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Listen to podcast interview with Marcelino Miyares, Jr., director, Mercury en Español about direct response marketing to Latinos

Posted by Elena del Valle on May 3, 2010

Marcelino Miyares, director, Mercury en Español

Photo: Mercury en Español

A podcast interview with Marcelino Miyares, Jr., director, Mercury en Español is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Marcelino discusses direct response marketing to Latinos in the United States with Elena del Valle, host of the podcast.

Marcelino has expanded Mercury en Español which is one of the first full service Hispanic direct response specialty practices in the U.S. In his role as a strategic planner and media director, he has developed marketed communications programs for Body-by-Jake, Citibank, MCI, Signature Group, Montgomery Ward, PepsiCo, Ameritech, Philip Morris, PharMor, and American Stores, among others.

Marcelino began his career as media director and account planner for UNIMAR in Chicago. He built extensive retail marketing and telecommunications experience as a Strategic Planner. In 1991, he moved to Los Angeles and co-founded Tamayo Miyares Advertising, a marketing communications firm specializing in campaign integration for U.S. Hispanic markets.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Marcelino Miyares” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2010 section of the podcast archive.