Posted by Elena del Valle on November 30, 2005
VOY Chairman Fernando Espuelas
New York, November 21 /PRNewswire/ — The newly launched VOY Music, identified as the first integrated Latin music platform created by Latinos for Latinos, is dedicated to the discovery, promotion, and marketing of Latin music. VOY Music features the world’s first Latino eLabel, a virtual record label providing undiscovered artists access to free promotion and distribution of their music; a free internet radio network featuring 23 genre-based stations of both popular and emerging artists, as well as seldom heard, eclectic works; an online music store; podcasting; blogging; newsletters; music news, artist profiles and other interactive services. VOY Music is part of VOY, LLC, a multi-media company reaching Latinos and Latinophiles through television, radio, music, film, publishing and internet platforms.
“In keeping with the mission of all VOY products, VOY Music is dedicated to empowering the artist and consumer of Latin music through an innovative platform that meaningfully changes the music experience. This is a transformational moment for the Latin music industry: we are democratizing the market,” said VOY Chairman Fernando Espuelas.
Espuelas has a history of conceiving cutting-edge consumer products, building globally recognized brands while being a strong advocate of empowering and connecting Latins. Named one of the “Leaders of the New Millennium” by Time magazine, he founded and was formerly chairman and CEO of StarMedia Network, the pioneering multi-platform media company for Spanish- and Portuguese-speaking audiences worldwide that introduced the Internet to consumers across Latin America.
At the helm of VOY Music is CEO Alejandro Cosentino, a senior executive with experience in multi-billion dollar companies and start-ups. Cosentino has experience running consumer-centric businesses requiring complex levels of business development, marketing and innovation.
“As the music business has shifted from an analog to a digital distribution system, where consumers are in the driver’s seat of the industry, consumer marketing and operations have become paramount. Alejandro’s deep experience in developing customer-centric platforms makes him the ideal leader for VOY Music,” said Espuelas.
“With the range of VOY Music’s products, we are providing talented, undiscovered Latin musicians a global forum to reach millions of people, while at the same time giving music fans a home base and community for Latin music,” said Cosentino. “Previously, only a handful of lucky artists could dream of landing a record contract and reaching a meaningful consumer market. Now with VOY Music, Latin musicians around the globe can immediately reach consumers and directly promote their work through the VOY eLabel(TM) and our 23 channels of radio, while selling their music to a worldwide audience. For consumers of Latin music, we are a central plaza, providing access to a full spectrum of musical styles and showcasing both popular and rare, previously undiscovered music. This is unprecedented in the industry,” he added.
VOY Music CEO Alejandro Cosentino
The VOY Music senior management team also includes Ruth Infarinato, former MTV Latino VJ as content director; Latin music industry veteran Rudy Vila as vice president of Business Development; and accomplished technology executive Gabriel Paluch, as chief technology officer. With offices in New York, Los Angeles, Miami and Buenos Aires, VOY Music plans to open satellite offices in Spain and principal Latin American cities in 2006.
VOY, LLC is a media company focused on the Latin market and those consumers discovering Latin culture. Through a suite of VOY- branded products and services, including television and radio programming, films, music and publishing, as well as a television network, the company endeavors to help its consumers achieve their aspirations. VOY donates ten percent of its profits to the VOY Foundation, Inc., a non-profit organization that awards college scholarships to Latino youth. VOY has offices in New York, Los Angeles and Buenos Aires.
Posted by Elena del Valle on November 29, 2005
Shayne Walters, President/Founder
Carmen’s Cupones y Consejos™
Carmen’s, which reaches millions of Hispanic households with each mailing in the top 11 U.S. Hispanic states and 17 markets, is entering its fifth year as a leading co-op direct mail program to U.S. Hispanics. Carmen’s provides mailings for client products and services in consumer package goods, telecommunication and Internet service providers, financial services, retailers, and insurance companies. Clients include GEICO Insurance, Kern’s Beverages, STAPLES and and QWEST Communications.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach over 2.5 million households nationwide with each mailing, for as little as 3.5 cents per household, but one that would also benefit the Hispanic community through a medium that had overlooked this consumer far too long. We are happy to hear the success stories that our clients bring to us everyday," said Shayne Walters, Carmen’s president.
