Posted by Elena del Valle on March 29, 2010
Photos: GolTV, LatCel
GolTV, a soccer network, is convinced a high percentage of Latinos carry cell phones, go online daily and prefer to do business in Spanish. The company is hoping Spanish speaking Latinos in the 25 United States Latino markets, including Puerto Rico, where it has a presence want to stay informed about the latest in soccer news. It teamed up with LatCel, a Latino mobile entertainment company, to offer fans of the sport the latest updates via their cell phones through GolTV Móvil. The new Spanish-language mobile service, located at m.goltv.tv, promises soccer fans, mostly men, instant access to international soccer news, scores, and video highlights.
LatCel built and manages the mobile platform and its capabilities, as well as the relationships with the cellular operators. GolTV’s role is to provide the content, including the news feeds, and video highlights. Promotion will be ongoing and target the network’s existing audience; marketers will rely heavily on network on-air promos, website advertising on the network portal (goltv.tv), social media efforts, a bilingual press release and an e-newsletter.
According to a company representative, the network has high penetration of Hispanic households in the top 25 Hispanic markets. The new platform is being promoted to those who likely already watch the network who want to stay connected to their favorite leagues, teams and tournaments while on the go.
Rodrigo Lombello, COO, GolTV
“We are promoting GolTV Movil to the soccer fan on the go who wants to stay connected to their favorite leagues, teams and tournaments. GolTV Movil is part of our commitment to be the all-in-one resource for the fútbol fan, as the mobile platform features instant cell phone access to the top news, scores and highlights from the international soccer scene,” said Rodrigo Lombello, chief operating officer for GolTV, via email.
GolTV Móvil offers a video and text message alert subscription product and a mobile portal. According to a press release, GolTV Móvil users will be able to follow the network’s commentator blogs, check programming schedules and view match scores. Short video highlights of GolTV programming, including news from Spain’s La Liga and Germany’s Bundesliga, will be on the mobile portal.
Jorge Rincón, CEO, LatCel
“Soccer draws a consummate, avid and loyal fan base, and GolTV has proven itself to be the trusted go-to resource for passionate Hispanic soccer fans,” said Jorge Rincón, chief executive officer of LatCel, a company created through a joint venture between WAU Móvil and Venevision International. “With GolTV we become the leader in mobile soccer content for Hispanic audiences.”
Founded in 2003 and led by Enzo Francescoli, chief executive officer and former international fútbol player, GolTV is touted as the only bilingual U.S. soccer network. The all-soccer network serves over 6,000 hours of soccer made up of more than 4,200 hours of match play and a mix of soccer programming, including a weeknight soccer news program, GolTV News. LatCel provides content management and services to wireless carriers, brands and media companies.
Posted by Elena del Valle on August 13, 2007
Geoscape Multicultural Market Intelligence Summit 2007
October 26-27, 2007
Miami, Florida
Geoscape Multicultural Market Intelligence Summit 2007
Posted by Elena del Valle on August 12, 2007
PRSA 2007 International Conference
October 20 – 23, 2007
Philadelphia, PA
Life, liberty and the pursuit of exceptional public relations
It’s the public relations event of the year. Learn new strategies and tactics — including ways to capitalize on new media and technologies — from more than 200 experts while sharing insights with thousands of your industry peers October 20-23 at the PRSA 2007 International Conference, PR Evolution: Innovation. Collaboration. Influence.
Join us in Philadelphia for keynotes with acclaimed actress and humanitarian activist Mia Farrow, leading political strategist Donna Brazile, “Meet the Press” moderator Tim Russert and others.
Session Highlights
Insights into Effective Multicultural Marketing Campaigns * Understanding and Influencing the New Influencers * The New Landscape: The Evolution of Hispanic Media & Measurement * Campaigning on YouTube and in Second Life * Leveraging Multicultural Communities in a Public Relations Campaign * Communications that Connect: Innovative Uses of Technology to Reach a Global Internal Audience * Video Blogging to Build Brand Reputation * Cross Border Communications: Practicing Public Relations in a North American Marketplace * Think the Press Release is Dead? Think Again *Strange Bedfellows: How Environment and Development Issues Bring Companies, Activists, Communities and Other Interests Together and more!
