Posted by Elena del Valle on May 20, 2005
Washington, DC–(HISPANIC PR WIRE)–May 18, 2005–The U.S. Small Business Administration (SBA) recently awarded Robert E. Bard, president of LATINA Style magazine with its Special Achievement Award for his contributions to women professionals and entrepreneurs. LATINA Style magazine, a magazine for Latina professionals in the U.S. offers multi-facetted, multi-service empowerment resources for today’s Latinas such as the Latina Style’s Business Series, Latina Style 50 Best Practices in Diversity Conference & Awards Ceremony, and the Latina Style National Latina Symposium. “The emergence of the Latina entrepreneur as a catalyst for prosperity is a welcome change in our community. Latinas are starting and succeeding in business all across the country,” says Robert E. Bard, President, LATINA Style magazine. “Latinas are outpacing all other business startups three to one.”
The LATINA Style Business Series, high-powered, one-day conferences, in eight cities across the country, engages attendees and expert presenters in seminars specifically designed to address the major issues they face as professionals and entrepreneurs such as getting access to capital, professional and support services, and meeting communication needs.
Women have the opportunity to network with peers, corporate sponsors and partner organizations in the exhibit area. The next Business Series are May 20 in Miami, FL.; June 17 in Chicago, IL; July 12 in Philadelphia, PA; and November 11 in San Bernardino, CA. The LATINA Style 50 Best Practices in Diversity Conference & Awards Ceremony, held in Washington, DC every February, recognizes the best companies for Latinas to work for based on corporate America’s policies and practices and addresses corporate issues pertaining to Hispanic women in the workplace.
The LATINA Style 50 are chosen through Latina Style’s extensive review and evaluation of more than 600 of the most respected corporations in the United States based on issues LATINA Style readers identified as most important to them in the workplace. The principal areas of review and evaluation are: number of Latina executives; mentoring programs; women on boards of directors; educational opportunities; dependent/childcare support; leave for childbirth; alternative work policies; benefits; women’s issues; and Hispanic relations. The Equal Employment Opportunities Commission and the U.S. Department of Labor monitors the Latina Style 50.
The LATINA Style 50 attracts the participation of top Latinas in corporate America, influential leaders in the Hispanic community, corporate CEO’s, chief diversity executives, marketing and human resource officers, Latina entrepreneurs, government decision-makers, and other national experts on diversity in the workforce.
The LATINA Style National Latina Symposium set for September 8-9 in Washington, DC, brings together Latinas to discuss and evaluate the status of Latina working women in the United States. Through roundtable and panel discussions, and in-depth surveys, a national report is produced and presented to national leaders, including the political establishment, the business and education community, colleges and universities, community groups and career centers in an effort to improve the status of Latinas.
Launched in 1994 by the late Anna Maria Arias, LATINA Style is the first organization with its flagship national magazine dedicated to the needs and concerns of the contemporary Latina professional workingwoman and the Latina business owner in the United States.
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Posted by Elena del Valle on May 14, 2005
Fox Sports en Español’s exclusive telecasts of the Copa Libertadores and Copa de Campeones continue to deliver huge ratings for the leading Spanish-language sports network. According to Nielsen Media Research, three games featuring Mexican teams netted Fox Sports en Español solid ratings successes on consecutive nights, particularly among the highly coveted and hard to reach 18-49 male demographic. The second-round Copa Libertadores match in which Pachuca of Mexico handed Sporting Cristal of Peru a convincing 2-0 defeat delivered a solid 3.24 coverage area rating among Hispanic men 18-49, and cracked Fox Sports en Español’s Top 25 programs of all time (among men 18-49) at number 25.
On the same night, the Copa de Campeones match featuring Saprissa of Costa Rica’s defeat of Pumas of Mexico delivered a strong 4.62 coverage area rating among Hispanic men 18-49, good for an overall ranking of 12 on Fox Sports en Español’s Top 25 programs of all time (Men 18-49). The telecast now occupies 12th and 11th place among the network’s Top 25 programs of all time for adults 18-49 and total Hispanic household reach, respectively.
Completing the trifecta of ratings triumphs for Fox Sports en Español over two nights, the May 5 Copa Libertadores match featuring legendary Mexican Club Chivas of Guadalajara and Chile’s Cobreloa netted an exceptional 5.15 coverage area rating among men 18-49, as well as a solid 3.78 coverage area rating among adults 18-49. Chivas’ 3-1 defeat of Cobreloa now ranks 6th, 8th and 13th among the network’s all-time Top 25 programs (against men 18-49, adults 18-49 and total Hispanic households, respectively).
