Posted by Elena del Valle on June 30, 2005
New York, June 29, 2005 – Azteca
America, one of the fastest-growing U.S. Hispanic television networks, announced that its hit musical reality show La Academia attracted 1.06 million viewers 2+ for its June 27 live concert, where it determined the six finalists who will compete on July 3 for over $400,000 in prize money.
“We’re on the brink of another ratings milestone for our young network as we anticipate well over 1 million viewers for our final concert,” said Azteca
America COO Jorge Jaidar.
La Academia has consistently attracted over 600,000 2+ viewers for the past five weeks, earning a spot on Nielsen’s Top 25 weekly list of most-watched Hispanic programs. The show traditionally posts strong viewership increases for its final concert.
The six finalists are: Edgar Guerrero, from
Boise Idaho; Yuridia Flores, from
Mesa, Arizona; Erasmo González, from Xalpatlahuac, Guerrero; Adrián Varela, from
Culiacan, Sinaloa; Cynthia Rodriguez, from
Monclova, Coahuila; and Silvia Mendivil, from
Los Mochis, Sinaloa. They will be competing during the grande finale broadcast live from the Arena Monterrey in
Mexico. Following the July 3 concert, the La Academia graduates will immediately begin an international tour starting in
Mexico, with the first
US concert in
California during the month of August.
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Posted by Elena del Valle on June 29, 2005
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San Francisco, CA and Overland Park, KS (May 25, 2005) – Weathernews, the world’s largest publicly traded full-service weather company, launched Clima Weathernews, the first downloadable Spanish language application in the United States that provides weather news and updates to customers’ cell phones. Clima Weathernews, which costs $3.49 per month, will be available initially to Sprint PCS Vision customers throughout the country.
“The Hispanic market is one of the fastest growing segments in mobile communications,” said John Burris, director – Wireless Data Services, Sprint. “We are excited about working with Weathernews to provide this unique and valuable service to our Spanish-speaking customers.”
The Clima Weathernews aplication works on select handsets on the Sprint platform and offers a unique city skyline of 130 domestic and international locations overlaid with current weather and sky conditions. This unique application features simple-to-obtain weather alerts and a detailed vacation planner for popular national and international destinations.
Other features of Clima Weathernews wireless service include: Global Weather Database, detailed weather information for over 60,000 forecast locations; My Weather, preset weather information for up to five “favorite” cities; Airport Weather, current conditions at top U.S. airports, incorporating delays and airline phone numbers; radar images; moon phases and sunrise/sunset times; and National Weather Service bulletins
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Posted by Elena del Valle on June 28, 2005
LATV representative receives Imagen Award
In Recognition of Its Positive Portrayal of Latinos In the Media, the Bilingual Youth Network’s Live Entertainment Program Wins in the “Best Television Variety Special” Category
LATV’s popular prime time program “LATV Live” won an Imagen Award for ‘Best Television Variety Special’, beating out programming from networks like SiTV and Fox Deportes en Espanol. The Awards, presented in 17 categories by the Imagen Foundation, were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media, and to increase Latino representation at all levels of the entertainment industry. LATV had the greatest presence of any network in the category, with nominations for both “LATV Live” and also its sister program “Mex 2 The Max.” The 20th Annual Imagen Awards Gala was held on June 17th at the Beverly Hilton Hotel in Beverly Hills.
“LATV Live” features live performances and appearances from the top names in Latin rock, hip-hop, and pop from Daddy Yankee to Katie Holmes. LATV also delivers the 411 on the latest video games, movie premieres, clubs, community events and sports.
Hosted by Patricia Lopez, LATV’s “Mex 2 The Max” is a show that features a unique twist on regional music. The program includes interviews, in-studio performances, and videos from the stars of the genre like Vicente Fernandez, Thalia, Tigres del Norte, Banda Recodo and Lupillo Rivera, as well as artists that are integrating elements of regional music to create pop hits of their own like Paulina Rubio, El Gran Silencio and Café Tacuba.
With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified its standing as a leading network among bicultural Latinos in Los Angeles, America’s largest metropolitan Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. .
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Posted by Elena del Valle on June 27, 2005
New York, NY–(HISPANIC PR WIRE)–June 27, 2005–ImpreMedia, LLC, a leading publisher of Spanish-language newspapers in the U.S. announced today the launch of Domingo (Sunday), the largest Hispanic print network in the nation. Each Sunday, beginning October 9, 2005, ImpreMedia will distribute free, home delivered publications to 650,000 targeted households in neighborhoods highly concentrated with Hispanics. Distribution will take place in the three largest Hispanic markets, New York, Chicago and Los Angeles, which are home to over 32% of the entire US Hispanic population.
“ImpreMedia is committed to providing marketers with the most effective platform to reach the rapidly growing and influential Latino market,” stated Douglas Knight, Chairman & CEO of ImpreMedia. “The launch of the Domingo network is the next logical step for us to take in providing extended reach into the home.”