Carmen’s mailings arrive in a 6” x 9” flat oversized envelope with advertisements in English and Spanish although Carmen’s recommends bilingual ads. Carmen’s distributes ready-made materials and can create inserts through their production partners at PlanetWoot, LLC.
Mailbox “clutter” to Hispanic households is minimal since the typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general U.S. population. In addition, 72 percent of Hispanics say they always read their advertising mail, 66 percent respond to their advertising mail, and 39 percent say they want to receive more, according to two surveys by Dimension/Draft and Data Research Group. Hispanic consumers also tend to be price conscious and 46 percent say they “always” or “sometimes” use coupons, particularly those with high acculturation, 75 percent of which reported using coupons compared to 56 percent of overall consumers in the U.S. (NCH Marketing Services’ Hispanic Coupon Survey, 2002).
Posted by Elena del Valle on November 25, 2005
Miami, FL–(Hispanic PR Wire)–November 2, 2005–Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) partnered to establish Hispanic Market Pro (HMP), a service to provide Hispanic marketers professional development Webinars led by industry talents. HMP plans to leverage the resources, insights and relationships of three leading Hispanic Market industry communications companies. Hispanic Market Pro plans trainings every Thursday on a variety of career-building topics expected to appeal to executives across advertising and PR disciplines ranging from media buying to media relations.
“HMP represents a significantly more economical and practical approach to professional development,” said HMP partner and co-founder Manny Ruiz. “Our Webinars will feature our industry’s most respected presenters in an audio conference format that saves marketers money in time, travel, lodging, meals and conference registrations.”
“The timing of what we have to offer has never been more critical,” said HMP partner and co-founder Gene Bryan. “The accelerating growth of our industry means that practical, high level trainings like the ones we offer are needed to update Hispanic marketers about the latest tactics, technologies and insights.”
Gene Bryan, HMP partner and co-founder
HMP Webinars will be part of a virtual training program of 90- and 60-minute Web/audio conferences organizers call Hispanic Market University(TM) (HMU). HMU conferences will be divided into advertising and public relations tracks with occasional overlaps. HMU plans to target advertising, marketing, media and public relations communities for the U.S. Hispanic and Puerto Rico markets.
Two programs are scheduled for this year: First an advertising oriented program on Thursday December 1, 2005 called “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities.” Invited panelists are Gabriel Reyes, president of Reyes Entertainment, Bel Hernandez, co-founder and publisher of Latin Heat Magazine and Latin Heat Online, Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations+ Marketing, Inc. (RLPR), Paul Stringer, managing director and founder of Experiencia and Manny Ruiz, president & CEO of Hispanic PR Wire as moderator. The cost is $215. A second public relations oriented program is scheduled for Thursday, December 8, 2005 and is titled “Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women’s Magazines” Panelists invited are Cathy Areu Jones, publisher of Catalina Magazine, Robert Bard, publisher, LATINA Style, Johanna Buchholtz-Torres, editor-in-chief of Siempre Mujer, Betty Cortina, editorial director of Latina Magazine, Patricia de la Torre, editorial director of CARAS (Puerto Rico) and Sandra Bernardo, president Hispanic Public Relations Association as moderator.
Hispanic Market Pro’s staff is led by marketing executive and former CNN correspondent Ronnie Lovler, who is HMP’s managing director. Collaborating closely with Hispanic Market Pro will be editors from The Hispanic PR Monitor, LatinClips, Hispanic Digital Network and ConTexto Latino. Co-headquartered in Miami and New York, Hispanic Market Pro is a joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com/AdNotas.com).