About Fox Sports en Español
Fox Sports en Español is available through affiliated cable systems and through DIRECTV and Dish Network satellite providers. Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International.
Fox Sports en Español features more than 1,000 hours of live, exclusive sports programming in Spanish each year, including the Copa Libertadores, Copa Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; the Caribbean World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.
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Posted by Elena del Valle on May 14, 2005
Los Angeles, CA–(HISPANIC PR WIRE)–May 12, 2005–TuTv today announced that its music networks – Telehit, Ritmoson Latino and Bandamax will telecast the annual music festival ACAFEST live from May 15 – 21, 2005. The festival is the largest multistage, one week, 24 hours a day concert series hosted at the port of Acapulco in Mexico.
ACAFEST is produced by Televisa, and will feature top Latin performers such as Alejandro Fernández, Juan Gabriel, Yuri, Tucanes de Tijuana, Kabah, Elefante, Moderatto, Ari Boroboy, Fey, Genitallica, Priscila y sus Balas de Plata, Maribel Guardia, Bobby Pulido, RBD, Marco Antonio Solís, La Quinta Estación, Kumbia Kings and Francisco Céspedes.
Telehit’s, Ritmoson Latino’s and Bandamax’s exclusive coverage will include full concert transmissions, back stage interviews and VJs commentary from Poncho Maciel, Kalinda Cano and Claudio from Telehit; Gabriel García and Alejandra Bejarano from Bandamax and Analía from Ritmoson Latino.
The festival will feature many celebrities and community leaders including comedians Consuelo Duval, Adrián Uribe, Jo Jo Jorge Falcón, Luis de Alba. This will be the second year in a row actress and signer Paty Manterola, is the official face of the event.
About TuTv:
TuTv was created in 2002 through a joint venture between Univision Communications Inc. and Televisa S.A. The TuTv networks are available on satellite and cable platforms across the nation. TuTv includes five of the most powerful network brands in the Spanish-speaking media world, including De Película, De Película Clásico, Telehit, Ritmoson and Bandamax. This collection of digital television networks produced by Televisa is already distributed and popular throughout Mexico, Latin America and Europe. Featuring classic and contemporary films, music videos that reflect the rhythms, vibrancy and passions of Hispanic communities, and wildly popular youth and lifestyle programming, the TuTv suite of networks is the premier vehicle for pay television providers to reach the fastest-growing market in America. For more information please visit http://www.tutv.tv.
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Posted by Elena del Valle on May 12, 2005
CBI’s Inaugural Forum on Pharmaceutical Market Segmentation June 27-28, 2005 Doubletree Hotel Philadelphia, PA
CBI’s Inaugural Forum is a must-attend event for pharmaceutical companies who are developing customized marketing campaigns targeted at specific patient populations. This event focuses on strategic initiatives surrounding marketing segmentation that are critical to not only reaching specific target markets that often get overlooked, but developing customized messages that will resonate with them.
This event is a first-in-class conference providing the only opportunity for product and brand managers, as well as those charged with marketing strategy and business development, to attend one event that addresses all their consumer marketing segmentation challenges. This experience offers a full afternoon of plenary keynote sessions on day one, leading up to a second day packed with three comprehensive, concurrent tracks:
- Demographic Segmentation
- Multicultural Segmentation
- Behavioral and Attitudinal Segmentation
This format allows attendees to design their own agenda by moving between the tracks and choosing the sessions that best fit their learning and networking needs.
Topics for discussion include:
- Women’s health marketing
- Men’s health marketing
- Marketing to the senior population
- Understanding consumer attitudes and their impact on marketing
- Developing a long-term ethnic marketing project
- And many more
For more information or to register, contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.
Posted by Elena del Valle on May 11, 2005
IQPC announced its 10th Consecutive U.S. Hispanic Marketing Conference to be held this fall at the Hotel Intercontinental Miami from September 19-21, 2005. This year’s event will provide marketers with advanced solution oriented presentations, new case studies and panel discussions led by leaders in the U.S. Hispanic Marketing initiative.
Marketing IQ’s 2005 conference focuses on actionable strategies that can be used to tackle the latest challenges in reaching, communicating and targeting the ever growing Hispanic consumer population in the United States. Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.Register by calling 1-800-882-8684 or visit IQPC
Posted by Elena del Valle on May 9, 2005
Vida Nuestra 53-foot trailer
Integration of 15 Brands into Hispanic Family Experience
Provides Foundation of Mobile Event Marketing Tour
San Diego, April, 2005 – As part of it’s mission to help contribute to
and encourage the health and well-being of the U.S. Hispanic market, a
unique culturally relevant, bilingual educational experience is being
delivered to Hispanic consumers nationwide.
