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Mexico television news network targets U.S. Spanish speakers

Posted by Elena del Valle on September 7, 2011

Maxine Woodside, host, Todo Para la Mujer
Maxine Woodside, host, Todo Para la Mujer

Photo: TeleFórmula

TeleFórmula, a Spanish language news network based in Mexico City, Mexico targets Spanish dominant Mexican American adults in the United States. The network’s programming, produced entirely in Spanish in Mexico, is available nationwide, according to a spokesperson.

Owned by Grupo Formula, TeleFórmula claims three million viewers in Mexico and more than 50 percent of the Spanish language tier market in the United States, she said by email.

TeleFórmula relies on a personality driven format in which the hosts of TeleFórmula shows are also executive producers of their programs, reporting and interpreting the news and issues in their area of expertise.

Network programs include Todo Para la Mujer, hosted by Maxine Woodside and one of the highest rated shows on pay TV in Mexico offering entertainment news, gossip and interviews with actors and singers; La Formula es Deportes, a sports news hosted by Raul Orvaños; and Formula de la Tarde, hosted by Ciro Gomez Leyva, offering daily news updates with an emphasis on politics.