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Nacional Records, First Indie Latin Music Company, to Launch e-Label

Posted by Elena del Valle on December 6, 2005

Kemo the Blaxican album cover

Kemo the Blaxican album cover

With three number one albums on iTunes and Nacional Records’ Label Sampler Recently Hitting number one on Emusic, the Latin Indie Record Company announced a new digital-only subsidiary “Nacionale”

Leading Latin-alternative label Nacional Records established a new digital-only E-label, Nacionale.  The launch of Nacionale comes on the heels of Nacional Records unprecedented success for an indie Latin label in the digital world.  Nacional has seen three of its releases hit number one on iTunes’ Top Latin Albums chart (Andrea Echeverri – "Andrea Echeverri";  Nortec Collective – "Tijuana Sessions, Vol. 3";  and KCRW "Sounds Eclectico").  Its compilation of label artists also hit the top spot overall on Emusic’s Top Albums chart, beating out releases from Coldplay and Ray Charles among others. 

Nacional/Nacionale also established an exclusive digital distribution deals with key Indie labels PopArt (Argentina), La Oreja Bizarro (Chile), rising U.S. Indie acts like Kemo The Blaxican (Delinquent Habits), Reyes del Bajo Mundo, Bayú, and Hip Hop Hoodíos.

“We are particularly excited about Nacional’s new e-label, Nacionale,” says Ray Farrell, VP of Content Acquisition for Emusic.  We have done very well with Nacional Records’ excellent catalog to date.  The Nacionale e-label will bring an array of hard to find Latin artists to the forefront.  We believe that the appeal of Latin alternative music extends to music fans of all cultures, and Emusic is proud to help bring this music to a new audience.”

“At a time when CD sales are dropping, we recognize that Latin Rock, Hip-Hop, and Electronic music are making great strides in the digital arena,” says Josh Norek, Nacional’s VP of Business Affairs & Media Relations.  “We’ve been thrilled to see 15-20% of our album sales take place on iTunes and Emusic alone.  We’re also seeing strong sales with iTunes Europe, with several releases charting on iTunes Spain.”  Label President Tomas Cookman adds “With a nod to the future, we’re in a position to offer digital distribution and marketing to some of our favorite labels and artists, be it a rock label like Pop Art in Argentina or a veteran Hip-Hop MC like Kemo of Delinquent Habits.  Because of the large college and youth audience for our music, we’re seeing extremely fast growth in the digital world from this internet-savvy demographic.” 

Nacional/Nacionale is in the final stages of signing more indie labels and artists.   Nacional/Nacionale’s initial exclusive E-label signings thus far include: Pop Art Records (Argentina), which is often hailed as the Argentine answer to Sub Pop. Pop Art remains the leading indie label in Argentina, and boasts an impressive roster of cutting-edge acts.  La Oreja Bizarro Records (Chile), a fast-growing indie label in Chile, it is home to an eclectic roster of acts including electronic groovemeisters Bitman & Roban and Los Bunkers. MC Kemo the Blaxican (U.S.), a Los Angeles-based former frontman of popular Latin Hip-Hop act Delinquent Habits, which sold more than a million units worldwide in the late 90’s on the strength of singles like “Tres Delinquentes” and “The Kind”.  His new solo album "Simple Plan" features the lead-off single “La Receta.” Reyes del Bajo Mundo is a El Salvador-by-way-of-NYC Hip-Hop crew that has been earning a name for itself with strong live performances and the videos for “Donde” and “Nuevo Musicon”, which have seen airplay on MTV-Espanol, Mun2, and SiTV.  The tracks are from their new album ‘Nuevo Musicon.’

Hip Hop Hoodios album cover

Hip Hop Hoodíos album cover

Others include: Hip Hop Hoodíos, for whom Nacionale is re-releasing the now out-of-print "Raza Hoodia" EP which features fan favorites “Havana Nagilah” and “Ocho Kandelikas.” The EP led to the group’s eventual signing with Jazzheads Records for their follow-up full length album "Agua Pa’ La Gente."  Guests on the EP include members of Jaguares, Orixa, and Los Mocosos. Bayu, a popular Los Angeles indie band that has made a name for itself with their multicultural fusion of funk, rock, Brazilian, and Latin influences.  Named by Los Angeles New Times as the “Best Latin Band” in 2002, Bayú has drawn favorable comparisons to kindred spirits Ozomatli, and have had numerous tracks featured on major label compilations.  Bayú’s debut full length CD ‘Super Mofongo Beat’ is now available for the first time ever digitally via Nacionale. La Monaretta, one of Colombia’s leading electronic acts, has made its debut album "Electronoche" available for the first time digitally.  Led by local BMX champions Andres Martinez and Camilo Sanabria, La Monaretta band members have performed at Colombia’s prestigious Rock al Parque festival and are continuing to create a buzz for their inspired brand of "Caribbean electroniche" and "negroclash" sounds.