Why wait? Register today and save $200! Register online at www.prsa.org/conf2007
Posted by Elena del Valle on August 11, 2007
Hispanic Digital and Print Media Conference
October 11, 2007
New York, New York
http://www.latinvision.com/portada/
Posted by Elena del Valle on July 31, 2007
12th U.S. Hispanic Marketing
September 24 – 27, 2007
San Diego, California
Are you communicating in one voice and two languages? Are you localizing content? Is your brands strategy connecting with consumers? If you answered no to any of those questions the 12th Annual US Hispanic Marketing Conference is your answer. With the continuous rise of the U.S. Hispanic population and the significant increase in the number of prosperous Hispanic households, there is a plentiful opportunities for you to explore new avenues and this conference will help you get the answers you need to make your explorations and business successful. Join us in San Diego, September 24-26 to get fresh perspectives, and learn from Industry ground breakers.
http://www.site-members.com/hispanic/benefit_fullpage.html
Posted by Elena del Valle on July 25, 2007
Anti-Counterfeiting & Brand Protection
Combating the Escalating Danger of Global Counterfeiting
September 17 – 19, 2007
The Westin New York at Times Square, New York, NY
IQPC’s second event on Anti-Counterfeiting and Brand Protection will address the huge challenges associated with combating and preventing the manufacturing and distributing of counterfeit goods. Find out how to generate more profit and protect your company’s brand. Our speakers and panelists will share strategies for securing and enforcing Intellectual Property rights strategically overseas, particularly in China as well as others (Malaysia, Hong Kong, Taiwan, Russia, Pakistan, North and South Korea, Argentina, Brazil, Paraguay, among others). This conference will provide you with all the tools necessary to strengthen your organization’s brand protection strategy in order to ensure continuous growth and, most importantly, success in an ever competitive global marketplace.
Register now by calling 1-800-882-8684 or visiting us at: www.iqpc.com/us/anticounterfeit/hmpr
Posted by Elena del Valle on April 16, 2007
IQPC 2007 Multicultural Marketing Summit
April 16-18, 2007
Miami Beach, Florida
http://www.iqpc.com/cgi-bin/templates/genevent.html?topic=236&event=12434&
April 2007
Posted by Elena del Valle on March 29, 2007
4th Annual Multicultural Marketing for Financial Services and Health, Life and P&C Insurance Companies
March 29-30, 2007 Marriott New York at Brooklyn Bridge
The Center for Business Intelligence is pleased to present this premier annual event that focuses on multicultural initiatives specific to the financial services and insurance industries. This is the only event of its kind that offers practical tools and communication strategies that allow you to effectively reach out to rapidly ascending diverse markets.
Our 2007 event includes multiple perspectives on the Hispanic market. The event features presentations from industry leaders: Chiqui Cartagena covers key trends in marketing to the financial services sector; Steven Palacios of Cheskin discusses Product Innovation through cross-border opportunities in the Hispanic market and a pre-conference workshop on Translations and Transcreations is facilitated by Leticia Fernandez Godwin of BCBS Florida and Alfredo Ortiz from Grupo Mas. Attend this interactive and educational two-day conference to hear high level informative presentations, explore key development strategies, and maximize marketing resources to reach important and growing diverse markets. For more information, please call 800-817-8601 (outside the U.S. 781-939-2438), visit http://www.cbinet.com/ or email cbireg@cbinet.com
Posted by Elena del Valle on March 19, 2007
8th Annual Multicultural Pharmaceutical Healthcare Market Development & Outreach
March 19-20, 2007
New Brunswick, NJ
www.srinstitute.com/multiculturalseries
Posted by Elena del Valle on March 12, 2007
Innovations in Hispanic Marketing 2007
March 12-14, 2007, Coconut Grove, FL, Ritz-Carlton Coconut Grove
Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.
The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.
Subscribers to HispanicMPR.com will receive a 15% discount off the full conference price.
For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit http://www.trademeetings.com/ or e-mail ihmc@trademeetings.com
See you in Coconut Grove!