Launched in Miami in March and running through mid-October, the
multi-faceted interactive grassroots mobile marketing program will visit
key Wal*Mart stores and major Hispanic events throughout the U.S. The
program enables consumers to tour an interactive Latino family home,
participate in free health assessments, and receive a free bilingual
magazine and product samples. Accompanying the tour are a team of 7
trained Brand Ambassadors who are available to interact with consumers
and deliver key messages in Spanish and English.
The program created by San Diego based AIM – Alternative & Innovative
Marketing, will enable consumers to discover more about their health,
wellness and available healthcare products through an interactive self
discovery experience. The tour takes place in what appears to be a
“Placita”, a neighborhood environment typical in Latina America, where
the consumer will get to walk through the “home” of the Bueno Family,
featured within a 53 foot trailer adorned with an eye-catching facade.
Consumers are led through the Vida Nuestra experience from the
perspective of Sofía, the teenage daughter of the Bueno Family who
educates consumers about the featured brands by showing how they help
her family. She leads consumers through the interior of her family’s
home, which has been designed in a “maze-like” manner that requires
participants to physically go into each room for a brand interaction.
Upon exiting the Bueno Family home experience, consumers enter the
self-discovery area of the tour, where they can participate in numerous
health assessments, including body mass index, diabetes risk assessment
and blood pressure screening. As consumers conclude the Vida Nuestra experience, they receive a free
custom bilingual health magazine with accompanying product samples and
literature delivered in a poly-bag.
Posted by Elena del Valle on May 9, 2005
According to a recent Arbitron study, “Hispanic Radio Today: How America Listens to Radio 2005," the number of U.S. Spanish-language radio stations is the highest its ever been 678 stations.
Hispanic Radio Today is the result of Scarborough consumer and Arbitron audience data which reflect the listening habits of the U.S. Hispanic radio audience. Available in English and Spanish, the study looks at Hispanic listening nationally and at the most popular formats. More
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Posted by Elena del Valle on May 9, 2005
New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–May 9, 2005–Macy’s announced today the selection of New York-based Latinvox to handle national advertising for the Hispanic market. Latinvox will primarily focus on creating broadcast media campaigns for Macy’s, Federated Department Store’s (NYSE:FD)(PCX:FD) largest store brand, for the Fall 2005 season. This important decision to partner with a Hispanic agency is an extension of Macy’s diversity initiative that is an integral part of the company’s business objectives. Macy’s long-term strategy is to build on the Hispanic customer base, which has quickly become the largest and fastest-growing U.S. ethnic group. “The Hispanic market is an increasingly important part of Macy’s core-customer base. It is critical for us to find new resources in order to reach out to this community. This partnership will complement existing multi cultural marketing initiatives that are being designed to more effectively message the Macy’s brand to our African American and Asian customer,” said Peter Sachse, Macy’s Corporate Marketing President and Chief Marketing Officer.
Federated (fds.com), with corporate offices in Cincinnati and New York, is one of the nation’s leading department store retailers, with fiscal 2004 sales of more than $15.6 billion. Federated operates more than 450 stores in 34 states, Guam and Puerto Rico under the names of Macy’s and Bloomingdale’s. The company also operates macys.com and Bloomingdale’s By Mail. Latinvox (latinvox.com) is a 100% minority-owned Hispanic advertising and marketing agency helping clients communicate effectively with the U.S. Hispanic markets in a fully integrated fashion. Latinvox services include advertising, public relations, media planning and buying, research and consumer insights, direct and interactive marketing, events and promotions and branded content among others. Latinvox addresses its clients’ business opportunities through proprietary methodologies that touch upon key areas such as product and category relevance, consumer segmentation, media and channels optimization, culturally relevant creative executions and the tracking of return on investment.
Posted by Elena del Valle on May 9, 2005
Fort Lauderdale, FL–(HISPANIC PR WIRE)–May 9, 2005–“Raza de Campeones”, the first and only Spanish-language television show that highlights the achievements and cultural values of U.S. Hispanics premiered in April. Viewers in Los Angeles, Miami, Fort Lauderdale, Santa Barbara and Reno, can watch the first season of the show every Sunday during prime time. Currently, syndication negotiations take place with other local broadcast channels in the country, including Puerto Rico, to make this program available to a broader audience.
