Monday, March 4, 2024

Garcia Research to Conduct Hispanic Omnibus Study

Posted by Elena del Valle on July 11, 2005

Next wave of the quarterly Omnibus Study, which focuses on Spanish-speaking Hispanics nationwide, to be conducted in August

Garcia Research Associates’ (GRA) Hispanic Omnibus Study provides an opportunity to obtain specific, custom information about the Hispanic consumer without having to invest in a full-blown research study.  Conducted on a quarterly basis, the study provides the opportunity to track information over time, such as brand and advertising awareness, purchase likelihood, perceptions, and slogan recall.  

GRA’s Hispanic Omnibus Study focuses on 500 Spanish-speaking Hispanic adults in over 40 DMAs across the U.S.  The sample is stratified regionally according to Census data and is split evenly between men and women and ages 18-34 and 35-65.  The result is a meaningful, projectable read of Spanish-speaking Hispanics nationwide.

The deadline for participation in the next wave is August 3, 2005.  Details  at 

GRA is 100% Latino owned and operated.  The firm specializes in qualitative, quantitative and copy testing market research for the Latino market.  Their research and consulting guides many of firms to better understand and reach this dynamic population.  Earlier this year, the company won top honors (under $5mm revenues) at the Latin Business Association’s prestigious Sol Awards Gala in Los Angeles, and the San Fernando Valley Business Journal honored the company’s founder, Mr. Carlos Garcia, with their Small Business Entrepreneur Award.