Listen to podcast interview with Denira Borrero, VP, Operations, Omni Direct about direct marketing to United States Latinos

Posted by Elena del Valle on July 12, 2010

Denira Borrero, vice president, Operations, Omni Direct, Inc.

Photo: Omni Direct, Inc.

A podcast interview with Denira Borrero, vice president Operations, Omni Direct, Inc. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses direct marketing to United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.

Denira is responsible for online marketing initiatives, client services, and product campaign management. She serves as co-chair, U.S. Hispanic Council and co-chair, Retail Council for the Electronic Retail Association (ERA).

With over 20 years of global marketing and commercial operations experience, Denira has led a number of global product launches using direct-to-consumer, traditional brand marketing, as well as business-to-business models. Prior to joining Omni, Denira led and managed a $300 million global business unit for Johnson & Johnson. She also spent several years in J&J’s Latin American division starting up a new business franchise and launching the company’s first regional eCommerce platform. Denira received an MBA from Columbia University Business School.

The data Denira quoted regarding 75 percent of United States Hispanics that consume media in both languages she sourced from the 2010 Diversity Markets Report by Synovate

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Denira Borrero” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2010 section of the podcast archive.

Listen to podcast interview with Marcelino Miyares, Jr., director, Mercury en Español about direct response marketing to Latinos

Posted by Elena del Valle on May 3, 2010

Marcelino Miyares, director, Mercury en Español

Photo: Mercury en Español

A podcast interview with Marcelino Miyares, Jr., director, Mercury en Español is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Marcelino discusses direct response marketing to Latinos in the United States with Elena del Valle, host of the HispanicMPR.com podcast.

Marcelino has expanded Mercury en Español which is one of the first full service Hispanic direct response specialty practices in the U.S. In his role as a strategic planner and media director, he has developed marketed communications programs for Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, Philip Morris, PharMor, and American Stores, among others.

Marcelino began his career as media director and account planner for UNIMAR in Chicago. He built extensive retail marketing and telecommunications experience as a Strategic Planner. In 1991, he moved to Los Angeles and co-founded Tamayo Miyares Advertising, a marketing communications firm specializing in campaign integration for U.S. Hispanic markets.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marcelino Miyares” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2010 section of the podcast archive.