Posted by Elena del Valle on January 29, 2014
By Ivette M. Achong
Vice president
Connect360 MultiMedia
Ivette M. Achong, vice president, Connect360 MultiMedia
Photo: Connect360 MultiMedia
It’s no secret that the U.S. Hispanic community has become one of the most powerful marketing segments in the country, both in terms of population size and purchasing power. According to the U.S. Census Bureau, the country’s Hispanic population grew to 53 million as of July 1, 2012, making people of Hispanic origin the nation’s largest ethnic or racial minority. As of 2060, the Census Bureau is projecting that the U.S. Hispanic population will rise to 128.8 million, constituting 31 percent of the nation’s population by that date. Marketing research also indicates that Hispanic purchasing power currently stands at $1 trillion with continued growth in the years ahead.
Click to read the entire article The Path to a Successful Hispanic PR Campaign
Posted by Elena del Valle on January 22, 2014
By Chris McGinnis, business travel expert
Amy Graff, family travel expert
Best Western
Amy Graff, family travel expert, Best Western
Chris McGinnis, business travel expert, Best Western
Photos: Allison+Partners
2013 has come and gone but travel remains strong as airlines and hotels are finally seeing a solid and consistent turnaround in the number of bookings. It’s no surprise that in 2014, we can expect a continuous flow as it’s expected to be the busiest travel season yet, following the recession.
As cold weather settles in for the winter, and the stress of the holidays begins to take its toll, travelers are looking ahead to 2014 and are already planning their next vacation. Graff offers her top picks for 2014 travel destinations and her predictions for family and leisure travel in 2014.
Click to read the entire Travel in the New Year 2014 Predictions
Posted by Elena del Valle on January 16, 2014
Great Journeys Begin at EKU: come here and go anywhere.
About the University:
Eastern Kentucky University (EKU) is a regional, coeducational, public institution of higher education offering general and liberal arts programs, pre-professional and professional training in various fields at both the undergraduate and graduate levels. Located in Richmond, Madison Click to read the entire ad Vice President for Marketing and Communications
Posted by Elena del Valle on January 13, 2014
Deborah Koons Garcia, director, Symphony of the Soil
Photo: Lily Films
A podcast interview with Deborah Koons Garcia, director, Symphony of the Soil (see With video Documentary highlights importance of healthy soil) is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses her film with Elena del Valle, host of the HispanicMPR.com podcast.
At Lily Films, her Mill Valley, California production company, Deborah has made fiction, educational and documentary films. For the last fifteen years, she has focused primarily on films about soil, agriculture and the food system.
Her film, The Future of Food, premiered at Film Forum in New York City. It continues to play widely around the world in theaters and at film, food and farming festivals and conferences and at thousands of community-organized screenings. She has personally taken her film to innovative venues such as Google headquarters, Burning Man arts festival in the desert of Nevada, and shown it to inmates in the gardening program at San Quentin prison.
Symphony of the Soil premiered at the Smithsonian in the spring of 2012 and has been playing at film festivals, conferences, theaters and community screening all around the world since then. In October 2013, The New York Times gave the film a very positive Critic’s Choice review.
She was recently awarded the John de Graaf Environmental Filmmaking Award at the Wild and Scenic Film Festival for her body of films on soil, agriculture and sustainability.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Deborah Koons Garcia” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2014 section of the podcast archive.
Posted by Elena del Valle on January 8, 2014
Adversaries into Allies
Photos: Bob Burg
Bob Burg believes that being successful in life and in business is the result of having technical and people skills. Ninety percent of the success comes from people skills and only ten percent from technical skills, according to him. He says that there are many highly talented people in the world who only achieve average results because they lack good people skills.
In Adversaries into Allies: Win People Over Without Manipulation or Coercion (Portfolio, $26.95), published in 2013, Burg explores the path to influence by converting adversaries into partners. It’s his opinion that persuasion need not be about winners and losers. He proposes an approach that results in mutual benefit rather than one that leaves the other person feeling taken advantage of which in turn might produce resistance and a negative attitude.
The 250-page hardcover book is divided into 76 chapters and six main sections: The Five Principles of Ultimate Influence, Control Your Own Emotions, Understand the Clash of Belief Systems, Acknowledge Their Ego, Set the Proper Frame, Communicate with Tact and Empathy, and The Character of Ultimate Influencers.
Bob Burg, author, Adversaries into Allies
He defines Ultimate Influence as the ability to get the results you want from others while making them feel genuinely good about themselves, the process, and about you. One of the ways to do that, he says, is for people to control their own emotions. Such control allows them to help their adversaries be open to the ideas they propose. He stresses that to avoid confusion it’s important to understand that we all follow an unconscious set of beliefs based on experiences and ideas which vary from one person to another.
Helping people feel good about themselves helps the influencer make an ally, according to Burg. Approaching a conflict from a position of benevolence, resolution, and helpfulness increases the likelihood that an adversary will follow the influercer’s lead; and communicating with tact and empathy at the right time can go a long way to win someone over, he says.
Burg is coauthor of The Go-Giver, Go Givers Sell More, and It’s Not About You, and the author of Endless Referrals. According to promotional materials, The Go-Giver was a BusinessWeek and The Wall Street Journal bestseller and has been translated into twenty languages. Together, his books have sold more than a million copies. A speaker, Burg presents to corporations and associations internationally, including Fortune 500 companies, franchises and direct sales organizations.
Click to buy Adversaries into Allies
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Filed Under: Books
Posted by Elena del Valle on January 1, 2014
Wishing you a New Year filled with health, joy and prosperity.
