Posted by Elena del Valle on June 13, 2005
Miami, FL–(HISAPNIC PR WIRE – BUSINESS WIRE)–June 13, 2005–Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm’s business in the U.S. Hispanic market from Burson-Marsteller’s Latin America headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.
"Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice," said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. "Al’s proven experience and accomplishments will not only help maintain Burson-Marsteller’s leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market’s expanding needs."
Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the practice.
"The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country’s economic engine and can not be ignored by any company looking to grow its business in the United States," said Quintana.
Quintana has more than 20 years experience as a communications professional and was most recently the vice president of marketing communications for the Telefonica SA subsidiary in the United States. Among the accolades he has received during his career are the League of American Communications Professionals Excellence in Investor Relations Award and the National Association of Hispanic Publications Hispanic Corporate Achiever Award. He is a member of the National Hispanic Society of MBA, Public Relations Society of America and American Marketing Association.
About the U.S Hispanic Practice
The Burson-Marsteller U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. In addition to serving its diverse client partners in the U.S Hispanic market, the company also publishes, Lat-in-Buzz, a daily electronic newsletter on the latest news, information and research highlights on the U.S. Hispanic market.
About Burson-Marsteller
Burson-Marsteller (http://www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.
Posted by Elena del Valle on June 11, 2005
-Second Consecutive Week on Nielsen’s Top 25 List with 716,000 Viewers 2+-
New York, June 8, 2005 – Azteca America, the fastest-growing US Hispanic television network, announced that its hit musical reality show La Academia made NHTI Top 25 list for the second consecutive week with 716,000 viewers 2+. La Academia Audience grows, marking the fourth consecutive week for Azteca America with programs on the Top 25 List.
“For those that argued that we’re just a soccer network, we invite them to tune in with the over 700,000 viewers that watched La Academia across the country last Sunday,” said COO Jorge Jaidar. “This is a 2+ viewership that is 48% above what Telemundo attracted even in their final concert of Nuevas Voces de America.”
The programming success marks the fourth consecutive week that Azteca America has placed a program within Nielsen’s Top 25 list of most-watched Hispanic programs. Details, www.top5s.com
Azteca America, the fastest-growing Hispanic network in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America currently has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. Details at
AztecaAmerica.com
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Posted by Elena del Valle on June 9, 2005
Miami, FL (April 6, 2005) – A new Hispanic Marketing & Public Relations Weblog www.hispanicmpr.com for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog includes author biographies, Hispanic marketing and public relations news and serves as a forum for authors and visitors to post comments and share insights. The new book provides more than 350 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com .
Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Research guru Carlos Santiago, president and CEO of the California based Santiago Solutions Group, wrote the book’s foreword. Authors include a veritable who’s who of U.S. Hispanic marketing.
“The Hispanic Marketing & Public Relations book is a fabulous resource for anyone wishing to capitalize on this emerging and profitable market,” said book editor and project director, Elena del Valle. “It presents a detailed snapshot of U.S. Hispanics today including practical information and insights drawn from the authors’ more than 200 years of combined experience.”
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on June 9, 2005
Bridging the Diversity Divide in Advertising
Business Leaders Convene in New York at the First National EXPO of Ethnic Media
How do businesses reach America’s exploding ethnic and minority markets?
On June 9 in New York, New California Media, the Independent Press Association and Columbia Graduate School of Journalism are hosting The First National Expo of Ethnic Media to explore strategies for communication between business, government, community organizations and the ethnic media that represent more than 50 million ethnic Americans.
Attendees at the Expo networking lunch will meet leaders from around the country, showcasing their most successful marketing campaigns, and will choose from workshops and roundtables to discuss the role of ethnic media in advertising, journalism, community building, and political campaigns.
The newest edition of the NCM National Directory of Ethnic Media, the most comprehensive database of ethnic media in the country, will be released, along with the results of the first national multilingual poll documenting the reach and impact of ethnic media. Ethnic media reach 50 million Americans, or one in four American adults, according to the poll, which surveyed 1895 Hispanics, Asian Americans, African Americans, Native Americans and Arab Americans in 10 languages.
