Monday, November 14, 2022

California realtor releases branding book with community financial support

Posted by Elena del Valle on March 30, 2022

Brand With Purpose

Brand With Purpose

Photos: book cover, Page Two Publications; author, Ian Maddox

With the help of sponsors and a GoFundMe campaign Los Angeles realtor Ivan Estrada dedicated some three years to the publication of Brand With Purpose Find Your Passion, Stay True to Your Story and Accelerate Your Career (Page Two, $25), a 277-page hardcover autobiographical branding book. According to the author the book is for anyone in business, not just real estate practitioners.

“Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from other successful trailblazers,” Estrada said by email via an intermediary. “In this book, Ivan recounts his journey of growing up Latinx, queer, and working class, and shares the critical lessons about personal growth and self-discovery he learned along the way.”

Ivan Estrada, author Brand With Purpose

Ivan Estrada, author, Brand With Purpose

When asked to define the primary target audience for the book he said, “The primary audience for this book is younger entrepreneurs and teenagers. This book is something that I wish I had early in my entrepreneurial career. Of course, I wouldn’t change a thing; I love where I am today. However, if I can change the path of a young entrepreneur or teenager, that would be amazing for me. Brand With Purpose is also for those looking to get inspired and be motivated. If someone feels stuck or needs a change of pace, this book would be great for them as well.”

Regarding funding of the title he said, “Yes, we did receive sponsorship funds and in-kind support. The Sponsorship funds came from Making Education The Answer (META) Foundation, Leap foundation, Junior League of Los Angeles, University of Southern California Lambda Scholars, The Harmony Project, and Youth Business Alliance. We also organized a Go fund-me teaming up with Next Gen to donate books to students in Los Angeles. I was blessed to have family, friends, coworkers and colleagues make contributions for the book as well.”

How will he measure success? “Just being able to influence one person and change their path, allowing them to go down a more authentic and purposeful path, is more than enough. I don’t make judgments wholly based on sales numbers and the revenue generated. If I can help just one person change their life to be more meaningful, authentic, and purposeful, it helps fuel my purpose. Since the book was published, I have had people reach out to me via text, email, and social media, telling me that the book changed their life in some shape or form, and that was when I knew the book was a success, and I hope I continue to find success.”