Nextel.com/espanol Website Enhanced
Posted by Elena del Valle on July 7, 2005
Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 6, 2005–Nextel Communications Inc. (NASDAQ:NXTL), a leading provider of fully integrated wireless communications services, announced the launch of its newly-designed Spanish language Nextel.com/espanol website. The new site features more than 800 pages of Spanish language content and streamlined navigation to meet the needs of Nextel’s Spanish speaking Hispanic customers.
Customers can access Nextel’s Spanish language website through the prominent "En Espanol" welcome button located on the Nextel.com home page or access it directly through http://www.nextel.com/espanol. The new site content provides extensive information about Nextel, its products, services and accessories, special promotional offers and support options for Spanish speaking customers.
"We have created an online experience for our Hispanic customer community that focuses on their core needs," said Miguel Avila, senior director, Nextel’s Hispanic marketing.
Nextel.com/espanol features user-friendly navigation allowing Hispanic customers to quickly locate information and make informed buying decisions. The site indicates if any subsequent pages will be in English. Key features of Nextel.com/espanol include: Search Capacity which allows customers to conduct a full search within the Spanish language site to find information about Nextel’s products and services as well as support, service and repair information; Store Locator through which Spanish speaking customers can locate and get turn-by-turn directions to their nearest Nextel Retail Store with bilingual sales representatives; Product User Guides are available in Spanish for download; Business Section for Hispanic Small Office/Home Office businesses; Enhanced Customer Service with easy-to-find links to information customers need most frequently, including Nextel customer care, service and repair options, upgrade information and answers to FAQs. Spanish speaking customers can also request to have a Spanish speaking sales representative call them at their convenience
Nextel will promote the launch of its Spanish language website with a Spanish online marketing campaign. The online campaign includes placements in Yahoo en Espanol, MSN Latino, AOL Latino, Terra and Univision, as well as Spanish search in Yahoo and Google.
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Nextel and Nextel Partners, Inc. serve 297 of the top 300 U.S. markets where approximately 263 million people live or work.