Ethnic media leaders and practitioners will convene with advertisers and business leaders to strategize on strengthening old and building new collaborations. Featured speakers include leaders from McDonald’s, Pfizer, Comcast, Boeing, NBC/Telemundo, Bank of America, Ford Motor Company and American Association of Advertising Agencies.
Special guest presenters include New York City Mayor Michael Bloomberg, renowned Hispanic pollster Sergio Bendixen of Bendixen & Associates, Lionel Sosa, founder of Sosa, Bromley, Aguilar & Associates (now Bromley Communications), the largest Hispanic-advertising agency in the U.S., Pulitzer Prize-winning New York Times reporter Judith Miller, who faces jail time for refusing to reveal her sources, and Leonard Rodriguez, former Associate Director to the Office of Political Affairs in the White House. For more information about the First National EXPO of Ethnic Media on June 9, 2005 at Columbia University, go to http://expo.ncmonline.com or call toll free 1(877)NCM-EXPO. To access the poll, go to www.ncmonline.com/polls
Posted by Elena del Valle on June 9, 2005
Women Owned/ Managed Agencies Lead the Way Achieving Diversity
New York, NY, June 9. 2005 — A 2004-2005 study of Black and Hispanic public relations (PR) practitioners in the United States reveals significant dissatisfaction with the PR profession’s commitment to diversity, perceived pervasive discrimination, and widespread concern that multicultural practitioners are relegated to a slow professional track. The findings also indicate that women-owned / managed firms have a significantly greater commitment to and success in retaining multicultural practitioners, compared to their male counterparts.
The on-line survey was conducted in October 2004 and January 2005 by Lynn Appelbaum, APR, associate professor, chair, Department of Media & Communication Arts at The City College of New York, and Rochelle Ford, Ph.D., APR, assistant professor, Advertising and PR Sequence Coordinator, Howard University. RF Binder Partners was the underwriter.
“This is a wake-up call for the PR industry to take significant steps to address diversity,” said professor Appelbaum. “While we have begun to talk about how to diversify our workforce, industry professionals and HR staffs must take action if we are going to effect meaningful change. The industry may want to look to women-owned firms for leadership in this important area.”
“This study gives a snapshot of practitioner perceptions and experiences, and while the news is not all bad, organizations need to work to alleviate the double standards and racism practitioners feel they face in order to attract and retain talent,” said Dr. Ford.
Job Satisfaction
Survey results indicate that job satisfaction among Black and Latino professionals is lower than job satisfaction among the general PR practitioner population, with only 45.8% of the respondents feeling satisfied or very satisfied with their jobs, all things considered. Additionally, Hispanic practitioners experience significantly lower levels of job satisfaction than Blacks.
Work-Related Racism
Respondents consistently report that they have experienced incidences of racism in their careers – 54% experienced subtle discrimination by current or past employers and 40% experienced overt discrimination. The most common problem (reported by 62%) was having to be more qualified for positions than Caucasian American counterparts. Additionally, 60% feel multicultural practitioners are put on slow moving career tracks, and 56% feel that multicultural practitioners are frequently relegated to menial tasks.
Nearly half of all respondents reported that they are treated unfairly in the workplace. In 9 of the 18 racism measures, Hispanic practitioners reported significantly higher levels than Black respondents.
Workplace Integration
Despite these negative experiences, multicultural practitioners feel that they are integrated in the workplace and do not see themselves as being relegated to only multicultural clients. Two thirds note that their projects receive a lot of attention outside their organizations, 72 % interact professionally outside their ethnic group, and 58% interact socially with Caucasian Americans.
Mentoring
Importantly, nearly two thirds agree or strongly agree that they have been mentored by one or more PR practitioners, who made a difference in their success; nearly 84% had at least one white male mentor and 87% had at least one white female mentor.
Recommended Action Steps
Multicultural practitioners identified several strategies for professional organizations and employers to take to improve the industry’s diversity initiatives: provide diversity and management training for staff and managers, actively recruit at universities with high minority enrollment and at conferences and job fairs that target minorities.
