Posted by Elena del Valle on July 8, 2005
Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–July 7, 2005–The Cisneros Group of Companies announced that Movida, the nation’s first pay-as-you-go wireless communications service specifically targeting the 40 million Hispanics living in the United States, is now available in Dallas and Austin, Texas and is preparing to launch in Los Angeles, the nation’s largest Hispanic market.
"We are extremely pleased with Movida’s progress so far and gratified at the enthusiastic response of Hispanic consumers in our launch markets," said Movida Chairman Enrique Garcia. "We have been operating for about eight weeks and everything is going according to plan thanks to the support of Wal-Mart, which has teamed with Movida and our regional distributors to offer our phones across the nation," Mr. Garcia said.
Movida is launching new features and new equipment to better serve the telecommunications needs of the U.S.-Hispanic market. Movida offers the new Kyocera SOHO phone with its unique clamshell design, large color display, web access and lots of exciting personalized features.
Movida also plans to offer access to exclusive Hispanic-specific news and information content including regional news programming, Latin American soccer scores, celebrity news and gossip, clips from telenovelas and patron saint of the day. Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Houston, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.
Movida, majority-owned by Cisneros, teamed with Sprint (NYSE:FON) and Wal-Mart (NYSE:WMT) to begin providing wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the U.S. Hispanic market. Through its arrangement with Wal-Mart and other regional sales outlets, Movida is rolling out Movida-branded handsets and cards in select markets starting across the nation.
Movida Communications, Inc. is a newly formed wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint’s all-digital, all-PCS nationwide wireless network. As the nation’s first MVNO (Mobile Virtual Network Operator) targeted at Hispanics, Movida offers all standard custom calling features plus a suite of international voice and data services featuring culturally and geographically-focused content in Spanish.
The Cisneros Group’s holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; Backus & Johnston, the largest brewer in Peru and the sixth-largest in Latin America; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com.
The Cisneros Group of Companie, one of the largest privately held media, entertainment, technology, and consumer products organizations in the world, owns, or holds interests in companies ranging from broadcast television networks and pay television services, to beverage businesses and supermarkets. The Group has recently expanded its activities from Ibero-America to countries worldwide.
The Cisneros Group’s holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; Backus & Johnston, the largest brewer in Peru and the sixth-largest in Latin America; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com .
Posted by Elena del Valle on July 7, 2005
Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 6, 2005–Nextel Communications Inc. (NASDAQ:NXTL), a leading provider of fully integrated wireless communications services, announced the launch of its newly-designed Spanish language Nextel.com/espanol website. The new site features more than 800 pages of Spanish language content and streamlined navigation to meet the needs of Nextel’s Spanish speaking Hispanic customers.
Customers can access Nextel’s Spanish language website through the prominent "En Espanol" welcome button located on the Nextel.com home page or access it directly through http://www.nextel.com/espanol. The new site content provides extensive information about Nextel, its products, services and accessories, special promotional offers and support options for Spanish speaking customers.
"We have created an online experience for our Hispanic customer community that focuses on their core needs," said Miguel Avila, senior director, Nextel’s Hispanic marketing.
Nextel.com/espanol features user-friendly navigation allowing Hispanic customers to quickly locate information and make informed buying decisions. The site indicates if any subsequent pages will be in English. Key features of Nextel.com/espanol include: Search Capacity which allows customers to conduct a full search within the Spanish language site to find information about Nextel’s products and services as well as support, service and repair information; Store Locator through which Spanish speaking customers can locate and get turn-by-turn directions to their nearest Nextel Retail Store with bilingual sales representatives; Product User Guides are available in Spanish for download; Business Section for Hispanic Small Office/Home Office businesses; Enhanced Customer Service with easy-to-find links to information customers need most frequently, including Nextel customer care, service and repair options, upgrade information and answers to FAQs. Spanish speaking customers can also request to have a Spanish speaking sales representative call them at their convenience
Nextel will promote the launch of its Spanish language website with a Spanish online marketing campaign. The online campaign includes placements in Yahoo en Espanol, MSN Latino, AOL Latino, Terra and Univision, as well as Spanish search in Yahoo and Google.
