Posted by Elena del Valle on September 12, 2011
Chuck Whiteman, senior vice president, Client Services, MotionPoint Corporation
Photo: MotionPoint Corporation
A podcast interview with Chuck Whiteman, senior vice president, Client Services, MotionPoint Corporation, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the growing trend of bilingual websites with Elena del Valle, host of the HispanicMPR.com podcast.
Chuck has almost 20 years of experience providing strategic planning, marketing and technology consulting for leading companies in a variety of industries. He has expertise in multi-channel marketing, technology strategy, and operations.
At MotionPoint, Chuck’s teams strive to help clients maximize the value of their multi-lingual websites by targeting new markets. Before joining MotionPoint, Chuck was executive vice president of Divers Direct, a multi-channel specialty retailer, and engagement manager at Accenture.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Chuck Whiteman” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2011 section of the podcast archive.
Posted by Elena del Valle on September 9, 2011
Finance Without Fear book cover
Photos: Prosperous Communities, Inc.
William S. Hettinger, Ph.D., a consultant and educator, and John Dolan-Heitlinger, MBA, a consultant and business executive, believe the long term success of a business is tied directly to the owner’s and manager’s ability to understand where the money comes from and where it goes; that business acumen is not enough if the owner or person heading a business doesn’t understand the financial issues pertaining to his or her company. It is their belief that to control a business it is necessary to understand the numbers.
“You can fix practically any business problem but only if you first understand where your money comes from,” said Dolan-Heitlinger.
They outline what they consider essential financial knowledge for a business in Finance Without Fear: A Guide to Creating and Managing a Profitable Business, a 312-page softcover book published this year by the Institute for Finance & Entrepreneurship with a retail price of $25.95.
John Dolan-Heitlinger, MBA coauthor, Finance Without Fear
The book, they indicate in the Introduction, was written to explain the essential issues of finance and how to use finance as a tool to those starting or expanding a business, managers wishing to apply financial principles to their business, board members who want to broaden their knowledge of the finance of the business, and students.
“You may think finance is complicated and intimidating,” said Hettinger, “but it’s really not that difficult to understand. Not understanding financial statements leaves you open to being blindsided.”
The book is divided into 21 chapters and four main sections: Introduction, Financial Statements, Tools to Help You Make Money, and Building and Operating Your Business to Make Money.
William S. Hettinger, Ph.D., coauthor, Finance Without Fear
Hettinger is president of Prosperous Communities, a housing and economic development consultancy. He is the author of several other books including Living and Working in Paradise: Why Housing is Too Expensive and What Communities Can Do about It which analyzes the causes of housing market failure in resort communities.
Dolan-Heitlinger is the president of D-H & Associates Consulting, a business management and governance consultancy. He has been consultant, chief executive officer and senior executive for more than 25 years in diverse economic and demographic environments. Retired as a Coast Guard Reserve commander, Dolan-Heitlinger had commands and leadership positions in the homeland security and disaster response fields.
Both are principals at the Institute for Finance and Entrepreneurship which provides training and mentoring to small business owners.
Click to buy Finance Without Fear
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Filed Under: Books
Posted by Elena del Valle on September 7, 2011
Maxine Woodside, host, Todo Para la Mujer
Photo: TeleFórmula
TeleFórmula, a Spanish language news network based in Mexico City, Mexico targets Spanish dominant Mexican American adults in the United States. The network’s programming, produced entirely in Spanish in Mexico, is available nationwide, according to a spokesperson.
Owned by Grupo Formula, TeleFórmula claims three million viewers in Mexico and more than 50 percent of the Spanish language tier market in the United States, she said by email.
TeleFórmula relies on a personality driven format in which the hosts of TeleFórmula shows are also executive producers of their programs, reporting and interpreting the news and issues in their area of expertise.
Network programs include Todo Para la Mujer, hosted by Maxine Woodside and one of the highest rated shows on pay TV in Mexico offering entertainment news, gossip and interviews with actors and singers; La Formula es Deportes, a sports news hosted by Raul Orvaños; and Formula de la Tarde, hosted by Ciro Gomez Leyva, offering daily news updates with an emphasis on politics.
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Filed Under: Media
Posted by Elena del Valle on September 2, 2011
Latinnovating book cover
Photos: Gracefully Global Group
Graciela Tiscareno-Sato, owner, Gracefully Global Group believes some Latinos strive to create social and industrial innovation to reuse, preserve and conserve resources. The San Francisco resident, formerly a member of the U.S. Air Force, authored Latinnovating Green American Jobs and the Latinos Creating Them (Gracefully Global Group, $25), a 211-page softcover book showcasing ten examples of Latino led innovation and entrepreneurship that in her opinion have escaped the attention of national media.
The idea behind the book is sustainability “as a foundation for 21 century survival and growth,” she explains in the Introduction. The book was born of the frustration Tiscareno-Sato felt at the opportunities she believes were missed by the media of identifying the efforts of everyday Latinos contributing to the green movement.
The book is divided into one section each for a Latino innovator in addition to Introduction and Final Thoughts chapters: Carmen Rad, Eco-friendly printing leader; Rodrigo Prudencio, Venture capitalist; Rosamaria Caballero-Stafford, Eco-consultant; Luis Rojas, Accountant turned solar developer; Sandra Artalejo, Fashion designer and queen of creative reuse; Dennis Salazar, Packaging industry thought leader; Humberto Rincon, Mechanical Engineer reducing consumption; Monica DeZulueta, Engineer reducing carbon footprints; Robert Zardeneta, Social justice leader transforming communities; and Frank Ramirez, Entrepreneur solving energy storage problems.
Graciela Tiscareno-Sato, author, Latinnovating
The chapters are the result of an initial questionnaire followed by individual interviews and research about each case study. It is her belief that Latinos follow an old cultural mandate to conserve and preserve natural resources.
Tiscareno-Sato was recognized by Latina Style Magazine as the San Francisco Bay Area Entrepreneur of the Year in May 2010. In November 2010, she was selected Entrepreneur of the Year at the Anna Maria Arias Memorial Business Fund Gala in Washington D.C.
Click to buy Latinnovating
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Filed Under: Books
