Posted by Elena del Valle on November 14, 2007
Joseph Uva from Univision and Laurel Wentz from Advertising Age
This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida. About 330 attendees were at last year’s conference, described as more African American than this year’s event by past attendees of both.
The conference was programmed by 100 corporate and client-side marketer members of the ANA Multicultural Marketing Committee. This year’s conference program chair was Gilbert Dávila, vice president, Multicultural Marketing, The Walt Disney Company and chair, ANA Multicultural Marketing Committee.
Joseph Uva, chief executive officer, Univision participated in a question and answer session moderated by Laurel Wentz, international and multicultural editor, Advertising Age. In addition to Uva, Alvaro Serrano, senior marketing manager, Goya Foods; and Luis Altuve, director, U.S. Multicultural Consumer Marketing, Wm. Wrigley Jr. Company discussed Latino market programs and issues.
Alvaro Serrano, senior marketing manager, Goya Foods
Other presenters listed in the 2007 program include William Lamar, Jr., chief marketing officer, McDonald’s USA; Michael Wheeler, president, OEStrategies Inc.; Esther Franklin, executive vice president and director, Cultural Identities, SMG Multicultural, Starcom MediaVest Group; and Nat Irvin, II, strickler executive in residence and professor of management, University of Louisville.
The panel participants were: Tamara Barber, data analyst, Forrester Research, Inc.; Kay Madati, vice president of Marketing, Community Connect, Inc.; Isaac Mizrahi, director, Multicultural Marketing, Sprint Nextel Corporation; Christopher K. Law, vice president, Asian Initiatives, UnitedHealthcare; Karen Lithgow, vice president and general manager, Western Union; Steven White, senior marketing manager, Allstate Insurance Company; Jeff McFarland, director, Multicultural Marketing Center of Excellence, Verizon Communications; Nita Song, president and chief operating officer, IW Group, Inc.; Najoh Tita-Reid, associate marketing director, Multicultural Marketing, The Procter & Gamble Company; and Isabel Valdés, principal, Isabel Valdés Consulting.
ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising. The ANA Mission is “to provide indispensable leadership that drives marketing excellence and champions, promotes and defends the interests of the marketing community.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies”
Posted by Elena del Valle on November 8, 2007
January 28 – 30, 2008
Hyatt Harborside, Boston, MA
Don’t Miss – Kid Power Food & Beverage 2008
Creating Winning Campaigns for Moms that Excite Kids in Today’s Modern Health Age
January 28 – 30, 2008 · Hyatt Harborside, Boston, MA
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In-Depth Presentations, Case Studies, Perspectives & Conversations On:
Marketing in the 21st Century: It’s a Family Affair
Kim Lloyd
Senior Director Global Marketing
McDonald’s Corporation
Cathy Nemeth
Vice President Global Marketing
McDonald’s Corporation
Kids Powered by Healthy Foods: Reaching Kids with a Constructive Message and Restoring Your Brand’s Positive Identity
Sunil Pande
Senior Manager of Strategy and Brand Management
Tyson Foods, Inc.
Barbara Jirka, PhD, SNS
Channel Marketing Manager
Tyson Foods, Inc.
The Impact of Changing Government Guidelines on Marketing Foods in Schools
Chris Testa
CEO
Wild Waters
Lynn Burke
School Business Manager
Campbell Soup Company
Connecting With the C.E.O. (Chief Executive of Offspring) Mom: Providing Relevant Meal Solutions That Speak to Mom’s Heart, Mind & Stomach Through kid-targeted community programs and involvement
Judy Cantrell
Senior Vice President and Chief Brand Officer
Boston Market
Kids Fuel Up & Power On With Healthy Bodies and Minds
Heather Pastir
Brand Manager of Kids and Family
Subway Franchisee Advertising Fund Trust (SFAFT)
Register Now and Save!
This is the only Kid’s marketing event that focuses on effective marketing strategies within the Food & Beverage industry. Hear over 15 unique sessions and 3 workshops that answer your marketing questions.
