Posted by Elena del Valle on April 4, 2007
Spanish artist Bebe performs in Central Park at LAMC 2005
Photo: LAMC
The Latin Alternative Music Conference, LAMC, described by promoters as the “biggest event in the world for cutting edge Latin music,” will take place July 10 – 14, 2007 in New York City. Organizers promise 30 to 50 artists, free concerts, film nights at the Central Park Summerstage and Celebrate Brooklyn Festival at Prospect Park, industry panels and artist showcases. Last year’s LAMC drew more than 1,250 industry representatives and 25,000 concert goers.
“It is my pleasure to welcome the Latin Alternative Music Conference back to New York City,” said Michael Bloomberg, mayor, New York. “Events like the LAMC are a boon to our economy, bringing visitors to the City and generating jobs, and I would like to thank the Latin Media & Entertainment Commission for attracting the conference back to the Big Apple. With our diverse and vibrant Latino population, there is no better place to hold Latin events than in Nueva York. As they say in Spanish, que empiece la fiesta.”
The four-day conference is designed to provide attendees networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers. Admission costs $199 for early bird registrations and $299 for walk ins.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase a recording about search engine marketing to Hispanics
Posted by Elena del Valle on April 3, 2007
Patricia Pérez and Dolores Arredondo received the Excellence in Business recognition
Photos: La Opinion
A panel of 10 La Opinion employees selected 30 area Latina leaders, professionals and volunteers, in health, education, business, technology and arts and culture for recognition. The women were recognized during a Mujeres Destacadas (Exceptional Women) by-invitation-only luncheon in Los Angeles, California.
The recipients, from Los Angeles County, Orange County, Ventura County, Riverside County and San Bernardino, were selected from 140 entries. The recipients of the excellence in business recognitions were Patricia Pérez, principal, Valencia Perez & Echeveste Public Relations; Maribel Larios, director business development, Benefit Funding Service Group; Dannielle Campos, senior vice president, Bank of America; Dolores Arredondo, vice president of Multicultural Marketing Communications, Wells Fargo; Porfiria Gaona, coordinator, Magic Cleaners, LLC and María del Carmen Salas, president, La Parrilla.
María Gutiérrez Ott, Imelda Quintanar, Ana Cubas, Araceli Sandoval, María Brenes, Susana Zamorano, Cristina José Kampfner, Dolores Carlos, Norma Rosales, Sylvia Estrada, Adriana Velasco, Patricia Osorio, Evelina Fernández, Rita Gómez, Isela Sotelo, Diane Rodríguez, Cristina Aguilar, Argelia Andrade, Teresa Tejada, Patricia Chebac-Reza, Mayra Soriano, Selene Loredo Cárdenas, Maribel Medina and Irma Muñoz were also saluted as outstanding women.
The judges were Leslie Fierro, creative services manager; Blanca Villagomez, advertising creative manager; Lourdes Lopez, supplements coordinator; Hugo Hernandez, national automotive account executive; Martha Estrada, account executive; Tanya Zapata, sales manager, Contigo; Virginia Gaglianone, editor, Contigo; Ruben Moreno, metro reporter; Monica Lozano, publisher and chief executive officer; and Pedro Rojas, executive editor.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
Posted by Elena del Valle on April 2, 2007
Fernando Espuelas, chairman and CEO of Voy
A podcast interview with Fernando Espuelas, chairman and CEO of Voy, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Voy and reaching Latino youth online with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando previously co-founded and was chairman and CEO of StarMedia Network, a multi-platform media company for Spanish and Portuguese speaking audiences worldwide. At StarMedia, he built one of the first online networks to transcend national barriers, becoming one of the most recognized Pan-Latin new media brands in Latin America and eventually serving 25 million people worldwide.
After starting the business with his credit card, Fernando went on to raise $500 million dollars for the company in a combination of private and public offerings, including raising one of the first series of venture funding and one of the first IPOs for a Latin Internet company. StarMedia’s market capitalization reached $3.8 billion dollars.
His leadership has earned him recognition. Time magazine honored him as one of the “Leaders of the Millennium,” and he was recognized as a “2000 All-Star” business leader by Crain’s New York Business magazine. The World Economic Forum includes him among its elite “Global Leaders of Tomorrow,” and he was also a recipient of Latin Trade Magazine’s prestigious Bravo award.
Prior to founding StarMedia Network, he was the managing director of Marketing Communications for AT&T Latin America and the Caribbean where he was responsible for conceiving and launching AT&T’s first online service in Latin America. Prior to AT&T, Fernando held various senior positions at Ogilvy & Mather in the United States and Latin America. He is the author of the book Life in Action, published by in 2004.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Espuelas” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase a recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
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