Posted by Elena del Valle on March 13, 2006
Matias Perel, founder and president, Latinthre3
A podcast featuring an interview with Matias Perel, founder and president, Latinthre3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Matias discusses the Hispanic online market with Elena del Valle, host of the HispanicMPR.com podcast.
Matías Perel founded Latinthre3 in 2000. Since then he has led the company to a leading position among interactive marketing agencies in the U.S. and Latin America. He has a 10-year professional track record in the U.S. and Latin American advertising industries.
A native of Argentina, he has lived and worked in the U.S. for many years gaining knowledge of the Hispanic and Latino communities. Considered an expert by his colleagues in the Internet and the online advertising industry, Matias is invited to participate in seminars and conferences in the region and is frequently interviewed on CNN en Español.
Matias, a past board member of the Miami chapter of the International Advertising Association, serves on the Hispanic Committee of the Internet Advertising Bureau. He is also enrolled in the business graduate program at Harvard Business School.
As president of Latinthre3, Matias is charged with leading the company while working with clients to assist them to gain e-strategic advantage in the U.S. Hispanic and Latin American regions. Some of Latinthre3’s clients include Cisco Latin America, Dell Latin America, Lexicon, Microsoft Latin America, Nextel International, Pepsi Latin America & USH, Reebok, Sony Latin America, Sunbeam Latin America, TACA Airlines, Visa International, and Xerox.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Matias Perel,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2006 section of the podcast archive.
Posted by Elena del Valle on March 6, 2006
Jeffrey Duque, commercial director U.S., Cuatro-Media
A podcast featuring an interview with Jeffrey Duque, commercial director U.S., Cuatro-Media, Inc, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jeffrey discussed Fox Sports en Español magazine with Elena del Valle, host of the HispanicMPR.com podcast.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincide,” said Duque, who is director of sales for the magazine.
Duque has managed Latin America and U.S. content sales for Time Inc.’s Licensing & Syndication Division where he held sales responsibilities for Sports Illustrated, Popular Science, Fortune, and Time. Prior to this post, he was manager of production and editorial operations for Time Inc.’s internationally licensed publications and syndication initiatives. In 2004, Duque was awarded the Time Inc. President’s Award, a special
recognition to individuals who make extraordinary contributions. Duque, of Colombian origin, holds a bachelors degree in health and exercise science from Syracuse University. He completed the New York University and Stanford University publishing courses. Luis Viñuales is editor-in-chief of Fox Sports en Español magazine.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jeffrey Duque,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your MP3 player or iTunes program listed under the “advanced” column. The podcast will remain in the March 2006 section of the podcast.
Posted by Elena del Valle on March 1, 2006
Méjico Máxico album cover
Photos: Nacional Records
Led by Camilo Lara, Mexican Institute of Sound, MIS, released its debut album in February. Prior to the album, MIS had collaborated on remixes for bands and friends like Placebo, Gecko Turner, Babasonicos, and Le Hammond Inferno. Described as emerging from the Mexico City underground, the new release is titled “Méjico Máxico” (Nacional Records).
Mexican Institute of Sound (MIS) is a one man project helmed by music industry tastemaker Camilo Lara. An icon of the city, Lara spends his days working in a box-set office within a city of 25 million souls. When he steps out, he becomes involved with the underground music movement. He produces his electronic music with only the help of his computer, his nurturing imagination, and his extensive collection of vinyl.
Some describe his talent as his ability to carefully select and blend diverse musical references to create surprising results. Camilo Lara has distinguished himself as a musical trendsetter among his friends. His annual Christmas compilation of the year’s best tracks and unreleased MIS tracks has become a sought-after collector’s item in certain circles.
Camilo Lara
“Méjico Máxico” is “a collage featuring snippets of cumbia, cha cha chas, glimpses of Esquivel, poems by Juan Rulfo, electronica, dub and musical references spanning from the 1920’s through the 60’s” meant to reflect Mexican Institute of Sound’s unique impression of life in bustling Mexico City.
To listen to the Mexican Institute of Sound’s recently-released “Mirando a las Muchachas” song, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Mexican Institute of Sound Mirando a las Muchachas,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2006 section of the podcast.
Posted by Elena del Valle on February 20, 2006
Jaime Suchlicki, Ph.D., editor, Cuban Affairs
Photo: University of Miami
A podcast featuring an interview with Jaime Suchlicki, Ph.D., editor of Cuban Affairs, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Dr. Suchlicki discussed the new journal with Elena del Valle, host of the HispanicMPR.com podcast.
Cuban Affairs is a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. It is published by the Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development. He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the
Journal of Interamerican Studies and World Affairs.
He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. To read a related article on this topic click here .
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jaime Suchlicki,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Posted by Elena del Valle on February 13, 2006
Juan Ochoa, director of Program Development, MFM Trade Meetings
Photo: MFM Trade Meetings
A podcast featuring an interview with Juan Ochoa, director of Program Development at MFM Trade Meetings, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Juan discusses in detail the upcoming Fourth Annual Innovations in Hispanic Marketing Conference to be held in Miami, March 14-16, 2006 with Elena del Valle, host of the HispanicMPR.com podcast.
Juan has worked in the events sector for more than six years and has been with the MFM Group since March of 2004. He leads the production processes for the events division of MFM Trade Meetings. Juan, who selects speakers and handles speaker relationships, researches and develops business conferences for targeted audience segments and high level corporate executives. He has developed the MFM Hispanic Marketing, Entertainment & Media, and Youth Marketing events.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Juan Ochoa,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast archive.
Posted by Elena del Valle on February 2, 2006
Alex Carvallo, U.S. Hispanic media manager, Consumer Marketing, Intel Americas
A podcast featuring an interview with Alex (Alejandra) Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Alex shares information on Intel plans for this year and U.S. Hispanic consumers technology preferences with Elena del Valle, host of the HispanicMPR.com podcast.
Alex is responsible for driving Intel’s marketing efforts with the largest U.S. ethnic minority and fastest growing consumer segment since WWII. Alex has held several marketing positions since joining Intel in 2005. She has more than 10 years of hi-tech sales and marketing experience with Latino audiences. Previously, she worked for Stratex Networks, where she helped launch and market new network microwave radios through integrated campaign and sales programs. She has worked in South America and the U.S. for Netro, Stanford Telecom, Wytec and TVG Cellular (Bell Canada). For more information visit Intel and for information in Spanish visit Intel español.
To listen to the podcast visit the website at www.HispanicMPR.com and scroll down until you see the “Podcast” on the right hand side, then select “HMPR Alex Carvallo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Please take a moment to let us know how you like our new interview format and what you would like to hear in future podcasts by posting your comments here. Thank you!
Posted by Elena del Valle on January 30, 2006
A podcast with the weekly news summary for January 23, 2006 is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. To listen to the podcast visit the website at www.HispanicMPR.com and scroll down until you see the "Podcast" on the right hand side, select "HMPR Jan 23, 2006," then hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the January 2006 section of the podcast.
Please take a moment to let us know how you like our podcasts and what you would like to hear in future podcasts by posting your comments here. You can also follow the instructions on the podcast to send story ideas, photos, propose topics and guests for future podcasts. If you would like to be interviewed or have a topic to propose, make sure to include an email address and a phone number where we can reach you. Thank you!