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Nextel and Nextel Partners, Inc. serve 297 of the top 300 U.S. markets where approximately 263 million people live or work.
Posted by Elena del Valle on July 6, 2005
Miami, FL–(HISPANIC PR WIRE)–July 6, 2005–U.S. Hispanic news and opinion monitoring service LatinClips, via a strategic partnership with Hispanic advertising placement group Papel Media, will launch the Hispanic public relations industry’s first True Ad equivalency measurement tool “TrueVal” in August. “TrueVal” calculates a story’s value based on its actual size in comparison to the publication’s advertising column inch cost. LatinClips’ clients can select the ad equivalency feature optionally with any of their press clipping accounts.
“TrueVal represents the first in a line of evolving products at LatinClips that help clients measure the media results of their specialized marketing programs,” said LatinClips CEO Christine Clavijo-Kish. “This new tool will be especially useful to those communications professionals who are being increasingly pressured to use ad equivalency as one way to partially account for the effectiveness of their work.”
Since its inception in 2003, LatinClips has strived to deliver solid expertise in the Hispanic news and opinion-tracking sector. Papel Media coordinates national advertising buys and offers a unique ad spending database, “Papel Media Tracking System” specific to the U.S. Hispanic print market. The strategic partnership enables both companies to offer broader intelligence in the Hispanic marketing sector.
“In today’s ROI-driven marketing world ‘TrueVal’ will definitely shed more light on the overall value of campaigns and how clients can maximize the allocation of resources,” said John Trainor, CEO of Papel Media Network.
Miami-based LatinClips is the nation’s most comprehensive ethnic media monitoring service. Its Diversity Solutions Services features tracking of news content and opinion from online, print, broadcast TV and radio sources. The company offers several industry “firsts” and exclusive products including retroactive searching of Hispanic print publications, quantitative measurement tools and tracking of Online Forums- opinions posted directly by Hispanics online. LatinClips is a certified, 100 percent minority owned entity and is a sister company of Hispanic and Black news distribution leaders Hispanic PR Wire and Black PR Wire. Chicago-based Papel Media offers Hispanic Print media services to national advertisers such as ROP, inserts and direct mail. Papel works on behalf of advertisers diligently matching vehicles with key demographics using highly developed targeting tools and techniques. For details about ‘TrueVal’ contact LatinClips at (305) 971-8687 or visit http://www.latinclips.com .
Posted by Elena del Valle on July 5, 2005
New Master’s Program Sites Cultural Communication as Key to Success
Miami – The Department of Communication Arts, English, and Humanities of St. Thomas University established of a $2,000 one-year scholarship. The scholarship will be awarded to a full-time graduate student pursuing an advanced degree in the Communication Arts with a Specialization in Hispanic Media program at St. Thomas University. The scholarship may be consecutively renewed subject to all criteria being met.
Gloria Ruiz, Chair of the Department of Communication Arts, English, and Humanities, said, "With the rapid growth of Spanish-speaking populations in South Florida and throughout the country, priorities for communications programs are changing. The diversity of the working world demands a broad understanding of the issues that shape intercultural communication within and beyond the Spanish-speaking community."
The University’s new Master of Arts in Communication Arts with a Specialization in Hispanic Media responds to this demand. The program’s multidisciplinary approach prepares students for interpersonal and management challenges of today’s bilingual communication’s workplace. Courses focus on critical communication issues involved in the field of media. Students can expect a blend of academic theory and practical skills.
A graduate open house is being held on Thursday, July 7, 2005 from 6- 8:00 pm at the Evelyn & George Goldbloom Convocation Hall at St. Thomas University. Students interested in applying for the partial scholarship will be able to speak the chair of department and representatives from admissions and financial aid. The application fee will be waived for all students that apply that night. RSVP to 305.628.6546 or online at www.stu.edu.
St. Thomas University is an urban, student-centered, Catholic university located in Miami, Florida dedicated to educating leaders who contribute to the economic and cultural vitality of the regions they serve.
