Posted by Elena del Valle on July 8, 2008
BuscAbogados.com – click on image to enlarge
Photos: BuscAbogados.com
In May 2008, BGB Holding Group Corp launched BuscAbogados.com (Spanish look for a lawyer), a new website in Spanish for adults in the United States, Latin America and Spain, who have access to the Internet and are seeking the services of a United States attorney. It took two years of development work to design the website as a bilingual search engine able to recognize key search words in Spanish and English.
The newly launched website lists 7,000 Florida attorneys. BuscAbogados relies on seven employees in the United States and 50 in Argentina. In addition to English and Spanish press releases, company representatives are promoting the website with printed promotional materials distributed in markets with large Hispanic populations as well as advertising in Miami area Hispanic publications.
“How to Use Your Energy to Attract Clients and Customers” audio recording
Presenter Heather Dominick, owner, EnergyRich Coaching, Inc.
A 106-minute audio recording including a presentation by Heather and the complete interview with Heather where she discusses:
- Heather’s step by step system for women entrepreneurs
- Her coaching philosophy that an individual needs to be business at a holistic level
- Core beliefs about creating magnificent marketing for your business
- How Heather transitioned from a high school drama teacher to a coach
- The three Os that characterized her life at the time
- Heather’s first steps to changing her life
Click here for information on How to Use Your Energy to Attract Clients and Customers
Ready to buy? Select a format to add to your shopping cart:
Downloadable “ How to Use Your Energy to Attract Clients and Customers ” MP3 $119.95
Audio CD’s “How to Use Your Energy to Attract Clients and Customers ” $139.95
BuscAbogados.com marketers have concentrated their efforts on website optimization in the hope of positioning the portal among the most important Internet search engines, as well as regionally-focused search engines in Latin America where they believe their services will also be of interest.
Luis Bregni, president, BuscAbogados.com
“We’re excited to be able to help the growing Hispanic market find the lawyers they need, and feel the Internet is our best medium for doing so,” said Luis Bregni, president and owner of BuscAbogados.com. “The Internet is actually more than perfect; it’s where millions of people first turn to for finding restaurants, jobs and even medical advice. So, why not give lawyers their own spot on the World Wide Web in this niche market and, at the same time, open up an easy avenue for the online Hispanic user to search for a lawyer.”
Click on image to enlarge
The website allows visitors to browse free and invites law firms to place ads for a monthly fee. For example, the $39 Standard Package offers law firms a listing with a photo and a 500-word description. There are also Professional, Premium and Platinum packages.
Bregni, originally from Argentina, has 25 years of experience working with Argentine banks and other financial institutions. He holds a degree in Economic Sciences from the University of Buenos Aires and is director of Grupo NOP in Argentina.
Two other executives, Erwin Diaz-Solis and Julio Stieffel, are listed on the BuscAbogado pages in addition to Bregni. Diaz-Solis specializes in immigration law and is a graduate of Nova Southeastern University in Fort Lauderdale, Florida. Stieffel, a graduate of the University of Miami, founded Americas Rep International, an international consulting firm specializing in the Latin American market. BuscAbogados.com, a Miami Springs company, is managed by BGB Holding Group Corp., Grupo NOP Argentina’s North America division.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on July 7, 2008
The Pinker Tones Wild Animals album cover
Photo, song: Nacional Records
The Pinker Tones, a Barcelona musical duo known for their electronic sounds, released a new album in early June 2008. Wild Animals, the band’s third album in the United States, was released right before the beginning of their Vans Warped Tour with more than 40 venues across the United States. The two previous albums released in the United States are The Million Colour Revolution and 2007 remix album More Colours! Scroll down to watch a music video and listen to a song from the new album.
“Our last album, The Million Colour Revolution, was about utopia, a projection for how we wanted the world to be,” said Mister Furia. “Wild Animals is about reality, our interpretation of the actual world we live in. Songs like The Whistling Song, 24 and On Se Promenait are some of our happiest and most nostalgic yet.”
Wild Animals features special vocal guests including reggae soul performer Jimmy Lindsay from Cymande on The Whistling Song, and Amparo from Spanish band Amparanoia on Electrotumbao. The first single was the track Happy Everywhere.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
The Pinker Tones
Mister Furia and Professor Manso are the artistic names of the musicians that make up The Pinker Tones. In 2007, the band was featured in The New York Times, was in an A&E television special, performed on KCRW’s Morning Becomes Eclectic program, had a song featured on the TV sitcoms Ugly Betty and Entourage, and had video play on mtvU, MTV Tr3s, Mun2, and LATV.
The Pinker Tones also made an appearance at last year’s SXSW, where they performed five shows in 36 hours and at KCRW’s Sounds Eclectic Evening in Los Angeles. The Pinker Tones recent single Karma Hunters was selected by Mun2 as the theme song for Chicas Project, a reality show.
Salvador Rey, Mister Furia, performs on vocals, guitar, keyboards and flute while Alex Llovet, Professor Manso, performs on keyboards, samples and drums. They met in college in the late 1990s and formed the Pinker Tones in 2001.
