Posted by Elena del Valle on May 7, 2012
Mural Consulting is currently seeking a Bilingual Marketing Manager (English and Spanish) to help a global communications partner deliver a new portfolio of services to SMB customers in markets including Mexico, Argentina, Brazil, and Colombia.
This is an exciting opportunity for the right candidate to travel to and gain experience within growth markets, while working as part of an executive team to build next generation marketing campaigns.
Click to read the entire Bilingual Marketing Manager ad
Posted by Elena del Valle on May 7, 2012
Lorie Loe, CEO, Eccolo Media
Photo: Eccolo Media
A podcast interview with Lorie Loe, CEO, Eccolo Media is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Lorie discusses why content marketing is changing the CMO mandate: five things your team must do differently in 2012 with Elena del Valle, host of the HispanicMPR.com podcast.
Lori has more than 20 years of experience in marketing communications, developing and executing content strategy for technology clients. At Eccolo Media, Lorie primarily consults on comprehensive content strategies and provides a broad range of account management services. Her client work includes planning for content-intensive marketing communications programs, including lead generation and nurture campaigns, thought-leadership programs, and new market launches.
Over the course of her career, Lorie has developed and applied best practices, striving to offer her clients clear advantage through the development of more effective collateral assets.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lorie Loe” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2012 section of the podcast archive.
Posted by Elena del Valle on May 4, 2012
The American Marketplace book cover
Television is the source of news for almost half of Americans, 22 percent of Americans rely on the internet for news and 18 percent of the population looks to print media for news, according to the 10 edition of The American Marketplace: Demographics and Spending Patterns (New Strategist, $89.95). The editors of the book used government sources to outline a population profile of the United States in one volume. The book’s main sources of information are: Census Bureau, Bureau of Labor Statistics, National Center for Education Statistics, National Center for Health Statistics, and Federal Reserve Board.
The 611-page softcover book published in 2011 features hundreds of tables in 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. Accompanying the tables is analysis on the meaning of the data and summary conclusions reached by the publisher’s staff. For example, at the beginning of the book it says that in recent years overall happiness (though not marital happiness) has declined and many people are distrustful of others.
People believe hard work leads to success although fewer people identify with the middle class, the publisher’s analysts concluded in the book. The Housing Trends section indicates most people live in single family homes and many people live near open space and woodlands. In the Income Trends analysis it says nationwide there is more income inequality, all racial and ethnic groups have lost ground, homeowners between 45 and 54 years of age have the highest incomes, while income peaks in middle age.
The book includes the latest attitudinal data from the 2010 General Social Survey and the chapter on time use examines data from the 2009 American Time Use Survey. There is new data on the changing housing market and demographic profiles of those who own or rent their home; and up-to-date income and labor force data and 2010 census data of the Asian, black, and Hispanic populations. The spending chapter examines how spending patterns may be changing.
New Strategist Publications publishes other demographic data titles about consumers (for a recent example, see Book outlines Hispanic population major characteristics)
Click to buy The American Marketplace
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Filed Under: Books
Posted by Elena del Valle on May 2, 2012
Why marketers need to realign their current Hispanic digital practices to better engage this consumer
By Maria Lopez-Knowles
President
GlobalHue Latino
Maria Lopez-Knowles, president, GlobalHue Latino
Photo: GlobalHue Latino
Early on in the digital age, some brands realized that the online Hispanic market was a key growth opportunity for their products and services, and decided to expand their web presence to engage this segment. Many assumed (and continue to assume) that since most of their other Hispanic marketing was done in Spanish that it made perfect sense to build out their corporate websites to include a Spanish-language only site; sounds reasonable.
Many companies developed their digital ecosystems (including Spanish-language content/site) with the hopes of driving greater engagement, e-commerce and advocacy via their online Hispanic consumer base. Some have been confounded at their results to date; many, completely disappointed.
Click to read the entire article The digitally savvy English language Dominant Hispanic
