Posted by Elena del Valle on June 12, 2009
Article and photo by Fredwill Hernandez
Steve Stoute, founder, Translation, LLC with Bill Werde, editorial editor, Billboard
On June 4 and 5, 2009 Billboard and Adweek partnered to host the first conference catered to music and advertising. The two day Music and Advertising Conference held at the W hotel in New York brought together industry insiders of the music and advertising world which focused on the importance of music incorporated in commercials and advertising campaigns. Thirty-one sponsors like Studio Media Group, H & M, and Sonicbids, along with the panelists and 400 people attendees heard presentations about making the connection between music brands and bands.
Conference highlights included a question and answer session with Bill Werde, editorial editor, Billboard and Steve Stoute, founder and chief creative officer, Translation LLC. Stoute was responsible for doing Chris Brown’s Wrigley gum deal stated that client Brown may still have a shot, in reference to his client’s run in with the law. He announced Translation recently signed Lady Gaga and plans to treat her as a brand.
Another conference highlight was a sit down with Pharrel Williams, the Neptunes, producer and front man who recently partnered with Cornerstone to create a new agency. He spoke about how Teddy Riley, producer and front man for R&B group Guy gave him his first brake. Williams elaborated on how his deal and ad campaign for Converse shoes came about.
As record sales have declined music record companies and artists have looked at other ways to offset costs and new ways to make revenues. According to panelist David Keefer, global director, Media and Entertainment, Siegel and Gale simplified branding as “what you think, feel, and visual experience you get, or as what you hear, taste and touch.”
The conference emphasized the importance of music and branding, and how many acts have benefited and piggy backed off of branding opportunities. One such act was Australian duo The Veronicas who spoke on how they contributed music and how their music took off after they helped Bayer brand Yaz, a birth control pill.
Fredwill Hernandez, president, Spanglish Entertainment LLC, is a musician and aspiring journalism student who expects to attend California State University Dominguez Hills in Los Angeles, California.
Posted by Elena del Valle on June 4, 2009
Information provided by our Event Partner
What Teens Want 2009
Marketing to Super-Communicators
June 24 – 25, 2009
The Time & Life Building – New York, NY
Don’t miss What Teens Want 2009 – the 11th installment of What Teens Want – in New York on June 24-25, 2009! You’ll gain exclusive Nielsen research and trusted expertise to help you work out how your brand can play better with teen consumers and technology. Our all-star speaker line-up will help you predict the future of teen trends on everything from mobile networking to fashion to music distribution.
For the complete agenda or to register please visit: www.whatteenswant.com
HispanicMPR members Save $400 off Full Registration Price. Valid for all new registrations only. Enter Promo Code: HMPR599
Posted by Elena del Valle on May 19, 2009
Information provided by our Event Partner
Latin Alternative Music Conference - LAMC 2009
Latin Alternative Music Conference [LAMC] – 10th Anniversary – July 7 – 11, 2009
With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 7th – 11th, 2009. Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the highly-anticipated 10th Annual LAMC is a “must play” event for developing and established acts alike. Given the troubling economic times, the LAMC and Jack Daniel’s have joined together to make registration cost only $99 for all attendees this year. Early bird hotel special of $209 ends on June 1st – visit www.latinalternative.com
“We are very excited to be celebrating and sponsoring this year’s 10th anniversary of the Latin Alternative Music Conference,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA. “The LAMC represents a great opportunity for Jack Daniel’s to honor, connect and celebrate with thousands of friends in and outside of the music industry, who value and respect the fraternity, authenticity and independence that Latin alternative music has to offer everyone.”
Among the events planned for LAMC 2009 are free concerts at Central Park SummerStage and Celebrate Brooklyn Festival at the Prospect Park Bandshell, as well as numerous industry panels, showcases and film screenings for LAMC registrants.
Posted by Elena del Valle on May 14, 2009
Article and photo by Fredwill Hernandez
President, Spanglish Entertainment LLC
Graciela Beltran performing at 2009 Fiesta Broadway
Companies all desire and seek, one on one interaction between their brand, and the Latino consumer. This year 100 companies like AT&T and State Farm Insurance sponsored the 20th Fiesta Broadway held April 26,2009 in downtown Los Angeles. More than 500,000 Fiesta-goers attended the event, a 10 percent increase, according to All Access Entertainment, the festival producers.
Some believe Fiesta Broadway, a free event, is one of the nation’s largest, family friendly events. Fiesta Broadway, designed to celebrate Cinco de Mayo, offered attendees music, food, and entertainment in a 36 square block area of downtown Los Angeles in honor of this important date in 1862.