Click on the play button to watch the music video Happy Everywhere.
Click here to buy Wild Animals
CD
Posted by Elena del Valle on July 3, 2008
Information provided by our Event Partner
5th Annual Multicultural Marketing Summit
October 22-24, 2008
Miami, FL
Discover New Growth Opportunities within the Multicultural Markets
The 5th Annual Multicultural Marketing Summit will showcase solutions from Fortune 1000 companies that are successfully targeting multicultural audiences. The Summit is hosted by Latin Force Group, LLC and will take place October 22-24, 2008 at the Mandarin Oriental Hotel in Miami, Florida.
The Summit is a standout, five-star event, highly rated by participants for the quality of its agenda and speakers. The sophisticated ambiance of the Mandarin Oriental hotel creates an elegant atmosphere where senior executives can network and learn from peers about the latest in market intelligence, case studies and best practices across numerous industries. Firms will provide examples on how repositioning their companies within multicultural markets contributed significantly to increased revenue and profits. The Summit will feature case studies presented by top level executives from Fortune 1000 companies such as Goldman Sachs, Mass Mutual, Humana, Inc., and Coors Brewing Company. Presenters and attendees from past years include executives from leading companies such as Nationwide Insurance, Toyota Financial Services, General Mills, Univision, and much more.
A favorite feature of the Summit is the live musical entertainment each night. This year, attendees will be treated to a special performance by The Island Def Jam Music Group’s break out artist, Karina Pasian.
Indulge in the five-diamond Mandarin Oriental hotel while networking with business executives from around the country. This truly remarkable event will provide you with unparalleled insight to help your company succeed within the multicultural markets.
Lodging:
Register before September 1st and stay at the Mandarin Oriental hotel for only $199/night. But hurry…rooms fill up quickly!
For More Information and to register:
Please visit http://www.latinforce.net/summit or call 888-309-2005.
Posted by Elena del Valle on July 3, 2008
Information provided by our Event Partner
Make Your Connections
Online registration for the PRSA 2008 International Conference — The Point of Connection — is now open! It only takes a few minutes to secure your spot at the biggest public relations event of the year. Register online today for the Conference and you will save $200!
Join more than 200 leading experts during four jam-packed days of 100+ Professional Development sessions in Detroit, October 25 – 28. Gain insider strategies and techniques on the hottest topics including social media, emerging technologies, green marketing, reputation, branding, integrated communications — and much more! Network with thousands of your peers throughout the Conference workshops and make new connections at our opening night event, networking dinners, luncheons and breaks. Return to your work inspired and ready to incorporate your new knowledge into your communications programs.
Visit prsa.org/conf2008 to view the full Conference schedule and to download a PDF of the Conference brochure.
Don’t miss keynote speakers Mitch Albom, best-selling author of “For One More Day,” “The Five People You Meet in Heaven,” and “Tuesdays With Morrie”; award-winning sports columnist; and founder of metropolitan Detroit area charities, The Dream Fund, A Time To Help and S.A.Y. Detroit; Bob Lutz, automotive industry legend; General Motors vice chairman, global product development; blogging enthusiast on GM’s successful Fastlane Blog; and author, “Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time”; and Penelope Trunk, author of “Brazen Careerist: The New Rules for Success,” the guide to successfully navigating the modern workplace; blogger of the popular Brazen Careerist blog; and syndicated columnist at the Boston Globe.
Book Your Hotel
To help you budget your money wisely, we’ve arranged discounted room rates starting at $165 single/$185 double at the Conference hotel, the Detroit Marriott at the Renaissance Center. Call 1-800-266-9432 or visit prsa.org/conf2008/?event=hotels. Click on “Detroit Marriott” to link directly to offer details and to make your reservation.
Get more bang for your buck — this is the one event that covers all aspects of public relations and communications. Register online today and save $200.
We look forward to connecting with you in Detroit!
To learn more about the 2008 PRSA International Conference, go to www.prsa.org/conf2008/.
Posted by Elena del Valle on July 3, 2008
Information provided by our Event Partner
Cutting Edge Tactics to Win the Latino Consumer
July 28-30, 2008 • InterContinental Miami, FL
www.hispanicretail360.com
Description:
Hosted by Progressive Grocer and Convenience Store News, Hispanic Retail 360 is the retail industry’s premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. The 2008 Hispanic Retail 360 Summit will feature:
— Effective best marketing practices to Hispanic subcultures
— Guided store tours by a leading industry consultant to view best practices in serving the Latino community
— The presentation of the Hispanic Retail Excellence Awards.
— The Hispanic Retail Expo and Product Showcase displaying the latest products and services,
— The presentation of a new research study conducted by the Retail Group of Nielsen Business Media and Market Segment
Don’t miss out on the only conference designed to help retailers and marketers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
Contact:
For registration information, please go to www.hispanicretail360.com, or contact Lois Miller by email ldmiller@optonline.net or phone 516-868-9563.
HispanicMPR subscribers who register for the conference using Promo Code HMPR999 will receive a special registration rate of $999, a $400 savings off the full conference rate!
