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HMCA, PRSA Announce Hispanic Marketing & Public Relations Book Related Teleconference

Posted by Elena del Valle on September 16, 2005

FOR IMMEDIATE RELEASE                                       

(305) 648-2848

HMCA, PRSA Announce Hispanic Marketing & Public Relations
Book Related Teleconference

Miami, FL – The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). The first title published on reaching Latinos with marketing and public strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.

 The teleconference entitled “A Snapshot of the U.S. Hispanic Market,” has the same title as the first chapter of the book and will be presented by the authors of that chapter, Jonathan Ashton and Michele Valdovinos of Cultural Access Group.  Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 for Section members, $150 for PRSA members and $250 per site for nonmembers.

Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA.  Information on the book, including a list of authors and newsletter sign up instructions, is available at  .

Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations.  Authors include a veritable who’s who of U.S. Hispanic marketing.  Research guru
Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.

The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website The Public Relations Society of America ( ), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.

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