Posted by Elena del Valle on September 14, 2022
Mindfulness Through the Stars
Photo: Mango Publishing Group
Ashley Flores, who as of this writing has 172,000 subscribers on YouTube, where she posts content as the Amateur Guru, wrote Mindfulness Through the Stars A Zodiac Wellness Guide (Mango Publishing Group, $22.95). The 175-page hardcover book has a 2020 copyright.
The book, her first, is divided into an Introduction, a chapter for each sign of the zodiac as well as a chapter on mindfulness and one on self care. According to her biography the Canadian resident is an amateur astrologist.
When asked about the primary target audience for the book the author replied via email through a Mango representative, “While writing this book, I tried not to have a specific target audience in mind. Of course, I knew a large portion of the people choosing to purchase and read my book would be viewers of my youtube channel. These viewers are typically young adults, of all genders. However, I targeted my book towards people who value personal-development, mindfulness, self-care, and of course astrology lovers! I wanted to cater this book to people who have a basic understanding of zodiac signs, so that they could learn the potential that tuning into their zodiac signs energy can have on aiding them on their self-help journey!”
Regarding the amount of time the project required from idea to publication she said, “Prior to beginning the writing process, I worked closely with Mango to develop an editorial brief, come up with a name, a cover, and of course – a general idea of what the book could be. This process took a few months. I began writing the book in October 2019 and the final draft was submitted early May 2020. It was a much quicker process than I had imagined!”
When asked if she has plans for other titles she said, “Absolutely! I am planning to release a guided journal, as well as a second self-help book. I am also currently working on guided workbooks and worksheets.”
When asked her motivation in writing the book she said, “As a child and young adult, I had always had a passion for writing. I often wrote short stories, poetry, and scripts. It was always a goal of mine to release a book. Eventually, I channeled all of my creative energy into my youtube channel which gained the attention of Mango Publishing. They saw something in me, and presented the idea to me to write a book on Astrology. It all felt very aligned with my passions, and I happily decided to work with them on this book!”
“As a creative person, I have many goals and aspirations,” she said when asked what she hopes to achieve. “A few things I would love to achieve are writing a second book, becoming a life coach, success on both of my youtube channels, and using my platform and endeavours to help change the lives of others around me. I have a passion for helping others understand themselves and their true passions, and would love to see how far I can take that.”
How will she measure success in relation to the book? “If just one person can read my book and say it helped change their life for the better…That is success to me.”
Regarding ways and channels other than her own YouTube videos she uses to promote the book she said, “I promote my book mostly through my TikTok and Instagram, however – I bring it up in real life conversations as often as I can! I live in a big city and meet a lot of people, and always go out of my way to bring up my book as often as possible! People are very supportive and either purchase the book, or recommend it to a friend.”
When asked about the title and the chapter on self care she said, “To me, being mindful is to be intentional and aware. These are forms of self-care to me. Being intentional allows me to make sure that all of my actions are in alignment with who I am and what I want. When I take the time to be intentional, I find that I am able to tune into my higher self with ease. This is important to me because I strive to be the best version of myself daily. When I show up for myself, and others – I want to make sure I am reaching, or close to – my highest potential.”