Saturday, October 19, 2019





Podcast with Francisco Serrano about why an agile leader is key to success

Posted by Elena del Valle on May 20, 2019

Francisco Serrano, CEO, 121

Francisco Serrano, CEO, 121

Photo: Jesus Lara

A podcast interview with Francisco Serrano, CEO, 121 is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, he discusses why an agile leader is key to success with Elena del Valle, host of the HispanicMPR.com podcast.

Francisco, who is also president and chief speed officer of 121, is a branding specialist with over twenty years of experience in mid-to-large-sized national and international organizations. He has worked primarily in corporate and product development, brand strategy and brand architecture, packaging as well as in video and web development.

Prior to starting 121, Francisco worked as the director of Client Services at Alazraki, a leading advertising agency in Mexico. He also served in leadership roles at C&A, a European retail store conglomerate, where he headed communications management and new product development. Francisco has been a key player in international brand implementations for McCormick, Bayer, Heineken, Cadbury, OxiClean, Ferrero Rocher, and Hershey’s. He has worked in the launch strategy campaigns for RB’s Lysol and Air Wick.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Francisco Serrano” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2019 section of the podcast archive.