Posted by Elena del Valle on February 21, 2006
Ray Rodriguez, president and chief operating officer, Univision Communications.
New York, New York – Univision Communications Inc (NYSE: UVN), and Nielsen Media Research, agreed to have TeleFutura join the Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the service that provides television ratings for all the major U.S. networks such as ABC, CBS, NBC, FOX and Univision. NTI data for TeleFutura will be available as of February 27, 2006.
“This is another important step towards completing the broadcast picture,” said Ray Rodriguez, president and chief operating officer, Univision Communications. “Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics.”
Prior to joining NTI, both Univision and TeleFutura solely subscribed to Nielsen’s National Hispanic Television Index (NHTI), which measures only Hispanic households. Both will maintain their current subscription to NHTI until September 2007 when Nielsen will report all TV viewing only in NTI.
“We are delighted to have TeleFutura join its sister network Univision as a reported network in our NTI Service” said Sara Erichson, general manager of Nielsen’s National Services. “This is an important time for Spanish-language media and we look forward to expanding our relationship with Univision Communications.”
“We are thrilled that TeleFutura will now be reported in NTI,” says Ceril Shagrin, senior vice president of Corporate Research, Univision Communications. “This is the next big step towards an accurate total network landscape. We will continue to monitor the characteristics of the sample and work with Nielsen to achieve a total representative sample.”
Univision Communications Inc. is a premier Spanish-language media company in the United States. Its operations include Univision Network, one of the most-watched Spanish-language broadcast television network in the U.S. reaching 98 percent of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86 percent of U.S. Hispanic Households; Galavisión, one of the country’s leading Spanish-language cable networks; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, a leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and four stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50 percent interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, a premier Spanish-language Internet destination in the U.S. For more information visit Univision.net, and Univision Online.
Nielsen Media Research is a leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending. For more information, visit NielsenMedia.com.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
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Posted by Elena del Valle on February 20, 2006
Jaime Suchlicki, Ph.D., editor, Cuban Affairs
Photo: University of Miami
A podcast featuring an interview with Jaime Suchlicki, Ph.D., editor of Cuban Affairs, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Dr. Suchlicki discussed the new journal with Elena del Valle, host of the HispanicMPR.com podcast.
Cuban Affairs is a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. It is published by the Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development. He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the
Journal of Interamerican Studies and World Affairs.
He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. To read a related article on this topic click here .
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jaime Suchlicki,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Posted by Elena del Valle on February 17, 2006
Rosalba Verdugo, president and CEO of SGM Records
Photos: SGM Records
SGM Records Record Label & Production Company, LLC appointed Rosalba Verdugo president and chief executive officer. Prior to joining SGM Records, Rosalba Verdugo, a native of Chihuahua, Mexico was director of Contract Services and marketing manager at the Beacon Foundation in Tucson, Arizona. She started with Beacon Group as a program manager in 1993 and began her career as program manager at T.A.D.R.E. in 1988.
“I am privileged to be named president of SGM records. I am certain this will be a successful affiliation. The company has continuously made progress within the industry; I look forward to joining this group of talented people and to experience the remarkable growth” said Verdugo
Verdugo feels her strong marketing background has been key to her successful career. One of her major achievements was significantly increasing contracts with multiple businesses and being responsible for the growth of the company she represented.
Soledad Herrada, SGM Records co-founder
”SGM Records is very fortunate to have Rosalba as a member of its management team; her experience and capabilities are needed to lead the company through its next phase of growth” said Soledad Herrada, SGM Records co-founder.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes the career of Latin Pop singer Diana Mera who is working on her second album with Grammy award winning producer Gustavo Borner. SGM Records is a young enterprise owned and operated by Hispanic women committed to excel “in all areas of the business by working with the most competitive and dynamic professionals in each field.”
Posted by Elena del Valle on February 16, 2006
Heidi Eusebio, vice president, Edelman/Diversity Solutions and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos
The Public Relations Society of America will host two Hispanic market teleseminars based on three chapters of Hispanic Marketing & Public Relations. Entitled “The Changing Face of Public Relations: Latino Media Issues, Including Electronic Publicity and Media Training,” this teleseminar is delivered as a two-part series. The audience may register for one or both parts.
Part one, scheduled to take place March 1, 2006, is a 90-minute interactive teleseminar with Heidi Eusebio, vice president, Edelman/Diversity Solutions; and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos, director Latinos and Media Project and covers the topic “Latino Media: A Cultural Connection.”
Elena del Valle, principal, LNA World Communications and David P. Henry, president TeleNoticias
Part two, scheduled to take place a week later March 8, 2006, is a 90-minute interactive teleseminar with Elena del Valle, principal, LNA World Communications; and David P. Henry, president TeleNoticias, NovoMedia.
