Posted by Elena del Valle on November 6, 2015
Twitter Power 3.0
Photo: Wiley
Joel Comm and Dave Taylor believe Twitter is a powerful business tool, that viral content doesn’t happen by accident, and that videos and photos are necessary to engage effectively with customers on the social media site. In the updated edition of their book, Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time (Wiley, $20) published this year they discuss measurement, case studies and their strategies to connect on Twitter, among other Twitter related topics.
They are convinced that the power of Twitter is the possibility of immediate feedback and its broad reach. At the end of the book, they share a short list of people they follow on Twitter and recommend to readers.
“Not really,” Taylor said by email when asked if there were any unexpected findings for the new edition. “Twitter is a pretty straightforward system and while things like sponsored hashtags are relatively new, the basic idea of engagement remains the same as it was from the early days both of Twitter and social media in general. If you use it to broadcast, it’s not interesting or successful.”
The 272-page softcover book is divided into 12 chapters that address social media in general, Twitter’s popularity, first steps as well as setup and design, finding followers, communicating with customers and teams on Twitter, brand building on Twitter, using Twitter to influence the behavior of followers, making money on Twitter, and third party tools.
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Twitter is definitely trying to find its way, but Joel and I are confident that the future is bright: It’s a simple, popular service with a realtime aspect that’s unlike any other popular social media service and widespread adoption in the media. We’ll all get to see how that plays out!” Taylor said in reply to a question about the future of Twitter given recent news of staff layoffs and profitability uncertainty.
Comm, a serial entrepreneur, is the author of ten other books, including The AdSense, a New York Times bestselling title. He didn’t reply to email questions. Taylor has launched four internet startups, written 22 books and is the host AskDaveTaylor.com.
Click to buy Twitter Power 3.0
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Posted by Elena del Valle on June 5, 2009
Twitter Power book cover
When a US Airways airplane landed safely in the Hudson River earlier this year many people first heard about it on Twitter, the popular social networking site known for its short postings. In his most recent book Author Joe Comm, a social media enthusiast, points out that the first medium in which news of the recent India terrorist attacks appeared was Twitter. Only several hours later did broadcast media begin coverage. It would appear Twitter is well established as a medium and method to communicate news quickly and efficiently internationally. But does it play a business role?
Comm and Ken Burge, his business partner, argue that it does. In the recently published book, Twitter Power How to Dominate Your Market One Tweet at a Time (Wiley, $24.95) Comm, with Burge’s help and a foreword by Author Anthony Robbins, dedicates 245-pages to the discussion. It took him two months to write the book, according to a representative from his publisher. Comm’s expertise in the area was born from his business experience online. He made a business, started in his bedroom, of providing advice and promoting products online. This in turn led to the seven figure company he now owns, he says in the Introduction of the book.
Unlike Facebook and MySpace Twitter’s usefulness wasn’t obvious to him from the beginning. Over time, the micro blogging website has revealed itself as an “important and easy” way of networking, unearthing new information and finding new customers for him. Twitter also has helped expand the reach of his brand and allowed him to connect with experts and receive advice from people he believes he would have never met otherwise. Most importantly for businesses considering whether to spend their time following and being followed on the 140-character-per-posting site he says Twitter drives traffic to his portal.
Comm argues that to get the most out of Twitter it is best to use it in combination with other social networking sites. In the book, he dedicates time to outlining the basics of social media before discussing Twitter and what makes it special. Next, he explains how to get started on Twitter and, what many readers are likely to be most interested in, how to get a following on the website.
He believes getting followers is easy but keeping them is a challenge. According to him it takes only a few followers to make it to the top 10 percent of people on Twitter. He includes a 30-day step-by-step outline for newbies who want to make inroads on Twitter.
Ultimately, he argues, tweeting is a tool that can lead dedicated users to build beneficial relationships and a loyal following. To accomplish that they have to do more than just post information or comments; they have to connect with customers, problem solve, win referrals, and provide support. If they are successful they will develop a loyal following which may generate visitors, traffic and income. He also mentions Twitter add-on tools and applications and their role and benefits.
Comm describes Twitter as a “virtual giant water cooler” and emphasizes that sales oriented messages are not appropriate. At the same time, he believes many good things can result from the relationships born there for those willing to spend the time and energy to build them.
Comm is also author of The AdSense Code and Click Here to Order. In researching Comm for this article the author also found several websites listing complaints relating to Comm and his online businesses as well as questions regarding his methods. According to a spokesperson for the publishing company, “When you do business with tens of thousands of customers you are bound to have customer service issues. Please note that the BBB page says all issues have been resolved satisfactorily.” Comm did not reply directly. Burge is president of InfoMedia Inc. An eight year veteran of Microsoft, he is responsible for the management of 50 profitable online properties, according to promotional materials.
Joel Comm, author, Twitter Power
Twitter Power book cover
Click here to buy Twitter Power: How to Dominate Your Market One Tweet at a Time
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