El Chapo de Sinaloa at 2009 Fiesta Broadway
Since its debut in 1990, anticipation is set on this yearly event in celebration and remembrance of Mexican General Ignacio Zaragoza who defeated the French Army on May 5, 1862 in the Battle of Puebla. This Mexican victory was a surprise for the French Army was said to be much larger and better equipped than the Mexican army. Cinco de Mayo is a popular date for people of Mexican descent to recognize the bravery of those who fight against oppression.
Fiesta Broadway featured Latin music and entertainment on multiple concert stages and offered branding and sponsorship opportunities for companies targeting the large and growing Latino population of Los Angeles. This year’s highlights included performances by Mexican Regional acts Graciela Beltran, Rogelio Martinez, and El Chapo de Sinaloa who was given the key to the city and also acted as the Fiesta’s grand marshal.
Concluding the Fiesta Broadway 20th anniversary week of activities was the 7th annual Charity Golf Tournament held May 4, 2009, benefitting four non-profit organizations, National Institute of Transplantation, Los Angeles Children’s Museum, Camp Ronald McDonald, and Para los Niños (For the Kids).
Fredwill Hernandez is a musician and aspiring journalism student who expects to attend California State University Dominguez Hills in Los Angeles, California.
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Posted by Elena del Valle on April 29, 2009
Article and photo by Fredwill Hernandez
President, Spanglish Entertainment LLC
Interviewer Leila Cobo and Don Omar at this year
The 20th Annual Billboard Latin Conference and Awards and Voz Latina Conference for song writers, artists, agents, artist managers, promoters, music publishers, marketers, and others targeting Latinos took place April 21-23, 2009 at the Eden Roc Beach Resort and Spa in Miami Beach. Approximately 1,000 people attended the panels, celebrity Q & A (questions and answer sessions), music showcases such as the 7th Annual Billboard Bash, and the 2009 Billboard Latin Music Awards broadcast live from Bank United Center in Miami.
The music industry highpoint of this year’s conference was a full question and answer session with Puerto Rican William Omar Ladron, known to fans as Don Omar, who gave attendees a first look at the video of the first single “Virtual Diva” from his new studio album, Idon. He talked about new ways of reaching his fans, new business models that are being put to the test and content he plans to make available to fans who buy one of his CD’s.
One of the bonuses his fans will receive will be a new song featuring Daddy Yankee, a fellow reggaeton performer he used to have a long standing feud with. Don Omar spoke about his acting debut role in the new Fast & Furious movie and his plans to retire in five years and run his music record label, Orfanato Music Group. During the Billboard Awards, Daddy Yankee received the Spirit Of Hope Award for his Corazon Guerrero Foundation ( Warrior Heart Foundation) whose mission is to help troubled and under served youth.
The three-day event ended with Voz Latina, a day long conference that catered to marketers and companies aiming to reach Hispanic consumers. The highlight of the Voz Latina event was a presentation by Jacqueline Hernandez, chief operating officer of Telemundo Communications Group and the day’s keynote speaker. She spoke on the best way for companies to tap into what she called “crucial Hispanic market” by using integrated advertising solutions, innovative models and success stories to help marketers and advertisers achieve their financial goals. Other panels and topics covered Spanish- Language content online, Interactive strategies to reach your target audience, Who wears the pants: The influential consumer, Tecate Case Study: growing in English by speaking in Spanish, and How to market in a recession.
This year’s sponsors included State Farm, Verizon Wireless, Burger King, Coca-Cola, Georgio Vodka, CMN (Cardenas Marketing Network), Recording Industry Association of America(RIAA), MTVtres, MySpace Latino, American Society of Composers, Authors & Publishers(ASCAP), Bustelo Coffee, Gibson guitars, and Locman.
Fredwill Hernandez is a musician and aspiring journalism student who expects to attend California State University Dominguez Hills in Los Angeles, California.
Posted by Elena del Valle on April 9, 2009
Information provided by our Event Partner
I
Hispanic Retail 360
Hispanic Retail 360 is the retail industry’s premier event for retailers in all channels and marketers looking to grow their business with the Latino consumer market in the U.S.
This Year’s Event to Feature:
* Debut of Nielsen national research on Hispanics and the Economy Today. Experts from the Nielsen Company will review how Hispanics are faring in these difficult times.
* A special retailer panel, moderated by strategic analyst Art Turock, will explore innovation in addressing Hispanic shoppers through “how-to” stories and advanced insights from prominent retailers who are leaders in marketing and serving Latino shoppers.