Posted by Elena del Valle on July 1, 2005
New York, NY–(HISPANIC PR WIRE)–June 30, 2005– Univision television host Myrka Dellanos will host a new program entitled "En Exclusiva con Myrka Dellanos” (“Exclusive Interviews with Myrka Dellanos”), Univision’s new weekly TV program where she will interview Hispanic celebrities.
The 15-year TV veteran will also be adding author to her impressive resume with the release of her first book, set to hits bookshelves this fall. The inspirational tome will spotlight her life as a successful TV journalist as well as her most important role to date–mother to 11-year-old daughter Alexa.
Comments:
Filed Under: Media
Posted by Elena del Valle on June 30, 2005
New York, June 29, 2005 – Azteca
America, one of the fastest-growing U.S. Hispanic television networks, announced that its hit musical reality show La Academia attracted 1.06 million viewers 2+ for its June 27 live concert, where it determined the six finalists who will compete on July 3 for over $400,000 in prize money.
“We’re on the brink of another ratings milestone for our young network as we anticipate well over 1 million viewers for our final concert,” said Azteca
America COO Jorge Jaidar.
La Academia has consistently attracted over 600,000 2+ viewers for the past five weeks, earning a spot on Nielsen’s Top 25 weekly list of most-watched Hispanic programs. The show traditionally posts strong viewership increases for its final concert.
The six finalists are: Edgar Guerrero, from
Boise Idaho; Yuridia Flores, from
Mesa, Arizona; Erasmo González, from Xalpatlahuac, Guerrero; Adrián Varela, from
Culiacan, Sinaloa; Cynthia Rodriguez, from
Monclova, Coahuila; and Silvia Mendivil, from
Los Mochis, Sinaloa. They will be competing during the grande finale broadcast live from the Arena Monterrey in
Mexico. Following the July 3 concert, the La Academia graduates will immediately begin an international tour starting in
Mexico, with the first
US concert in
California during the month of August.
Comments:
Filed Under: Media
Posted by Elena del Valle on June 29, 2005
|
San Francisco, CA and Overland Park, KS (May 25, 2005) – Weathernews, the world’s largest publicly traded full-service weather company, launched Clima Weathernews, the first downloadable Spanish language application in the United States that provides weather news and updates to customers’ cell phones. Clima Weathernews, which costs $3.49 per month, will be available initially to Sprint PCS Vision customers throughout the country.
“The Hispanic market is one of the fastest growing segments in mobile communications,” said John Burris, director – Wireless Data Services, Sprint. “We are excited about working with Weathernews to provide this unique and valuable service to our Spanish-speaking customers.”
The Clima Weathernews aplication works on select handsets on the Sprint platform and offers a unique city skyline of 130 domestic and international locations overlaid with current weather and sky conditions. This unique application features simple-to-obtain weather alerts and a detailed vacation planner for popular national and international destinations.
Other features of Clima Weathernews wireless service include: Global Weather Database, detailed weather information for over 60,000 forecast locations; My Weather, preset weather information for up to five “favorite” cities; Airport Weather, current conditions at top U.S. airports, incorporating delays and airline phone numbers; radar images; moon phases and sunrise/sunset times; and National Weather Service bulletins
|
Comments:
Filed Under: Media
Posted by Elena del Valle on June 28, 2005
LATV representative receives Imagen Award
In Recognition of Its Positive Portrayal of Latinos In the Media, the Bilingual Youth Network’s Live Entertainment Program Wins in the “Best Television Variety Special” Category
LATV’s popular prime time program “LATV Live” won an Imagen Award for ‘Best Television Variety Special’, beating out programming from networks like SiTV and Fox Deportes en Espanol. The Awards, presented in 17 categories by the Imagen Foundation, were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media, and to increase Latino representation at all levels of the entertainment industry. LATV had the greatest presence of any network in the category, with nominations for both “LATV Live” and also its sister program “Mex 2 The Max.” The 20th Annual Imagen Awards Gala was held on June 17th at the Beverly Hilton Hotel in Beverly Hills.