Part two covers the topics of “Cultural Understanding: Key to Effective Hispanic Media Training,” and the importance of “Electronic Publicity and Public Relations.”
One registration per site, per teleseminar is required. Registration deadline is 24 hours prior to the call. Each registration entitles the person registered to one telephone connection with as many people as they wish to listen to the teleseminar on their speakerphone.
The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
The cost of registrations is $290 for each teleseminar. Registrations must be in writing by fax to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Registration information is available via Palisades Convention Management at 800-350-0111 or 212-460-9700 and online at PRA.org
Posted by Elena del Valle on February 15, 2006
Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research
Photo: Nielsen Media Research
New York, New York – Azteca America became the fourth fully reported Spanish language broadcast network to be monitored by Nielsen Media Research’s Hispanic Service. Overnight data is available beginning December 26, 2005 to those clients who subscribe to the service. The first monthly report will begin with January 2006 data, and will be delivered to all Nielsen Hispanic Television Services’ (NHTI) clients.
“This agreement continues Nielsen’s commitment to providing Azteca with quality and competitive television data to make more effective business decisions,” said Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research. “The addition of Azteca to our service offers our clients even more extended insight into Spanish-language television.”
Nielsen Media Research’s local and national Hispanic services are the first and only ratings services fully dedicated to monitoring the television viewing habits of the diverse Hispanic community in the U.S. These services enable clients to use Spanish-language television effectively and to evaluate it with a research methodology of the same quality as Nielsen Media Research’s general market services.
Luis J. Echarte, chairman of Azteca America
Photo: Azteca America
“This is one more step in our push to be a major player in the US Hispanic market,” said Luis J. Echarte, chairman of Azteca America.
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. More information on Nielsen is available at Nielsenmedia.com
Azteca America, one of the fastest-growing Hispanic networks in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America
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Posted by Elena del Valle on February 14, 2006
César M. Melgoza, president and and CEO, Geoscape International, Inc.
Geoscape’s newly unveiled 2006 geo-demographic database findings illustrate thousands of powerful facts from across the nation at micro and macro levels of geography. The summary report confirms the continuing growth of Hispanic markets and outlines the areas of greatest interest for marketers. For example, the report indicates that the Hispanic population significantly out-paces Non-Hispanic White population growth in all metropolitan areas; at the same time, in many areas Non-Hispnaic White growth is negative during the period reviewed. The findings also indicate that Charlotte is the leader in percentage gain for Hispanic population growth during the period studied, followed by Atlanta, Nashville and Raleigh.
“Geoscape is the only company that provides deep multicultural data, along with various other types of spending, behavior, media and direct marketing data-through a powerful and friendly interface,” said César M. Melgoza, president and and CEO, Geoscape International, Inc.
The report indicates that Mexican origin Hispanics form the majority of Hispanics in the U.S. followed by Puerto Ricans, Cubans, Dominicans and Salvadorans. The proportion of Mexicans among Hispanics has continued to increase. The mix of Hispanic countries of origin varies considerably among states; Florida and New York especially are home to a majority of Caribbean Hispanics. Regarding language use in 2006 the report says: “The vast majority of Hispanics are Bi-Lingual to some degree; and nearly equal quantities are dependent on either English or Spanish.”
The American Marketscape DataStream: 2006 Series (AMDS) features detailed records on all sectors of the American populace and consumer spending. AMDS is made up of a team of specialized demographers, statistical modelers and database programmers built from the ground, truth upward, households to block groups to metro areas and the nation for optimal accuracy. It is published at eight levels of geographic units, block group, census tract, zip code, county, metro area, DMA, state and nation.
Some of the Hispanic market highlights in the AMDS 2006 Executive Summary Report include:
- Hispanics in 2006 number 44.2 million and are expected to surge to 51.4 million by 2011
- 297 counties, including the largest in the nation, are “majority-minority”
- Major cities in the southeastern U.S., such as Charlotte, Atlanta and Nashville, have seen the most dramatic Hispanic growth
- The vast majority of Hispanics are bilingual, 83 percent nationwide
- Bilingual to English-dependent form 62 percent of the age 5 plus Hispanic population
- Bilingual to Spanish-dependent form 57 percent of the age 5 plus Hispanic population
- AMDS Hispanicity™ Segments show that only 5 percent of Hispanics are fully assimilated to the U.S.