ImpreMedia will launch new publications in New York and Los Angeles under the masthead Contigo, joining its existing publication in Chicago, La Raza, to form the Domingo network. The new tabloid-sized publications will take a fresh approach by creating unique content targeting Latino women and households. They will have lively, compact articles full of tips and how-to’s for the home and family. The stories will primarily be in Spanish with some articles in English and will be accompanied by colorful photos and informational graphics. While each publication will create locally tailored content, editorial themes such as fashion and cosmetics, education, health, food and recipes, home improvement, decorating and automotive will be in all three publications throughout the nation.
Utilizing a state-of-the-art delivery system, Domingo will micro-target households in high-density Hispanic zip codes that are traditionally under delivered by general market newspapers. This will provide advertisers unparalleled penetration into Hispanic households with minimal duplication when used in combination with the mainstream dailies. For national advertisers, Domingo will provide the largest print vehicle in the top three Hispanic markets. For local advertisers, each publication will have five or more zones allowing for low-cost advertising programs, affordable for even the smallest businesses.
A wide array of advertising opportunities will be available through Domingo, such as highly targeted Run-of-Press (ROP) advertising, flexible placement for free standing inserts (FSI), product samples and polybag sponsorships.
About ImpreMedia
ImpreMedia is a leading publisher of Spanish language newspapers in the U.S.. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.
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Posted by Elena del Valle on June 17, 2005
Thursday, June 23, 2005
Palmer House Hilton – Chicago, IL
The 20th Annual Chicago Career Conference will offer:
On-site interaction with over 80 leading employers
Career Help Center
Resume Critiques
Professional Development Workshops
Conference participants have free entrance to the evening Mega Networking Fiesta. This unique professional recruitment event will feature leading companies, non-profits, government agencies, academic institutions and other employers truly engaged in Latino diversity. Attendees can speak directly with recruiters and hiring managers to find a job and enhance their careers. Entrance to the conference is free with a resume; pre-registration is required.
Companies that attended and hired as a result of last year’s Conference and other HACE programs:
Caterpillar
CHAC, Inc.
City Colleges of Chicago
CNA Insurance
Erie Family Health Center
Lehman Brothers
JP Morgan Chase
Morgan Stanley
Target
USG
Walgreens
Posted by Elena del Valle on June 17, 2005
Isabella Sanchez
NEW YORK, NY, June 16, 2005 — The Bravo Group, one of the leading U.S. Hispanic integrated communications agency groups, announced the promotion of Isabella Sánchez to Vice-President, Director of Media Services effective June 1, 2005. She was promoted from Vice-President, Media Director. Though based in Miami, she will spend time between the Miami and New York headquarter offices. As Vice-President, Director of Media Services, Isabella will have full oversight responsibility for Bravo’s media planning and buying teams in the Miami, NY, San Francisco, Chicago and Irvine, California offices.
"Bravo’s incomparable media legacy is now in the exceptional hands of one of the Hispanic media industry’s stars," said Gary Bassell, Chairman & CEO of The Bravo Group. "Isabella’s talent and accomplishments over the years have helped make Bravo the gold standard in Hispanic media. And that deserves recognition."
Isabella Sánchez joined The Bravo Group in January of 1993. Since joining Bravo she has led the media planning and implementation of both package goods and service accounts such as AT&T Wireless, Chevron, Kraft Foods, Nabisco, Land Rover, Lincoln-Mercury, Jaguar, H&R Block, United Airlines and Vigo Money Transfer. In 1993, Isabella was instrumental in starting up the Bravo San Francisco office’s Media Department handling the Bank of America account. In 1996, she was transferred to the Bravo Miami office to spearhead the development of the office and direct the Media department.
Previously, she was a Media Buyer at Siboney Advertising for several accounts including Colgate-Palmolive, The Clorox Co., The Polaroid Co., and R.J.R. Nabisco. She joined Siboney from college after receiving her BS in Journalism and BA in Spanish from the University of Maryland. Additionally, she studied at the University of Madrid, Spain where her family is originally from. Isabella is co-chair of the Association of Hispanic Advertising Agencies (AHAA) Media Committee, and was honored with the Hispanicad.com and AHAA 2003 "Media Planning Executive of the Year."
ABOUT THE BRAVO GROUP
The Bravo Group, a Young & Rubicam Brands company, is the pioneer agency of Hispanic marketing now in its 25th year and a leader today among U.S. Hispanic integrated communications agency groups. Established in 1980, The Bravo Group creates award-winning programs that incorporate advertising; research and strategic planning; interactive, direct, promotional and event marketing; media planning/buying and public relations. Recognized in 2005 as one of the two largest Hispanic agencies in the U.S. by Advertising Age, the company is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California.
Posted by Elena del Valle on June 15, 2005
Washington, D.C.–(HISPANIC PR WIRE)–June 14, 2005–The National Association of Hispanic Publications, Inc. (NAHP) presented Clara Reyes with the 2005 Latina Publisher of the year Award and Adriana Elektra Sanchez with the 2005 Latina Journalist of the Year Award at the Latina Publishers Luncheon. The luncheon was held Thursday, June 9, 2005 at the Ballroom of the National Press Club as part of the 2005 Media Summit in Washington, D.C.