Discounts are available for teams registering at the same time, For complete session descriptions, speaker bios and convenient online registration, please visit: www.IQPC.com/us/kpowf&b or contact:
Chris Brown
Marketing Manager
Kid Power Exchange
Email: chris.brown@iqpc.com
Posted by Elena del Valle on November 7, 2007
Karyme Lozano, Valentino Lanus, Elizabeth Alvarez, and Carlos de la Mota, some of the 2007 Fama Magazine awards winners
Photo: Fama Magazine
Miami based Fama Magazine recognized 17 Latino artists during this year’s Fama Awards. The honorees were selected by the magazine’s readers and had to be present to win. More than 700 party goers and 100 celebrities attended this year’s Fama Awards in South Beach, Florida. The Fama Awards are designed to “rescue the value and the idea of awarding in general, to honor achievement.”
“All the awards in the U.S. Hispanic market are for music and usually only for one network; Univision will not mention the Billboards Awards and Telemundo will do the same with Premio lo Nuestro. The award like Premios TVNovela is only for the novelas in Televisa,” said Al Vazquez, owner, Fama Magazine.
Each Fama Award is cast in bronze and weighs six pounds
The most representative of TV’s continuing drama presentations, music, cinema and entertainment, according to Fama Magazine readers were: Cachao, Golden Lifetime Achievement; Christian Meier, Best Actor, TV Drama; Elizabeth Alvarez. The Best Actress, TV Drama; Elluz Peraza, “Toda una vida” Fama Award; Héctor Suárez, “Toda una vida” Fama Award; Karyme Lozano, The Best Actress TV Drama; Mauricio Zeilic, Outstanding Communicator Fama Award; María Elena Salinas, TV Journalist of the year Fama Award; Miguel Varoni, Best Actor Cinema Fama Award; Natalia Streignard, Best Actress International TV Drama Fama Award.
Also recognized were Osvaldo Rios, Best Actor Fama Award; Sergio Sendel, Best Actor in the role of a villain Fama Award; Fama Recognition for Alfonso de Anda Best Presentor Special Events for TV; Fama Recognition for Arap Bethke for Best young actor; Fama Recognition for Candela Ferro, Best Presenter TV; Fama Recognition for Carlos de la Mota; Fama Recognition for Felipe Viel; and Fama Recognition for Marger.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Previous Fama Awards recipients include Celia Cruz, Don Francisco, La India, José José, Kate del Castillo, Guy Eckerd, Vico C, Adamaris López, Ariel López Padilla, Marlene Favela, Walter Mercado, Itatí Cantoral, Gabriela Spanic, Mario Cimarro, and Charytín Goyco.Fama Magazine was first published in 1997 under the title Osmus.
In 1991, the magazine was restructured and renamed to Fama (Spanish for fame). About 70 percent of the magazine’s readers are women with a median age of 34. According to a company spokesperson, Fama Magazine has a national verified circulation of 150,000 with half sold to subscribers and the remainder sold at newsstands. The online edition has two million page hits per months.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on October 19, 2007
December 3-7, 2007
Chicago, IL
Returning to Chicago in December is Search Engine Strategies (SES) Chicago 2007, which features a lineup of sessions and new content, including a keynote address by Seth Godin. The event, set for the Chicago Hilton on December 3-7, 2007, will draw delegates from around the world looking to stay ahead of the curve in all areas of the search industry.
This year’s event will explore social media, search privacy and click fraud. Marketers will have a firsthand opportunity to learn from noted search industry experts. Seasoned practitioners and search newcomers alike will benefit from four and a half action-packed days of search. Attendees will have access to practical, real-world techniques and knowledge to tackle: how to drive free “organic” traffic and build a site that pleases search engines and visitors, and how to efficiently purchase lists guaranteed to rank your company at the top of search engine results.