- AMDS Hispanicity™ Segments show that 78.6 percent of Hispanics are either bicultural or unacculturated
- More than one third of Hispanic households earn over $50,000 per year
- Hispanic spending on automobiles and other transportation will reach nearly $70 billion in 2006
- African Americans will spend about $75 billion on homes/shelter in 2006
- Asian households will spend nearly $30 billion on pensions and insurance in 2006
- Asian/Pacific Islanders will surpass 13 million in 2006
- African Americans will number nearly 36 million in 2006
The Executive Summary Report profiles for the nation’s “Top 10 Multicultural DMAs” illustrate the dramatic population shifts from 1990 to 2011. Asians, Blacks & Hispanics accounted for more than 70 percent of population growth and Hispanics accounted for more than 50 percent since 2000. By 2011 the population in the three largest ethnic groups will be more than 107 million and Hispanics will represent nearly half of that population. On July 1, 2006 America will have 113.5 million households. Of this total, nearly 13 million will be Hispanic, nearly 11.5 million African American and nearly 4 million Asian. California remains the largest state and Wyoming the smallest in terms of households. The AMDS 2006 Executive Summary Report is available at Geoscape
Posted by Elena del Valle on February 13, 2006
Juan Ochoa, director of Program Development, MFM Trade Meetings
Photo: MFM Trade Meetings
A podcast featuring an interview with Juan Ochoa, director of Program Development at MFM Trade Meetings, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Juan discusses in detail the upcoming Fourth Annual Innovations in Hispanic Marketing Conference to be held in Miami, March 14-16, 2006 with Elena del Valle, host of the HispanicMPR.com podcast.
Juan has worked in the events sector for more than six years and has been with the MFM Group since March of 2004. He leads the production processes for the events division of MFM Trade Meetings. Juan, who selects speakers and handles speaker relationships, researches and develops business conferences for targeted audience segments and high level corporate executives. He has developed the MFM Hispanic Marketing, Entertainment & Media, and Youth Marketing events.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Juan Ochoa,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast archive.
Posted by Elena del Valle on February 10, 2006
David Drummond, director of marketing, National Gypsum
Photo: National Gypsum
Charlotte, North Carolina – National Gypsum, a leading manufacturer of gypsum wallboard and related products, launched a Spanish version of its award winning website. The website offers Spanish speaking construction professionals information about the company’s products and resources, including Material Safety Data Sheets (MSDS), submittals, guide specifications and product literature.
National Gypsum, its executives say, is the first company in the gypsum industry to offer its users all of its online resources in Spanish. In 1995, National Gypsum was also the first gypsum company to debut a website that introduced its products and resources on the Internet. The company enlisted the help of Enventys Latino Market Solutions, a fully integrated product and business development firm, and Vialogix, developers and designers of National Gypsum’s award-winning website.
“Vialogix helped us extend our original site architecture, which our customers have told us they like using due to its ease of use, to our new Spanish language site. Enventys’ expertise was invaluable in specifically tailoring the content of this site to this important, fast growing customer segment,” said David Drummond, director of Marketing at National Gypsum. “The Hispanic labor force is a very important part of our industry. By providing our website in Spanish we want to be the destination of choice for Hispanic construction workers looking for product information and want them to see National Gypsum as a partner throughout their career.”
The Hispanic portion of the U.S. labor force has increased rapidly over the last decade, particularly in construction, which has a larger share of Hispanic workers than any industry, except agriculture. According to the Pew Hispanic Center, 24 percent of construction workers are Hispanic. The number of Hispanic construction workers quadrupled in the last two decades.
“National Gypsum just made a major step in reaching out to the Hispanic construction professional,” said Alfredo Garza, director of Hispanic Marketing at Enventys. Some estimates already put the number of U.S. Hispanics online at 12.4 million and growing 15 to 20 percent annually, four times faster than in the general population. “I really believe that they will be rewarded with the loyalty of Hispanic customers for taking the lead with this important initiative.”
“National Gypsum has made a conscious effort to listen to customer feedback and deliver a consistent user experience across all its web properties. The Spanish language site caters to an important audience and continues the National Gypsum trend of giving customers the information they need to make intelligent purchasing decisions,” said Rob Norris, president of Vialogix.
National Gypsum is a fully integrated manufacturer and supplier of building products used worldwide. Primary emphasis is on Gold Bond(R) brand gypsum wallboard, ProForm(R) brand interior finishing products, and PermaBase(R) brand cement board, in addition to a new XP family of abuse, impact, mold and moisture resistant products. Based in Charlotte, North Carolina National Gypsum is privately held and operates more than 40 facilities throughout the United States and Canada. The website can be accessed at NationalGypsum.com/espanol or by clicking the link Espanol on the website NationalGypsum.com.