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is one of the leading press release newswire services for Hispanic and Puerto Rico journalists and marketers. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic professional development service Hispanic Market Pro, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
HispanicAd.com, and its sister online company, AdNotas.com are leading Hispanic advertising and media news and information sites in the U.S., Latin America and the Caribbean. They offer daily news updates on Hispanic Market issues as well as separate weekly newsletters and weekly articles on key industry topics, individuals and corporations. HispanicAd.com is owned and operated by Hispanic Media Sales, Inc., while AdNotas.com is an undertaking of Adnotas, Inc. The two companies feature regular contests and reader forums, polls and other feedback opportunities. HispanicAd.com and AdNotas.com rely on advertising as their principle source of revenue and access to its information is free of charge.
Posted by Elena del Valle on November 22, 2005
The Public Relations Society of America (PRSA) Gulfstream Chapter’s Annual Meeting with featured speaker Elena del Valle offering “Insights on Effective Hispanic Media Training”
Wednesday, December 7, 2005
The Riverside Hotel
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
Sponsored by
PRSA Gulfstream Friends of the Chapter
Bacon’s Information, Business Wire, JKG Group, Republic Services, Inc., PR Newswire, TEKgroup International, Inc., Video Monitoring Services (VMS)
As of the 2000 Census, Latinos are America’s largest minority market. Although many Hispanics are Spanish dominant, a significant percentage of the Latino population is highly acculturated and English dominant or bilingual. This makes for a complex Hispanic media mix.
There are hundreds of newspapers, magazines, television and radio programs and online websites targeting Hispanic consumers and because Latino consumers spend a high percentage of their disposable income on food, transportation, clothing and housing, an increasing number of communicators and marketers are beginning to focus their efforts on them.
Want to learn how to make the most of this growing audience?
Don’t miss Elena del Valle, President of LNA World Communications, on December 7.
Elena del Valle, Editor Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority
— Following our program will the present the installation ceremony for the 2006 Board of Directors, Officers and Committee Chairs. —
WHEN:
Wednesday, December 7, 2005
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
WHERE:
The Riverside Hotel
620 East Las Olas Boulevard
Fort Lauderdale, FL 33301
954-467-0671
For driving directions, may we suggest utilizing: http://www.mapquest.com
COST:
$20 for PRSA Members (pre-registered)
$25 for guests (pre-registered)
$30 for any members/guests at the door.
No-shows will be billed.
Lunch included
Parking is available: on the street (meter), at the valet or in the hotel garage at each guest’s personal expense.
RSVP:
Space is limited & reservations are required.
Registration deadline is Monday, December 5, 2005
Register On-Line at www.sporg.com and enter event #35222, or contact Lahoma Scarlette at lscarette@broward.org.
Information on the event and the PRSA Gulfstream Chapter is available at http://www.prsagulfstream.org/index.asp?strPage=event_dec7hispanicmedia
Posted by Elena del Valle on November 21, 2005
Andrea Echeverri of Aterciopelados
Andrea Echeverri, lead singer of Aterciopelados will release an intimate acoustic session EP with her band featuring solo material and some of Aterciopelados’ best known hits. Grammy-nominated Latin rock icon Echeverri and her band Aterciopelados will release a special live acoustic session EP exclusively on iTunes on December 20. Recorded this past summer in the iTunes studio, the session features some of Aterciopelados’ biggest hits (“El Album”, “Pipa de la Paz”) as well as fan favorites from Andrea Echeverri’s recently-released solo album, including “A eme O” and “Amortiguador.” Andrea Echeverri’s single “Amortiguador” a Discovery Download earlier this year, became iTunes’ most successful Discovery Download to date.
