Posted by Elena del Valle on January 3, 2017
What We Can Learn
By Jay Gronlund,
President, The Pathfinder Group
Jay Gronlund, president, The Pathfinder Group
Photo: The Pathfinder Group
Without doubt, Donald Trump’s election victory was a shock to most people, especially pollsters, the news media and those living in urban centers across the country. In some ways, it was a contest of character between the two most unfavorably perceived presidential candidates in history. However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for. And this is what branding is all about – making promises that resonate with people’s intense emotional desires, to connect with them.
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