Posted by Elena del Valle on February 9, 2006
A PDF file with the Table of Contents of the Hispanic Marketing & Public Relations book is now available on the book page of HispanicMPR.com. To see the table of contents follow this link to HispanicMPR.com and click on the words “Hispanic Marketing & Public Relations Table of Contents”
Posted by Elena del Valle on February 9, 2006
Steve Gaspar, president, VMH VideoMovieHouse.com Inc.
Photo: VMH VideoMovieHouse.com
Vancouver, British Columbia – VMH VideoMovieHouse.com Inc. (VMH) and Centaurus Media Group & Associates Inc. (CMG) agreed to form a strategic partnership between the two companies and to develop a jointly funded marketing plan to target the North American Hispanic marketplace by introducing VideoMovieHouse.com and its fully owned subsidiary DVDMarketplace.com into the Latino Community. Initially, CMG plans to develop and implement a pilot project focusing its marketing efforts towards the large Hispanic community in the South Florida Region. Once successful, CMG aims to expand its marketing efforts towards other Hispanic markets nationwide; develop distribution channels in the southeast region with hopes of setting up of a distribution facility in Southern Florida; and aid in the development of Hispanic versions of the DVDmarketplace.com and Videomoviehouse.com websites.
“Focusing on the Hispanic market has been an easy decision for our company to make. Hispanic Americans are rapidly becoming the predominant culture in the United States and the bi-lingual Hispanic community is the fastest growing segment of the U.S economy,” said Steve Gaspar, president of VMH VideoMovieHouse.com, Inc. (OTCBB:VMHVF). “Research shows Latinos are generally more aggressive DVD purchasers than the rest of the U.S population. Surveys show that 54 percent of Latinos buying DVDs purchase two or more at a time compared to the general population’s 42 percent. Therefore, it makes good business sense to team up with a media and marketing powerhouse such as CMG to help us to showcase our company to the Latino community and other ethnic communities nationwide.”
Jeronimo Terife, president of Centaurus Media Group & Associates, Inc.
Photo: CMG
“CMG has plans of introducing DVDMarketplace.com and VideoMovieHouse.com into the Hispanic community worldwide. We feel we can penetrate markets previously untapped by VMH and our South Florida marketing initiative will be the first step towards globalizing the DVDMarketplace and VideoMovieHouse.com brands,” said Jeronimo Terife, president of Centaurus Media Group & Associates, Inc. “South Florida is the home of the most diverse Hispanic community in the world. Our prime objective is to facilitate VMH’s market penetration into Latino communities throughout the U.S.A., South America, Central America, Spain, and other regions previously untapped by VMH. The Latino community is the fastest growing segment of the U.S economy and the opportunity for VMH to benefit is enormous. Our job is to turn VMH’s traffic into sales and brand recognition. The Hispanic consumer has proven loyal to the brand.”
VMH VideoMovieHouse.com, (OTCBB: VMHVF) is an online seller and renter of DVDs worldwide operating websites under the DVDMarketplace.com and VideoMovieHouse.com banners. The company intends to concentrate its near term expansion efforts toward the third party e-merchant business, commencing with DVDs and expanding to other media products as opportunities present themselves. VideoMovieHouse.com is planning a national advertising campaign rollout with aims of creating one of the world’s largest interactive DVD Buyer/Seller communities. More information about the company is available at VideoMovieHouse.com
Centaurus Media Group & Associates Inc. is a recent fusion between Centaurus Productions Inc., Image Consulting USA Inc., Global Media Equipment Corp., Lights Up Productions Inc., Terrific Entertainment Inc., WRI Web results., Handle Like Eggs Productions Inc., and Spots Inc., gathering more than 20 years of experience in the various fields of media production. CMG is a media company with worldwide expertise in the fields of audio visual services, corporate events, theatrical performances, concerts, radio and television production as well as video and music production.
CMG produces corporate videos, training videos, Radio advertising and Television commercials, jingles, 3D and 2D animations, interactive CD roms, websites, fashion photography, graphic design, ad designs for stationary products such as news papers, magazines and brochures, as well as production of live radio and Television programs. CMG’s partial list of clients includes Coca-Cola, Burger King, General Motors, AT&T, Johnson & Johnson, Mercedes Benz, Revlon, Billboard Latino Music Awards, Pfizer, NBC, Bank of America, Bayer, Pepsi, Novartis, Sony Music, NFL, Tommy Hilfiger, IBM, Miami Dolphins, Visa, Honda, Latin Grammy Awards, Ameriquest Mortgage, Glaxo Smith Kline, Estee Lauder, Univision, Citigroup, Disney Channel, Kellogg’s, McDonalds, AstraZeneca, FIFA, UBS, A&E Mundo, L Oreal, Audi, Discovery Channel, and The History Channel. For further information about the company is available at CMG