Raza de Campeones, a production of Picabú Productions, has traveled throughout the United States to meet with Spanish-speaking people that have achieved success in the arts, business, sports and other areas. Moreover, this hour long show includes a street survey about topics of general interest that reflect the lifestyles and culture of the Latin community. The show also presents a section about the Latin traditions incorporated into American culture and reports about social organizations that help Latin people in the United States.
The three hosts that conduct the show have also achieved great success in communications, arts and business. Esther Lambert, a multifaceted Venezuelan that has distinguished herself in many areas, is the creator of the show and founder of Picabu Productions; Memo Sauceda, a TV host and Mexican actor with a long and successful career in theater, radio and television; and Pedro Telemaco, a Puerto Rican actor who has been quite successful in films, theater and television.
“Raza de Campeones" brings entertainment, variety and a well-deserved recognition of the Hispanics by highlighting their integration and valuable contribution to the progress of this country. At the same time, it serves as an example to the many people who are still looking to make their dream come true”, indicates Esther Lambert, Executive Producer who has made this project a reality. “Raza de Campeones” fills a gap in Spanish-language programming with a new concept presented in a dynamic, interesting and entertaining manner.
Picabu Productions LLC, created in 2003, is an independent production company based in Fort Lauderdale, Florida.
Every Sunday:
WDLP-TV Ch. 22 Miami, Fort Lauderdale, The Florida Keys 6:00 PM (EST)
KMOH-TV Ch. 6 Phoenix, AZ; Reno, NV 7:00 PM (PST)
KBEH-TV Ch. 63 Los Angeles; Santa Barbara, CA 8:00 PM (PST)
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Posted by Elena del Valle on May 6, 2005
July 25-26, 2005 ·
Chicago · Omni Ambassador East
With Hispanic-American buying power expected to reach almost $1 trillion in the next five years, ignoring the many segments in this market – or marketing to them incorrectly – could cost you millions of dollars in missed opportunities.
Smart food and beverage companies are capitalizing on the increasing Hispanic spending power by developing and marketing products specifically for the Hispanic consumer by taking into consideration their culture and values. Food and beverage companies, as well as advertising agencies and the media, are striving to gain insight into the purchasing behaviors of the Hispanic consumer and are rethinking their general marketing strategies to capture their piece of this evolving market.
This event will bring together and showcase the insights and strategies of some of the leading and most successful Hispanic marketers and product development professionals for and from food and beverage manufacturers, retailers, foodservice, and restaurants.
Hear case study-driven perspectives from leading experts. Discover how:
• Knorr successfully reaches out to the acculturated Hispanic consumer in a relevant fashion without alienating their core un-acculturated consumer
• Tampico Beverages built a brand leader in the Hispanic market on a small budget
• Trinidad Benham partnered with Heinrich Hispanidad to successfully create culturally relevant product names and packaging concepts to increase product awareness and sales
• Diageo North America, Inc. uses event marketing and PR to promote its premium Scotch whisky brands
• Kraft Foods Global, Inc. details how the right strategic alliance expands to retail
• Pathmark Stores, Inc. developed and executed a comprehensive marketing and advertising strategy to connect with the Hispanic consumer
Learn specific tools and techniques needed to reach this Hispanic market. Learn how to:
• Examine the value of targeted consumer research and how findings impact product development and translate into effective packaging and graphic design elements
• Identify the critical success factors for the creation of an effective brand that resonates with the targeted consumer
• Build an internal infrastructure necessary to sustain a multi-cultural effort
• Reach an appropriate positioning that will appeal to the tastes and preferences of Hispanic consumers
• Craft a marketing program to reach the acculturated Hispanic, while maintaining continuity of the existing platform and relevancy to the un-acculturated Hispanic
• Understand the thought processes that lead to successful decision making and partnership between client and agency as they focus on the evolution of their U.S. Hispanic marketing programs
Leading food and beverage companies who participated in our previous events:
Hormel Foods ▪ Labatt USA ▪ Pepsi Cola North America ▪ Masterfoods USA ▪ Bueno Foods ▪ Nestle USA ▪ Jugos del Valle ▪ Domino Foods ▪ Sara Lee Coffee & Tea Consumer Brands ▪ Morningstar Goods ▪ Fiesta Mart ▪ Shaw’s Supermarkets ▪ Dole Packaged Foods ▪ Dr. Pepper Seven Up ▪ Agrilink Foods ▪ Minute Maid International ▪ Kehe Foods
Don’t overlook this rapidly growing market segment. Learn how to capture your share of the Hispanic consumer’s heart, mind and wallet.
Register 3 and the 4th is free.
Program and registration details: call 1-800-647-7600 or log onto http://www.worldrg.com/fw562
