Posted by Elena del Valle on July 12, 2005
New York, July 7, 2005 – Azteca America’s La Academia, a musical reality show, attracted 1.19 million viewers 2+ for its July 3 final concert. For the coveted 18-49 demo, La Academia attracted 826,000 viewers. That represents 49% above the number of 18-49 impressions from Telefutura’s Objetivo Fama final concert on May 1 and 200% higher than Telemundo’s 18-49 impressions for its Nuevas Voces final concert on May 29 according to Azteca America.
“First we built a network. Now we’re building a ratings story, one page at a time,” said Azteca America President and CEO Luis J. Echarte.
The La Academia final concert was number 17 for the week, based on NHTI ratings and collapsing strip programs. This marks the eighth consecutive week that Azteca America has had one or more programs on the list of the Top 25 weekly programs and the sixth consecutive week for La Academia.
First place winner of La Academia was Erasmo González, a bilingual school teacher in the indigenous town of Xalpatláhuac, Guerrero. Second place went to Yuridia Gaxiola, from Mesa, Arizona. And third place was for Adrián Varela, of Culiacan, Sinaloa. The top three finishers took home over $400,000 in prize money, as well as late-model cars and SUVs and unlimited airline tickets.
Immediately following the final concert, 12 La Academia students launched a concert tour that begins in Mexico and includes 10 US cities, as well as venues in Central America. The first U.S. stop will be in August.
Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America currently has presence in 39 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America online.
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Posted by Elena del Valle on July 11, 2005
Next wave of the quarterly Omnibus Study, which focuses on Spanish-speaking Hispanics nationwide, to be conducted in August
Garcia Research Associates’ (GRA) Hispanic Omnibus Study provides an opportunity to obtain specific, custom information about the Hispanic consumer without having to invest in a full-blown research study. Conducted on a quarterly basis, the study provides the opportunity to track information over time, such as brand and advertising awareness, purchase likelihood, perceptions, and slogan recall.
GRA’s Hispanic Omnibus Study focuses on 500 Spanish-speaking Hispanic adults in over 40 DMAs across the U.S. The sample is stratified regionally according to Census data and is split evenly between men and women and ages 18-34 and 35-65. The result is a meaningful, projectable read of Spanish-speaking Hispanics nationwide.
The deadline for participation in the next wave is August 3, 2005. Details at http://garciaresearch.com/omnibus.htm
GRA is 100% Latino owned and operated. The firm specializes in qualitative, quantitative and copy testing market research for the Latino market. Their research and consulting guides many of firms to better understand and reach this dynamic population. Earlier this year, the company won top honors (under $5mm revenues) at the Latin Business Association’s prestigious Sol Awards Gala in Los Angeles, and the San Fernando Valley Business Journal honored the company’s founder, Mr. Carlos Garcia, with their Small Business Entrepreneur Award.
Posted by Elena del Valle on July 8, 2005
Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–July 7, 2005–The Cisneros Group of Companies announced that Movida, the nation’s first pay-as-you-go wireless communications service specifically targeting the 40 million Hispanics living in the United States, is now available in Dallas and Austin, Texas and is preparing to launch in Los Angeles, the nation’s largest Hispanic market.
"We are extremely pleased with Movida’s progress so far and gratified at the enthusiastic response of Hispanic consumers in our launch markets," said Movida Chairman Enrique Garcia. "We have been operating for about eight weeks and everything is going according to plan thanks to the support of Wal-Mart, which has teamed with Movida and our regional distributors to offer our phones across the nation," Mr. Garcia said.
Movida is launching new features and new equipment to better serve the telecommunications needs of the U.S.-Hispanic market. Movida offers the new Kyocera SOHO phone with its unique clamshell design, large color display, web access and lots of exciting personalized features.
Movida also plans to offer access to exclusive Hispanic-specific news and information content including regional news programming, Latin American soccer scores, celebrity news and gossip, clips from telenovelas and patron saint of the day. Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Houston, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.
Movida, majority-owned by Cisneros, teamed with Sprint (NYSE:FON) and Wal-Mart (NYSE:WMT) to begin providing wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the U.S. Hispanic market. Through its arrangement with Wal-Mart and other regional sales outlets, Movida is rolling out Movida-branded handsets and cards in select markets starting across the nation.
Movida Communications, Inc. is a newly formed wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint’s all-digital, all-PCS nationwide wireless network. As the nation’s first MVNO (Mobile Virtual Network Operator) targeted at Hispanics, Movida offers all standard custom calling features plus a suite of international voice and data services featuring culturally and geographically-focused content in Spanish.
The Cisneros Group’s holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; Backus & Johnston, the largest brewer in Peru and the sixth-largest in Latin America; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com.
The Cisneros Group of Companie, one of the largest privately held media, entertainment, technology, and consumer products organizations in the world, owns, or holds interests in companies ranging from broadcast television networks and pay television services, to beverage businesses and supermarkets. The Group has recently expanded its activities from Ibero-America to countries worldwide.
The Cisneros Group’s holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; Backus & Johnston, the largest brewer in Peru and the sixth-largest in Latin America; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com .
Posted by Elena del Valle on July 7, 2005
Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–July 6, 2005–Nextel Communications Inc. (NASDAQ:NXTL), a leading provider of fully integrated wireless communications services, announced the launch of its newly-designed Spanish language Nextel.com/espanol website. The new site features more than 800 pages of Spanish language content and streamlined navigation to meet the needs of Nextel’s Spanish speaking Hispanic customers.
Customers can access Nextel’s Spanish language website through the prominent "En Espanol" welcome button located on the Nextel.com home page or access it directly through http://www.nextel.com/espanol. The new site content provides extensive information about Nextel, its products, services and accessories, special promotional offers and support options for Spanish speaking customers.