“LATV Live” features live performances and appearances from the top names in Latin rock, hip-hop, and pop from Daddy Yankee to Katie Holmes. LATV also delivers the 411 on the latest video games, movie premieres, clubs, community events and sports.
Hosted by Patricia Lopez, LATV’s “Mex 2 The Max” is a show that features a unique twist on regional music. The program includes interviews, in-studio performances, and videos from the stars of the genre like Vicente Fernandez, Thalia, Tigres del Norte, Banda Recodo and Lupillo Rivera, as well as artists that are integrating elements of regional music to create pop hits of their own like Paulina Rubio, El Gran Silencio and Café Tacuba.
With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified its standing as a leading network among bicultural Latinos in Los Angeles, America’s largest metropolitan Hispanic market. The Network’s content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. .
Comments:
Filed Under: Media
Posted by Elena del Valle on June 27, 2005
New York, NY–(HISPANIC PR WIRE)–June 27, 2005–ImpreMedia, LLC, a leading publisher of Spanish-language newspapers in the U.S. announced today the launch of Domingo (Sunday), the largest Hispanic print network in the nation. Each Sunday, beginning October 9, 2005, ImpreMedia will distribute free, home delivered publications to 650,000 targeted households in neighborhoods highly concentrated with Hispanics. Distribution will take place in the three largest Hispanic markets, New York, Chicago and Los Angeles, which are home to over 32% of the entire US Hispanic population.
“ImpreMedia is committed to providing marketers with the most effective platform to reach the rapidly growing and influential Latino market,” stated Douglas Knight, Chairman & CEO of ImpreMedia. “The launch of the Domingo network is the next logical step for us to take in providing extended reach into the home.”
ImpreMedia will launch new publications in New York and Los Angeles under the masthead Contigo, joining its existing publication in Chicago, La Raza, to form the Domingo network. The new tabloid-sized publications will take a fresh approach by creating unique content targeting Latino women and households. They will have lively, compact articles full of tips and how-to’s for the home and family. The stories will primarily be in Spanish with some articles in English and will be accompanied by colorful photos and informational graphics. While each publication will create locally tailored content, editorial themes such as fashion and cosmetics, education, health, food and recipes, home improvement, decorating and automotive will be in all three publications throughout the nation.
Utilizing a state-of-the-art delivery system, Domingo will micro-target households in high-density Hispanic zip codes that are traditionally under delivered by general market newspapers. This will provide advertisers unparalleled penetration into Hispanic households with minimal duplication when used in combination with the mainstream dailies. For national advertisers, Domingo will provide the largest print vehicle in the top three Hispanic markets. For local advertisers, each publication will have five or more zones allowing for low-cost advertising programs, affordable for even the smallest businesses.
A wide array of advertising opportunities will be available through Domingo, such as highly targeted Run-of-Press (ROP) advertising, flexible placement for free standing inserts (FSI), product samples and polybag sponsorships.
About ImpreMedia
ImpreMedia is a leading publisher of Spanish language newspapers in the U.S.. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in the top three Hispanic markets in the country.
Comments:
Filed Under: Media
Posted by Elena del Valle on June 17, 2005
Thursday, June 23, 2005
Palmer House Hilton – Chicago, IL
The 20th Annual Chicago Career Conference will offer:
On-site interaction with over 80 leading employers
Career Help Center
Resume Critiques
Professional Development Workshops
Conference participants have free entrance to the evening Mega Networking Fiesta. This unique professional recruitment event will feature leading companies, non-profits, government agencies, academic institutions and other employers truly engaged in Latino diversity. Attendees can speak directly with recruiters and hiring managers to find a job and enhance their careers. Entrance to the conference is free with a resume; pre-registration is required.
Companies that attended and hired as a result of last year’s Conference and other HACE programs:
Caterpillar
CHAC, Inc.
City Colleges of Chicago
CNA Insurance
Erie Family Health Center
Lehman Brothers
JP Morgan Chase
Morgan Stanley
Target
USG
Walgreens