Clara Reyes is the publisher of Dos Mundos Newspaper in Kansas City. The award was given for her demonstrated excellence in publishing and over twenty-four years of service to the Hispanic community. She was awarded the Latina Publisher of the Year Award, the Ana Maria Arias Award, and a $5,000 to sponsor an intern in her office.
Adriana Sanchez is a reporter for La Voz in Phoenix, AZ. She was selected from among other journalists for her outstanding recommendations from her publisher and the excellence of her submitted work. In a moving acceptance speech, she called attention to the immigrant education issue and asked all present to support the DREAM Act. She was awarded the Latina Journalist of the Year award, the Ana Maria Arias Award, and $2,000 in prize money.
“These awards were created to recognize the growing presence of Latinas in the Hispanic print industry. These two Latinas are excellent role models and deserve recognition for their outstanding work” said Lupita Colmenero, President of the NAHP, Inc.
About the National Association of Hispanic Publications, Inc
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.
Posted by Elena del Valle on June 14, 2005
Santa Barbara, CA–June 13, 2005–Hispanic women are a rapidly growing segment of the U.S. population, with especially large representation in younger age groups. By 2050, Hispanics are forecasted to comprise nearly one quarter of U.S. women, according to the HispanTelligence(R) research report "Hispanic Women in Profile 2005" recently released by Hispanic Business Inc.
The report also reveals that native-born Hispanic women have higher educational attainment and average earnings than do foreign-born Hispanics, thereby narrowing the differences between Hispanics and national averages. While only 2.9 percent of Hispanic women have advanced degrees, the ones that do have higher average annual earnings ($58,623) than all women with advanced degrees ($50,756).
"From 1979 to 2002, Hispanic women gained a 10 percent increase in real earnings, increasing median annual earnings from $18,720 to $20,592. The wage gap, the difference in earnings between men and women, is smaller among Hispanics than whites. Hispanic women earn 88 percent of Hispanic men’s earnings, while white women earn only 78 percent of white men’s earnings," stated the author of the study, Andrea Lehman, HispanTelligence(R) Business Economist.
Another interesting finding described in the report is that the number of firms owned by Hispanic women has increased by 63.9 percent between 1997 and 2004. The number has passed the half million mark with 553,618 Hispanic women-owned businesses in 2004.
What do these key findings mean for the future of Hispanic women? Hispanic women will have an increasing impact on the face of the U.S. economy that cannot be ignored – especially in entrepreneurial and small-business ventures. Details at http://www.hispanicbusiness.com/research/
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Posted by Elena del Valle on June 13, 2005
Miami, FL–(HISAPNIC PR WIRE – BUSINESS WIRE)–June 13, 2005–Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm’s business in the U.S. Hispanic market from Burson-Marsteller’s Latin America headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.
"Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice," said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. "Al’s proven experience and accomplishments will not only help maintain Burson-Marsteller’s leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market’s expanding needs."
Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the practice.
"The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country’s economic engine and can not be ignored by any company looking to grow its business in the United States," said Quintana.
Quintana has more than 20 years experience as a communications professional and was most recently the vice president of marketing communications for the Telefonica SA subsidiary in the United States. Among the accolades he has received during his career are the League of American Communications Professionals Excellence in Investor Relations Award and the National Association of Hispanic Publications Hispanic Corporate Achiever Award. He is a member of the National Hispanic Society of MBA, Public Relations Society of America and American Marketing Association.
About the U.S Hispanic Practice
The Burson-Marsteller U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. In addition to serving its diverse client partners in the U.S Hispanic market, the company also publishes, Lat-in-Buzz, a daily electronic newsletter on the latest news, information and research highlights on the U.S. Hispanic market.
About Burson-Marsteller
Burson-Marsteller (http://www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.
Posted by Elena del Valle on June 11, 2005
-Second Consecutive Week on Nielsen’s Top 25 List with 716,000 Viewers 2+-
New York, June 8, 2005 – Azteca America, the fastest-growing US Hispanic television network, announced that its hit musical reality show La Academia made NHTI Top 25 list for the second consecutive week with 716,000 viewers 2+. La Academia Audience grows, marking the fourth consecutive week for Azteca America with programs on the Top 25 List.
“For those that argued that we’re just a soccer network, we invite them to tune in with the over 700,000 viewers that watched La Academia across the country last Sunday,” said COO Jorge Jaidar. “This is a 2+ viewership that is 48% above what Telemundo attracted even in their final concert of Nuevas Voces de America.”
The programming success marks the fourth consecutive week that Azteca America has placed a program within Nielsen’s Top 25 list of most-watched Hispanic programs. Details, www.top5s.com
Azteca America, the fastest-growing Hispanic network in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America currently has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. Details at
AztecaAmerica.com
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