SES Conference and Expo
Posted by Elena del Valle on August 19, 2007
Customer Loyalty Summit
Create a Great Customer Experience that Drives Profitability
November 12-15, 2007
The Westin Colonnade, Coral Gables, FL
IQPC is pleased to introduce our Customer Loyalty Summit, designed to explore best strategies for developing and maintaining customer loyalty. Find out how to prevent your brand from becoming a commodity and how to keep your customers. We will take a big picture, strategic look at the topic by demonstrating how it is the key to competitive advantage and impacts the bottom line. A small increase in customer loyalty can have a huge impact on bottom line revenue. Attendees will find out what’s new, what’s proven, and what works in:
• Marketing communications
• Measurement and analysis
• Customer education and response
• Technology, self service and service enabling
• Human Resources and motivation
• Fostering a customer focused culture.
For more information on our conference content, please visit www.iqpc.com/us/customerloyalty or call 1-800-882-8684
Posted by Elena del Valle on August 14, 2007
14th Annual Ethnic & Multicultural Marketing Omnibus
September – November 2007
November 1 -2, 2007
Chicago, IL
Join a star team of Fortune 1000 clients and trail-blazers in multicultural marketing on the most successful ways of engaging the still growing and booming Multicultural Economy in the United States. One fifth of the nearly $10 Trillion in total U.S. buying power will come from the diverse multicultural segments. Learn how your brands can get a lion’s share of this robust market opportunity at a time when the general market’s buying power has considerably slowed down.
www.almevents.com/m1007
Posted by Elena del Valle on August 13, 2007
Geoscape Multicultural Market Intelligence Summit 2007
October 26-27, 2007
Miami, Florida
Geoscape Multicultural Market Intelligence Summit 2007
Posted by Elena del Valle on August 12, 2007
PRSA 2007 International Conference
October 20 – 23, 2007
Philadelphia, PA
Life, liberty and the pursuit of exceptional public relations
It’s the public relations event of the year. Learn new strategies and tactics — including ways to capitalize on new media and technologies — from more than 200 experts while sharing insights with thousands of your industry peers October 20-23 at the PRSA 2007 International Conference, PR Evolution: Innovation. Collaboration. Influence.
Join us in Philadelphia for keynotes with acclaimed actress and humanitarian activist Mia Farrow, leading political strategist Donna Brazile, “Meet the Press” moderator Tim Russert and others.
Session Highlights
Insights into Effective Multicultural Marketing Campaigns * Understanding and Influencing the New Influencers * The New Landscape: The Evolution of Hispanic Media & Measurement * Campaigning on YouTube and in Second Life * Leveraging Multicultural Communities in a Public Relations Campaign * Communications that Connect: Innovative Uses of Technology to Reach a Global Internal Audience * Video Blogging to Build Brand Reputation * Cross Border Communications: Practicing Public Relations in a North American Marketplace * Think the Press Release is Dead? Think Again *Strange Bedfellows: How Environment and Development Issues Bring Companies, Activists, Communities and Other Interests Together and more!
Why wait? Register today and save $200! Register online at www.prsa.org/conf2007
Posted by Elena del Valle on August 11, 2007
Hispanic Digital and Print Media Conference
October 11, 2007
New York, New York
http://www.latinvision.com/portada/
Posted by Elena del Valle on July 31, 2007
12th U.S. Hispanic Marketing
September 24 – 27, 2007
San Diego, California
Are you communicating in one voice and two languages? Are you localizing content? Is your brands strategy connecting with consumers? If you answered no to any of those questions the 12th Annual US Hispanic Marketing Conference is your answer. With the continuous rise of the U.S. Hispanic population and the significant increase in the number of prosperous Hispanic households, there is a plentiful opportunities for you to explore new avenues and this conference will help you get the answers you need to make your explorations and business successful. Join us in San Diego, September 24-26 to get fresh perspectives, and learn from Industry ground breakers.
http://www.site-members.com/hispanic/benefit_fullpage.html