Survey respondents identified three major areas for PR associations to play in promoting diversity: create a campaign geared toward recruiting multicultural practitioners getting the message out earlier to youth; offer development opportunities to diversity professionals; and assist businesses with recruiting competitive diverse candidates.
Survey Design
The survey was designed to provide feedback on multicultural PR practitioners’ experience in the workplace, assess discrimination issues and the PR industry’s diversity initiatives, and identify strengths and weaknesses of membership in race-neutral professional organizations, such as the Public Relations Society of America (PRSA), compared to racially-based membership groups, such as the Black Public Relations Society (BPRS) or the Hispanic Public Relations Society (HPRS). The survey also sought ideas from multicultural practitioners to help the industry chart a plan of action to improve diversity within the PR industry.
The sample includes members of multicultural PR organizations: National Black Public Relations Society and its New York, Washington, DC, Chicago and Atlanta chapters; Hispanic Marketing Communication Association Miami Chapter; and PRSA’s multicultural communication section members. Recipients were invited to forward the survey to non-member multicultural practitioners. Findings are based on 132 completed surveys, about a 10% response.
The press conference is a major initiative of the Diversity Committee of the Public Relations Society of America- New York Chapter (PRSA-NY). The committee’s co-chairs are Lester Davis, Executive Director of Marketing at CommCore Strategies, Inc and Lilly Loh, Director of Business Development & Marketing at Hill & Knowlton. Complete survey findings and analysis can be obtained at the City College of New York web site: www.ccny.cuny.edu/prsurvey, or www.prsany.org.
Posted by Elena del Valle on June 8, 2005
Median Annual Earnings Over Time (Constant 2002 Dollars)
Source: Bureau of Labor Statistics, 2004; estimates from HispanTelligence(R)
Santa Barbara, CA–(HISPANIC PR WIRE)–June 7, 2005–Hispanic women are a rapidly growing segment of the U.S. population, with especially large representation in younger age groups. By 2050, Hispanics are forecasted to comprise nearly one quarter of U.S. women, according to the HispanTelligence(R) research report “Hispanic Women in Profile 2005” released today by Hispanic Business Inc.
The data-rich report also reveals that native-born Hispanic women have higher educational attainment and average earnings than do foreign-born Hispanics, thereby narrowing the differences between Hispanics and national averages. While only 2.9 percent of Hispanic women have advanced degrees, the ones that do have higher average annual earnings ($58,623) than all women with advanced degrees ($50,756).
“From 1979 to 2002, Hispanic women gained a 10 percent increase in real earnings, increasing median annual earnings from $18,720 to $20,592. The wage gap, the difference in earnings between men and women, is smaller among Hispanics than whites. Hispanic women earn 88 percent of Hispanic men’s earnings, while white women earn only 78 percent of white men’s earnings,” stated the author of the study, Andrea Lehman, HispanTelligence(R) Business Economist.
Another interesting finding described in the report is that the number of firms owned by Hispanic women has increased by 63.9 percent between 1997 and 2004. The number has passed the half million mark with 553,618 Hispanic women-owned businesses in 2004.
What do these key findings mean for the future of Hispanic women? Hispanic women will have an increasing impact on the face of the U.S. economy that cannot be ignored – especially in entrepreneurial and small-business ventures.
The HispanTelligence(R) “Hispanic Women in Profile 2005” report also provides: Demographic data on education, population, and other comparative trends; comparison of native-born and foreign-born Hispanic women; description of Hispanic women by area of origin; labor force participation of Hispanic women with children; breakdown of employment by industry; minority women-owned firms; and concentrations by industry of Hispanic women-owned businesses. Details at Hispanic Business
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Posted by Elena del Valle on June 7, 2005
June 2005 Issue of Hispanic Business Presents the Top 500 Hispanic-Owned Companies
SANTA BARBARA, CA — (MARKET WIRE) — 06/07/2005 Hispanic Business reports that as a whole, the 500 largest Hispanic-owned companies report strong growth in 2004, but a handful of firms account for nearly all the new revenues. While the 500 have cumulative revenues of $30.26 billion, the top 100 companies account for more than three fourths of that total, and the percentage has grown every year since 2000. The rich really are getting richer.
