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Thursday, June 5, 2025
Posted by Elena del Valle on August 29, 2005
Hispanic Business, one of the oldest magazines to cover the U.S. Hispanic market from a business perspective, published a note on the Hispanic Marketing & Public Relations book on its websitehttp://www.hispanicbusiness.com/news/newsbyid.asp?id=25097
Posted by Elena del Valle on August 29, 2005
Michael Schwimmer
“Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” said Valdez. “Michael has been a member of the board of directors since the inception of our network in March 2004 and he knows the company well. We look forward to his experience and leadership.”
“I am thrilled to be joining Jeff and his team, who have created one of the most exciting new networks in many years, and I’ve seen just about all of them,” says Schwimmer. “It’s amazing that, as an independent network, Si TV has already created award-winning original programming for an underserved English-speaking Hispanic audience representing more than 50% of all Hispanic households in the country.”
Sí TV is a television network dedicated to bringing entertainment to Hispanic audiences in English. As the U.S. Hispanic population continues to grow exponentially, one of its most coveted segments is the 18-34 demographic described by some as “Generation Si,” who are second and third-generation acculturated Hispanics. Most of them speak little or no Spanish and watch English-language media. At the same time they identify strongly with their Latino heritage and respond positively to Latino-oriented television programming.
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Si TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH). Co-founded and chaired by Jeff Valdez, who was recently named a “Top 10 Player” in Hispanic media by Ad Age Magazine, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino-themed entertainment. For more information visit SiTV online at www.SiTV.com .
Posted by Elena del Valle on August 29, 2005
Latin Heat Online, an online publication led by Bel Hernandez and focused on the entertainment industry, published an article on the Hispanic Marketing & Public Relations book at http://www.latinheat.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 28, 2005
Pre-publication copies of the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) book are available for purchase directly from the publisher. Media mail shipping is complimentary.
Posted by Elena del Valle on August 26, 2005
NCLatino.com, an online source of Latino news in the North Carolina area, published an article on the Hispanic Marketing & Public Relations book at http://www.hispanicprwire.com/print_in.php?id=4664&cha=14
Posted by Elena del Valle on August 26, 2005
La Jungla en la Kalle Hosts
Miami, Florida– Univision Radio Miami launched a new morning show for La Kalle 98.3 FM, La Jungla en La Kalle, which includes the humor and charisma of Miguel “El Flaco” Gonzalez, Jesus Salas and Alberto Sardiñas. The high-energy “wild boys” plan to transform morning radio into “a jungle of original and interactive entertainment that best mirrors South Florida’s vibrant and diverse nature.” WRTO La Kalle 98.3 FM’s music mix primarily features mainstream Reggaeton hits with a blend of top Salsa, Merengue, Bachata and Latin Pop. La Kalle executives hope the program’s combination of rhythms positions the station as innovative and cutting-edge in the marketplace.
More information at www.Univision.com, Uniclave: La Kalle 98.3
Posted by Elena del Valle on August 25, 2005
¡QueOnda!Houston.com published an article on the Hispanic Marketing & Public Relations Book. To see it, follow this link:
Posted by Elena del Valle on August 25, 2005
New Age Media Concepts, NAMC, a news focused website, published a note on the Hispanic Marketing & Public Relations book http://press.namct.com/component/option,com_frontpage/Itemid,1/limit,4/limitstart,1836/
Posted by Elena del Valle on August 25, 2005
Tijuana Sessions Vol.3 Album Cover
The Nortec Collective reached the top of iTunes’ Top Latin Albums chart with their new album Tijuana Sessions, Vol. 3. One day after the release of its sophomore album, Tijuana’s Electronica band topped the iTunes’ Latin albums chart, beating out multi-platinum acts like Shakira, Thalia, and Juanes. The new album Tijuana Sessions, Vol. 3 was released nationally on July 26th.
The Nortec Collective is five artists: Fussible (Pepe Mogt), Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas). These musicians created and perform a style of music called Nortec – a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica and traditional Mexican music. The new album features the first single "Tijuana Makes Me Happy," as well as "Tengo La Voz." Influential Los Angeles public radio station KCRW was the first station in
Nortec Collective members see Tijuana as their home, and as a border metropolis of almost two million people, a major hub of global pop culture on par with Tokyo, New York, LA, and London. Some consider Tijuana as America’s most important switching point, where cultures, cash, languages, styles, laborers, and sounds all migrate into each other, clashing, connecting, merging and marrying. Their Tijuana is Macintosh G5s and bad sewage, digital file swapping, Moby concerts and vaqueros blasting Los Tucanes de Tijuana from their pickup trucks.
The Nortec Collective is not a thing or a genre or a group or a band, but an entire electronic aesthetic. Band members and their fans see it is a convergence of high-tech and low-tech, of North and South, of all things techno with all things norteño, of all the things that are a part of the rural and urban. The sound of the Nortec Collective is “the sound of the First World in the Third and the Third World in the First.” Nortec Collective music has appeared in commercials for Volvo, Dell, Fidelity Mutual, Edwin Jeans (w/Brad Pitt) in Japan, Nissan, and others. The track Almada is featured in EA Games’ FIFA 2005, and an interactive book entitled Paso del Nortec. This is Tijuana dedicated to the Nortec phenomenon that was recently released in the U.S.
Posted by Elena del Valle on August 24, 2005
Hispanic online portal QuePasa.com published an article on the Hispanic Marketing & Public Relations book in its News section http://www.quepasa.com/english/hprwire/news.jsp?pid=4664