Andrea Echeverri’s self-titled solo debut recently received a Latin Grammy nomination in the “Best Female Pop Vocal Album” category. The album was released by Nacional Records, the new ADA/Warner Music Group-distributed label. Best known as the frontwoman for acclaimed Colombian Latin alternative band Aterciopelados, Andrea Echeverri has captivated audiences with her brand of feminism. After the critical and commercial success of "Gozo Poderoso," which landed Aterciopelados on the Top 10 of the Billboard Top Latin Albums Sales Chart as well as a coveted appearance on the "Tonight Show with Jay Leno," Echeverri took time off for the birth of her first child Milagros, who has become a new point of artistic inspiration. The result is the self-titled album “Andrea Echeverri,”Andrea’s first solo release. The disc was produced by Hector Buitrago from Aterciopelados and mixed by Thom Russo (Juanes, Kinky, Johnny Cash); it features a remix from Richard Blair (Sidestepper).
Following is Andrea Echeverri and Aterciopelados “Live” EP tracklisting:
1) Pipa de la Paz
2) Ya Yo No
3) Menos Mal
4) El Album
5) A eme O
6) Amortiguador
Posted by Elena del Valle on November 18, 2005
– News Magazines, Sitcoms Favorite Primetime TV Format –
New York, November 15, 2005 — According to GFK NOP’s Hispanic OmniTel™ Media and Entertainment Study Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. The survey also found that Hispanics prefer to watch news magazines and sitcoms over other primetime television formats.
Asked what they considered to be the best source of information on a variety of leisure activities, the majority of Hispanic Americans surveyed cited television as their preferred media source. Nearly two-thirds (64%) said they rely on television to learn about new movies coming to theaters, and nearly half (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanic Americans are much more likely than the general population to rely on television for information about travel and entertainment.
For example, Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% versus 10%) or deciding to go to a concert or sporting event (48% versus 16%).
Following is a breakdown showing the percentage of Hispanics that turn to television when planning these activities as compared to other Americans:
-New Movies Coming to the Theater
Hispanic Americans: 64%; General Population: 34%
-Planning a Trip or Vacation
Hispanic Americans: 30%; General Population: 10%
-Attending Concerts or Sporting Events
Hispanic Americans: 48%; General Population: 16%
Based on an August 2005 GfK NOP Hispanic OmniTel survey of 500 Hispanic Americans 18 and up
"Marketers, particularly those in the media and entertainment industry, must be mindful of the critical role that TV plays in the marketing mix when looking to target Hispanic Americans," said Bruce Barr, vice president, Omnibus Services for GfK NOP. "While some Hispanic Americans do turn to other media for information, there is a far less established "word-of-mouth" network for gathering information on mainstream American leisure activities, especially among the less acculturated Hispanics. Television fills this void when it comes to making entertainment-related decisions."
News Magazines, Sitcoms Favorite Primetime TV Format
The GfK NOP survey also found that the viewing patterns of Hispanics are generally similar to the general population. Findings indicate that while viewership of primetime sitcoms and reality shows are consistent, there are differences evident for news magazine and primetime drama viewership.
Specifically, comedies/sitcoms were consistently high between both groups (64% among Hispanics and 67% for the general population), and reality shows were consistently low (with only 37% of either group saying they routinely watch shows of this nature). Where the similarities erode, however, is among the other two main genres. The study reports that almost two thirds (65%) of Hispanic Americans regularly or occasionally watch primetime TV news magazine shows, compared to only 57% of the general population. In contrast, a little more than half (54%) Hispanic Americans regularly tune in to view primetime TV dramas, compared to 64% of the general population.
Below is a recap of the percentage of Hispanic Americans who regularly or occasionally watch a particular program format versus the general population:
-News Magazines
Hispanic Americans: 65%; General Population: 57%
-Sitcoms or Comedies
Hispanic Americans: 64%; General Population: 67%
-Dramas
Hispanic Americans: 54%; General Population: 64%
-Reality Shows
Hispanic Americans: 37%; General Population: 37%
Based on an August 2005 GfK NOP Hispanic OmniTel survey of 500 Hispanic Americans 18 and up
"Advertisers looking to use television to reach Hispanic Americans should give special consideration to news magazines and sitcoms over other primetime program formats," says Barr. "Marketers who recognize and understand the nuances of the Hispanic market are uniquely positioned to tailor their approach for a competitive advantage."