"We have created an online experience for our Hispanic customer community that focuses on their core needs," said Miguel Avila, senior director, Nextel’s Hispanic marketing.
Nextel.com/espanol features user-friendly navigation allowing Hispanic customers to quickly locate information and make informed buying decisions. The site indicates if any subsequent pages will be in English. Key features of Nextel.com/espanol include: Search Capacity which allows customers to conduct a full search within the Spanish language site to find information about Nextel’s products and services as well as support, service and repair information; Store Locator through which Spanish speaking customers can locate and get turn-by-turn directions to their nearest Nextel Retail Store with bilingual sales representatives; Product User Guides are available in Spanish for download; Business Section for Hispanic Small Office/Home Office businesses; Enhanced Customer Service with easy-to-find links to information customers need most frequently, including Nextel customer care, service and repair options, upgrade information and answers to FAQs. Spanish speaking customers can also request to have a Spanish speaking sales representative call them at their convenience
Nextel will promote the launch of its Spanish language website with a Spanish online marketing campaign. The online campaign includes placements in Yahoo en Espanol, MSN Latino, AOL Latino, Terra and Univision, as well as Spanish search in Yahoo and Google.
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Nextel and Nextel Partners, Inc. serve 297 of the top 300 U.S. markets where approximately 263 million people live or work.
Posted by Elena del Valle on July 6, 2005
Miami, FL–(HISPANIC PR WIRE)–July 6, 2005–U.S. Hispanic news and opinion monitoring service LatinClips, via a strategic partnership with Hispanic advertising placement group Papel Media, will launch the Hispanic public relations industry’s first True Ad equivalency measurement tool “TrueVal” in August. “TrueVal” calculates a story’s value based on its actual size in comparison to the publication’s advertising column inch cost. LatinClips’ clients can select the ad equivalency feature optionally with any of their press clipping accounts.
“TrueVal represents the first in a line of evolving products at LatinClips that help clients measure the media results of their specialized marketing programs,” said LatinClips CEO Christine Clavijo-Kish. “This new tool will be especially useful to those communications professionals who are being increasingly pressured to use ad equivalency as one way to partially account for the effectiveness of their work.”
Since its inception in 2003, LatinClips has strived to deliver solid expertise in the Hispanic news and opinion-tracking sector. Papel Media coordinates national advertising buys and offers a unique ad spending database, “Papel Media Tracking System” specific to the U.S. Hispanic print market. The strategic partnership enables both companies to offer broader intelligence in the Hispanic marketing sector.
“In today’s ROI-driven marketing world ‘TrueVal’ will definitely shed more light on the overall value of campaigns and how clients can maximize the allocation of resources,” said John Trainor, CEO of Papel Media Network.
Miami-based LatinClips is the nation’s most comprehensive ethnic media monitoring service. Its Diversity Solutions Services features tracking of news content and opinion from online, print, broadcast TV and radio sources. The company offers several industry “firsts” and exclusive products including retroactive searching of Hispanic print publications, quantitative measurement tools and tracking of Online Forums- opinions posted directly by Hispanics online. LatinClips is a certified, 100 percent minority owned entity and is a sister company of Hispanic and Black news distribution leaders Hispanic PR Wire and Black PR Wire. Chicago-based Papel Media offers Hispanic Print media services to national advertisers such as ROP, inserts and direct mail. Papel works on behalf of advertisers diligently matching vehicles with key demographics using highly developed targeting tools and techniques. For details about ‘TrueVal’ contact LatinClips at (305) 971-8687 or visit http://www.latinclips.com .
Posted by Elena del Valle on July 5, 2005
New Master’s Program Sites Cultural Communication as Key to Success
Miami – The Department of Communication Arts, English, and Humanities of St. Thomas University established of a $2,000 one-year scholarship. The scholarship will be awarded to a full-time graduate student pursuing an advanced degree in the Communication Arts with a Specialization in Hispanic Media program at St. Thomas University. The scholarship may be consecutively renewed subject to all criteria being met.
Gloria Ruiz, Chair of the Department of Communication Arts, English, and Humanities, said, "With the rapid growth of Spanish-speaking populations in South Florida and throughout the country, priorities for communications programs are changing. The diversity of the working world demands a broad understanding of the issues that shape intercultural communication within and beyond the Spanish-speaking community."
The University’s new Master of Arts in Communication Arts with a Specialization in Hispanic Media responds to this demand. The program’s multidisciplinary approach prepares students for interpersonal and management challenges of today’s bilingual communication’s workplace. Courses focus on critical communication issues involved in the field of media. Students can expect a blend of academic theory and practical skills.
A graduate open house is being held on Thursday, July 7, 2005 from 6- 8:00 pm at the Evelyn & George Goldbloom Convocation Hall at St. Thomas University. Students interested in applying for the partial scholarship will be able to speak the chair of department and representatives from admissions and financial aid. The application fee will be waived for all students that apply that night. RSVP to 305.628.6546 or online at www.stu.edu.
St. Thomas University is an urban, student-centered, Catholic university located in Miami, Florida dedicated to educating leaders who contribute to the economic and cultural vitality of the regions they serve.
Posted by Elena del Valle on July 1, 2005
New York, NY–(HISPANIC PR WIRE)–June 30, 2005– Univision television host Myrka Dellanos will host a new program entitled "En Exclusiva con Myrka Dellanos” (“Exclusive Interviews with Myrka Dellanos”), Univision’s new weekly TV program where she will interview Hispanic celebrities.
The 15-year TV veteran will also be adding author to her impressive resume with the release of her first book, set to hits bookshelves this fall. The inspirational tome will spotlight her life as a successful TV journalist as well as her most important role to date–mother to 11-year-old daughter Alexa.
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