To view the complete agenda and get additional information go to: www.hispanicretail360.com
HispanicMPR subscribers discount: $599/retailers, $899/non-retailers (does not expire)
The promo code to register is: HISMPR
For questions on registration contact Brittany Davies at 646-654-5883 or at brittany.davies@nielsen.com
Posted by Elena del Valle on March 12, 2009
Information provided by our Event Partner
6th Annual Multicultural Marketing Summit
Discover New Growth Opportunities within the Multicultural Markets
The 6th Annual Multicultural Marketing Summit will showcase solutions from Fortune 1000 companies that are successfully targeting multicultural audiences. The Summit is hosted by Geoscape and will take place October 28-30, 2009 at the Mandarin Oriental Hotel in Miami, Florida.
The Summit is a standout, five-star event, highly rated by participants for the quality of its agenda and speakers. The sophisticated ambiance of the Mandarin Oriental hotel creates an elegant atmosphere where senior executives can network and learn from peers about the latest in market intelligence, case studies and best practices across numerous industries. Firms will provide examples on how repositioning their companies within multicultural markets contributed significantly to increased revenue and profits. Presenters and attendees from past years include executives from leading companies such as MassMutual, Toyota Financial Services, Johnson & Johnson, Univision, H&R Block, Fox Home Entertainment and much more.
A favorite feature of the Summit is the live musical entertainment each night. Last year, attendees were treated to a special performance by The Island Def Jam Music Group’s break out artist, Karina Pasian.
Indulge in the five-diamond Mandarin Oriental hotel while networking with business executives from around the country. This truly remarkable event will provide you with unparalleled insight to help your company succeed within the multicultural markets.
Lodging:
Register before June 1st and stay at the Mandarin Oriental hotel for only $99/night. But hurry…rooms fill up quickly!
For More Information and to register:
Please visit www.multiculturalmarketingsummit.com or call 888-309-2005.
*Register today by calling 888-309-2005 and SAVE $50 on registration. Redemption Code: HispanicMPR2009*
Posted by Elena del Valle on February 27, 2009
Information provided by our Event Partner
Voz Latina
The Latin Download: Innovations & Trends
April 23, 2009
Eden Roc Hotel – Miami Beach, FL
With the digital revolution changing the way content is developed and distributed across digital media platforms to reach 46 million Hispanic consumers, are you capitalizing on the most effective methods? Understanding the value and importance of Hispanic consumers today creates a fascinating opportunity to increase your market share and learn the best way to reach this extremely influential segment!
Don’t miss this opportunity to gain insight on how to reach the 46 million strong Hispanic population that has $900 billion in annual purchasing power.
For more information or to register, go to www.marketingtohispanics.com
HMPR Readers Save $350 off Full Price on all new registrations!
Use Promo Code: HMPR449
Posted by Elena del Valle on February 10, 2009
Information provided by our Event Partner
March 31 * Las Vegas Convention Center
Where the Wireless, Entertainment and Advertising Industries Connect!
Mobile Entertainment Live! is the nexus of three industries on a collision course to dramatically change the future of the media market – the wireless industry, the entertainment industry and the advertising industry.
Guided by Billboard’s editorial team, this one-day conference – the official mobile entertainment event of CTIA – will bring together the leading thinkers in each field to discover how all three can work together to create the content that people want to see, at the right price, and in the right way!
Register today for only $449. That’s a $50 savings!
Use promo code to register: PAPROM • Offer ends February 25
http://www.billboardevents.com/billboardevents/melivespring/registration/index.jsp
Posted by Elena del Valle on February 6, 2009
Information provided by our Event Partner
April 19-23, 2009 * Eden Roc, A Renaissance Beach Resort & Spa * Miami Beach, Florida
Bringing together over 1,000 powerful music executives, artists, composers, sponsors and press, it features four full days of programming, showcases, educational sessions, parties and networking events. Week highlights include the Billboard Bash, a pre-awards extravaganza featuring live performances by top acts, and the annual Star Q&A, an intimate one-one interview conducted by Billboard’s executive director of Latin content, Leila Cobo.
The week is capped off by the longest running, most prestigious awards show in the music industry, The Billboard Latin Music Awards, which honors the biggest and brightest stars in the industry. From the dazzling red carpet to stunning performances by the NO. 1 artists on the charts, this is “the” Latin music award show that truly reflects the best in the marketplace.
The Billboard Latin Music Conference & Awards is part of Billboard’s long-standing editorial commitment to Latin music coverage. Billboard magazine publishes weekly charts and a expanded weekly Latin music section as well as special stand sections 4 times a year which provides even more in-depth coverage.
Register today for only $549. That’s a $150 savings!
www.billboardlatinconference.com
