portal de Internet de
HMCA www.hmca.org para obtener información sobre el mercado hispano, copias gratuitas del boletín de
HMCA e invitaciones a eventos de la asociación. El Public Relations Society of America (www.prsa.org) con oficinas principales en Nueva York, es la organización más grande del mundo de profesionales de relaciones públicas y cuenta con más de 28,000 miembros profesionales y estudiantes
###
Posted by Elena del Valle on September 15, 2005
FOR IMMEDIATE RELEASE Contact: HMCA
(305) 648-2848
hmca@hmca.org
HMCA, PRSA Announce Hispanic Marketing & Public Relations
Book Related Teleconference
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). The first title published on reaching Latinos with marketing and public strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.
The teleconference entitled “A Snapshot of the U.S. Hispanic Market,” has the same title as the first chapter of the book and will be presented by the authors of that chapter, Jonathan Ashton and Michele Valdovinos of Cultural Access Group. Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 for Section members, $150 for PRSA members and $250 per site for nonmembers.
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org The Public Relations Society of America (www.prsa.org ), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
# # #
Editors: Send review copy requests to publisher@poyeen.com
Posted by Elena del Valle on September 15, 2005
LatinEyes
(San Francisco, CA) LatinEyes, an award-winning weekly half-hour English-language entertainment television show that highlights the diversity of the U.S. Latino, recently won the San Francisco Bay Guardian’s 2004 30th Anniversary Best of the Bay Readers’ Poll in the category for Best Locally Produced TV The show was.nominated for the prestigious Imagen Award and twice for an Emmy.
The show reaches urban television viewers in the U.S. including Washington D.C., Salt Lake City, the Greater San Francisco Bay Area, Dayton, and Oklahoma City. Produced in the San Francisco Bay Area (the fifth largest television market in the nation), LatinEyes features stories related to entertainment, art, culture, music, food and travel about Latin culture and the U.S. Hispanic.
With a fast-paced, magazine format, each show features stories on the best of Latin culture, music, travel, food, books, fashion and personalities. Programs have included travel segments to Latin American countries, such as Perú, Guatemala, Cuba and Belize. In addition to international travel, LatinEyes tapes shows throughout the U.S., including Los Angeles, Miami, Las Vegas, New York, and other locations. It also offers a mix of music videos and interviews with celebrities, including Benjamin Bratt, Andy Garcia, Thalia, Alejandra Guzman, Juanes, Lila Downs, Nelly Furtado. LatinEyes reporters and producers are first and second generation U.S. Latinos from diverse countries such as El Salvador, Mexico, Venezuela and Cuba.
Comments:
Filed Under: Media
Posted by Elena del Valle on September 14, 2005
Multicultural Market Intelligence Summit
October 5-7, 2005 – Ritz-Carlton Resort Key Biscayne, FL in Miami
An advertorial event, the Second Annual Multicultural Market Intelligence Summit, is scheduled to take place October 5-7 at the Ritz-Carlton Resort Key Biscayne in Miami. Geoscape, organizers of the event, expect an attendance of 200 senior level executives. The Summit is designed for “busy executives who want to capture the rapidly growing multicultural consumer and business-to-business market opportunities and learn about research and business practices.” The conference brings together market data, workshops and case studies by marketing, media and distribution executives who pay to be presenters. Conference admission is $1850.
Organizers indicate there will be case studies from leading companies such as AOL Latino, Citigroup, Bally Total Fitness, Blockbuster, Bally, Sigma Alimentos and Delta Dental; and workshops providing in-depth coaching on direct target segmentation, retail distribution planning and strategic media planning. Attendees can expect to receive statistical and visual information of America’s diverse population as of 2006 and 2011 presented by event sponsors and the American Marketscape DataStream: 2006 Series Summary Report produced by the conference organizers.
Senior marketing executives from Fortune 1000 companies such as AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, Yahoo are expected to attend. Geoscape® International, Inc. provides market intelligence through information, software and consulting services. Conference details are available at www.geoscape.com/summit
Posted by Elena del Valle on September 13, 2005
Editors: Email review copy requests to publisher@poyeen.com
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, announced today that a new book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) for marketing professionals and students will benefit HMCA. The book, which provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, will be available to the public in September. Information on the book, including a list of authors and pre-publication sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, ” says editor Elena del Valle. “The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence.”
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on September 13, 2005
Marketing priorities have shifted across America following the U.S. 2000 Census. More than ever, marketing experts have become aware that it is necessary to understand and take special steps to make an impression on minorities and influence their behavior effectively. This is especially true with Latino audiences, whose combined buying power is projected to reach $1 trillion by 2008. For years Hispanic marketers have relied on language proficiency to determine their marketing strategies. English language materials are often translated to Spanish as the sole means to reach the growing Hispanic population in the U.S.
Extensive research and years of practical applications indicate reaching U.S. Latinos effectively requires much more than translations. Many experts agree that cultural understanding and market segmenting are essential marketing tools. Hispanics are diverse and from many backgrounds, races, countries of origin, political and religious beliefs. Latino subgroups have spread across the nation and expanded their spheres of influence in countless areas. Following are five steps marketers, communicators, entrepreneurs, business owners and anyone else wishing to tap into this increasingly profitable market can take to improve the impact of their outreach campaign:
Acknowledge the diversity of the U.S. Latino markets
Identify which segment(s) of the market you wish to reach (for example, first, second, third generation)
Determine the characteristics of the targeted segment (such as age, area of residence, income level, language fluency)
Collaborate with market experts to identify specific strategies and tactics
Formulate in-language and in-culture marketing and communication strategies specific to the targeted segment
This information was drawn from Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). To learn more about reaching U.S. Latinos effectively, visit www.hispanicmpr.com . For review copy requests, email publisher@poyeen.com
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
LatPro CEO and founder Eric Shannon
Ft. Lauderdale, Florida – September 2, 2005 – The National Association of Hispanic Publications, Inc., NAHP, an organization representing Hispanic publications in the United States, and LatPro.com have entered into an exclusive agreement resulting in the recent launch of a newly redesigned and upgraded NAHP website, including a state-of-the-art online career center powered by LatPro.
LatPro.com, an employment website for bilingual professionals in the Americas, developed the new online face of NAHP focusing on enhanced interactivity and expanded services for the association’s membership of over 200 publications. Improvements include password-protected premium areas, secure payment processing, a news center, downloadable documents, and the new NAHP career center.
"The NAHP is always looking for innovative ways to provide professional tools for Hispanic publications and to inform the public about the rapidly-expanding Hispanic print media. This partnership is an integral part of that mission, enabling NAHP to enhance our online presence, improve our Web site’s usability, and add features and services for our online readership," said Lupita Colmenero, president of the National Association of Hispanic Publications.
Leveraging LatPro’s extensive database, NAHP’s integrated career center allows candidates to access job listings, perform advanced database searches and create personalized email "job agents." Human resource professionals are also able to generate qualified candidates through the website. The revitalized site provides resources for NAHP’s member publications and information about upcoming events such as the 2005 Dallas Ad Summit and 2006 NAHP Annual Convention in Las Vegas.
"We are proud to join forces with NAHP in this effort to connect the Hispanic community with the latest information and online tools available through Internet technology," said Eric Shannon, founder and CEO of LatPro.
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is one of the largest organizations representing Hispanic publications at the national level. NAHP, Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. Since 1997, LatPro is a leader in online employment resources for Hispanic and bilingual professionals. With more than 280,000 members and 90 of the Fortune 100 companies using its service, LatPro is one of the largest diversity employment sites.