HispanicMPR.com Launches Podcasts

Posted by Elena del Valle on December 5, 2005

Beginning today HispanicMPR.com will feature podcasts with Hispanic Marketing & Public Relations book information, Hispanic market news summaries and updates and more. To listen to the inaugural podcast visit the website at www.HispanicMPR.com and scroll down until you see the "Podcast" listing on the right hand side, then hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The first podcast is an audio summary of last week’s news (week of November 28, 2005).

Please take a moment to let us know how you like our first podcast and what  you would like to hear in future podcasts by posting your comments here. You can also follow the instructions on the podcast to send story ideas, photos, propose topics and guests for future podcasts. If you would like to be interviewed or have a topic to propose, make sure to include an email address and a phone number where we can reach you. Thank you!

Time Warner Cable Los Angeles Launches “LATV on demand”

Posted by Elena del Valle on December 2, 2005

Patricia Lopez

Patricia Lopez, Mex 2 The Max host

– Popular English/Spanish-Language Youth Network Makes on Demand Debut –

 Los Angeles, CA — Time Warner Cable launched a new service available to its subscribers in the greater Los Angeles Area – LATV on Demand.   The service allows Time Warner customers free, unlimited access to many of LATV’s most popular programs.

With its mix of English and Spanish-language music and lifestyle programming, LATV has solidified itself as a leading network among bicultural Latinos in Los Angeles, one of America’s top Hispanic markets.  LATV’s content is predominantly in English, targeting bilingual Latino youth.

Using Time Warner Cable’s on demand technology, viewers can watch all or part of LATV’s programming at their convenience, using a remote control to pause, fast-forward and rewind, just like a VCR or DVD.  Among the LATV shows available as part of LATV on Demand are “Mex 2 The Max,” “LATV Live,” “LATV Shadows,” “Request at LATV” and “LATV Late Night.”

 LATV on Demand is available to all Time Warner Digital Cable customers in Los Angeles and Orange counties on Channel 1096.  Time Warner Cable’s Los Angeles division serves more than 350,000 subscribers in Los Angeles and Orange counties with digital cable, digital phone, High Definition Television, video on demand, premiums on demand, Road Runner High-Speed Online and Wireless Road Runner. More information at www.latv.com

Carmen’s Cupones y Consejos Ads Book Link

Posted by Elena del Valle on December 1, 2005

Direct mail company Carmen’s Cupones y Consejos ads Hispanic Marketing & Public Relations book link to its website research page http://www.carmenscupones.com/research.html

Sí TV Launches International Syndication of “The Rub”

Posted by Elena del Valle on December 1, 2005

The Rub

"The Rub" from left to right: Sam Sarpong, Kristina Marie Guerrero, Diego Varas, and Kerri Kasem*

English Language Latino Net Enters into Deal with Sony Entertainment Television Latin America

Los Angeles (November 28, 2005) – Sí TV, a U.S. English-language Latino network, initiated international program syndication efforts with the distribution of its steamy talk show, “The Rub,” to more than 20 countries in Latin America via a distribution agreement with Sony Entertainment Television (SET) Latin America. The innovative talk show that tackles sensitive issues about sex and relationships began airing on November 12th in prime time on Sony at 9 p.m. in Argentina and at 8 p.m. in other major markets. 

“The Rub,” hosted by Diego Varas, Kristina Guerrero, Kerri Kasem, and Sam Sarpong features candid talk about anything and everything related to sex, love, and relationships. Seasons one and two of “The Rub,” a total of 40 episodes, will be subtitled in Spanish and Portuguese and broadcast in more than 20 countries including Mexico, Central America, South America and the Caribbean Basin (excluding Puerto Rico and the U.S. Virgin Islands).

“We are very excited about premiering our first international series on Latin America’s leading pan-regional network,” said Leo Perez, Sí TV’s chief operating officer. “The Rub was our number one show in VOD testing this year and we’re confident that Latin American viewers, like their American counterparts, will enthusiastically embrace ‘The Rub.’”

“The viewers of Sony Entertainment Television Latin America have come to expect the best and most innovative U.S. programming,” said Jesus Torres, Sony’s Vice President and General Manager.  “The Rub has a unique programming edge with the universal appeal that will enhance our leadership position in the market.”

Sony Entertainment Television (SET), a leading 24-hour general entertainment network in Latin America, is part of Sony Pictures Television International’s (SPTI) diverse portfolio of approximately 40 global networks.  SPTI is a Sony Pictures Entertainment company.   Distributed by HBO Latin America GroupSM, SET delivers top U.S. programs in their original language only weeks after their U.S. debut. 

Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Sí TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE:  TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH).  Latino-themed entertainment. For more information visit www.SiTV.com.

*Photo Credit: Pablo Grosby – Grosby Group