While congratulating the "winners" in this tough economy, Hispanic Business Magazine’s editor and publisher, Jesús Chavarría, says that looking at the list from the bottom up gives cause for concern. "When Hispanic Business started the 500 directory 21 years ago, the idea was to measure growth. Over time, you would expect the whole list to grow — large companies, mid-size companies, and small companies. And it worked that way, until a few years ago," explains Chavarría. "But in the last few years, the largest companies have grown at full gallop while the smallest companies have stagnated."
About Hispanic Business Inc.
Now celebrating a quarter century as an award-winning publishing and information services company, Hispanic Business Inc. is the nation’s leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication, and other products and educational services include: SúperOnda magazine, HireDiversity.com, and Hispanic Business Events including EOY (Entrepreneur of the Year) Awards Gala, Hispanic Business BOE (Board of Economists) U.S. Hispanic Economic Summit, and WOY (Woman of the Year).
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Posted by Elena del Valle on June 6, 2005
According to TNS Media Intelligence, Hispanic ad spending increased from $865 million in the final quarter of 2004 to $915 million for the first quarter of this year (based on the TNS Media Intelligence Stradegy2 multimedia ad expenditure database across all TNSMI measured media), representing a 5.8 percent increase for the first quarter of 2005.
Overall ad spending for the same period only increased 4.4 percent to $33.5 billion. This makes the overall ad spending increase in the first quarter of 2005 the smallest period of growth since the 4.3 rise in quarterly ad spending at the end of 2003 according to TNS Media Intelligence.
Posted by Elena del Valle on June 6, 2005
New titles will be published under the company’s Atria division and will focus on English language adult titles written by Hispanics initially. Topics planned include fiction, non-fiction, Christian and evangelical works, self-help and practical how-to guides. Atria is apparently discussing a ling of books in collaboration with Telemundo.
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Posted by Elena del Valle on June 3, 2005
PlanetaTV.com’s users can now create video playlists, rate and share videos with friends, search and browse a library of thousands of videos all without interrupting their streaming video experience
Coral Gables, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–May 26, 2005–Planeta Networks, aprovider of Hispanic Broadband content, announced today the launch of PlanetaTV 3.0., the newest version of its flagship portal PlanetaTV.com, including an innovative programmable streaming video player that allows users to seamlessly create playlists of their favorite videos, rate videos, share their videos with friends via e-mail as well as browse and search a library of over 3,000 videos available on demand.
The new version of PlanetaTV.com offers innovative ways for marketers to deliver their messages to the fast-growing U.S. Hispanic audience by synchronizing the delivery of pre-roll Broadband Video Ads with other ad units embedded in the video player to maximize exposure and click through rates. Consumers can try out new features at PlanetaTV.com, including: Create video playlists, rate videos, share videos with friends, search and browse a library of thousands of videos
About PlanetaTV.com
PlanetaTV.com is one of the fastest growing portals targetting US Hispanics streaming millions of news and entertainment videos every month, on 20 exclusive video channels including live video and more than 100 radio stations. PlanetaTV offers the latest videos from the hottest Latin artist, interviews, a sneak peak on new movies, behind the scenes, and more from the music, movie and television industries. PlanetaTV gives access to breaking news from Latin Americas local and international providers highlighting the Hispanic market, all in video and in Spanish.
PlanetaTV.com’s content partners include MVS, CNI, Telefe, Clarin, Globovision, MeridianoTV, Union Radio, Europa Press, Associated Press, ECUAVISA, Show Business, Colombian Fashion, and Live365. It has distribution partnerships with Comcast, Road Runner, and Cablevision Systems.
About Planeta Networks, Inc.
From its head office in Coral Gables, FL, Planeta Networks provides managed services for the deployment of Broadband applications and digital media, working with Hispanic content owners and network service providers to deliver robust interactive content products to users. Planeta Networks currently operates more than 30 broadband portals in 10 countries, including PlanetaTV.com, the first Spanish Multimedia site that offers its users the best video and audio content produced by the major content providers in Latin America, USA, and Spain, developed upon the technological platforms Digital Media Platform and Polaris, which allows the creation, distribution and commercialization of multimedia content on the Internet.
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