NOP World’s Hispanic OmniTel is a bi-monthly survey of the Hispanic-American market that represents all Hispanic-American adults nationwide. The survey offers a way to understand trends and issues relating to this rapidly-growing market. The Media and Entertainment Study was conducted in August 2005 among 500 Hispanic Americans aged 18 and older nationwide via telephone. Respondents were given the choice of completing the survey in English and Spanish. Headquartered in New York, GfK NOP is a company of GfK Custom Research, North America, part of the GfK Group. With home offices in Nuremberg, Germany, the GfK Group is among the top market research organizations in the world. Its activities cover five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and Healthcare. In addition to 13 subsidiaries in Germany, the GfK Group has more than 130 subsidiaries and affiliates in 61 countries.
Posted by Elena del Valle on November 3, 2005
El Segundo, CA–(Hispanic PR Wire)–October 18, 2005– DIRECTV, in association with SUR Corp., is launching SUR México, a new channel offering more of Mexico’s best regional networks, available only on the DIRECTV PARA TODOS(R) programming service. Launching later this fall, SUR México will re-broadcast current news and information programming from 10 of the most important regional stations in Mexico and is designed to offer Mexicans from outside the Mexico City area, an unfiltered link to the programming they watched at home.
“DIRECTV PARA TODOS continues to change the Spanish-language programming landscape by offering the best content with the widest variety of channels,” said Mark Ryan, senior director, Marketing, DIRECTV, Inc. “With the introduction of SUR México, we are providing the best regional channels of interest to the 95 percent of Mexicans who emigrated to the United States from regions outside Mexico City. This is unprecedented and available only to our DIRECTV PARA TODOS customers.”
SUR México offers a wide variety of programming, providing a connection to home and family in Mexico with daily news and entertainment programs directly from broadcasters in Puebla, Guerrero, Oaxaca, Campeche, Colima, Hidalgo, Nayarit, Quintanaroo, Tabasco, Yucatán and Veracruz. All programming will be re-broadcast the same day in the United States.
Programming to be offered on SUR México includes: Noticias Yucatán (news), a one hour Monday through Friday program; Noticias Yucatan offers "fast-paced and objective information, presented by a team of reporters and cameramen who keep their eyes where the news happens;" Acontecer Oaxaca (news), a one hour program that airs Monday through Friday with news from Oaxaca, Mexico and around the world is available on three airings of the newscast; Sistema Informativo 7 Quintana Roo (news), a one hour broadcast from Monday through Friday with news and information of the Mayan world from a team of reporters; the second edition of Aquí y Ahora TVT Tabasco (news) a one hour Monday through Friday hosted by Araceli Quevedo which offers special reports, interviews, stories from where they occurred, and sports news; RTV Noticias Veracruz (news) a half hour Monday through Friday program with daily news and happenings from Veracruz; Revista 4 Veracruz (magazine) a two hour Monday through Friday news magazine show with family content; De Corazon Jaripeyero Michoacán (sports) a two hour program that airs Saturdays with sports highlight from Michoacán; Buenos Dias Quintana Roo (morning news) a one hour Monday through Friday morning news show offering special reports, and news; and Ola TV Tabasco (magazine), a one hour Monday through Friday family oriented news magazine show which offers a variety of topics presented by Arturo Bolio and Claudia Ficachi including entertainment, celebrity news, culture, fashion, beauty, health, food, and how-to projects; and Entre Cuates Quintana Roo (children), a one hour Saturday and Sunday program for kids.
DIRECTV is a leading digital television service provider with more than 14.6 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV), a leading provider of digital multichannel television entertainment services, is approximately 34 percent owned by News Corporation Ltd.
Launched in October 1999, the DIRECTV PARA TODOS service offers Spanish- and English-language programming. The service provides access to more than 50 Spanish-language channels (includes English-language broadcast channels with alternate Spanish audio) including sports, movies, music, news and educational networks, and 210 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay-per-view choices and sports programming available.
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