Posted by Elena del Valle on October 28, 2016
Chef Ronaldo’s Sabores de Cuba
Photos: American Diabetes Association
Are you looking to celebrate the holidays with traditional dishes that are healthy for your family? Chef Ronaldo’s Sabores de Cuba Diabetes Friendly Traditional and Nuevo Cubano Cuisine (American Diabetes Association, $18.95), a bilingual recipe book published this year in Canada, might interest you. Cuban-Colombian Chef Ronaldo Linares spent one year developing recipes and writing his first cookbook for “people who want to get back in the kitchen and discover cooking again, mothers looking to feed their family amazing, healthy, Latino-Cubano food, and the diabetic community that want to change their palate.”
The recipes in the 260-page softcover book are all original and include his takes on oldies from the Cuban people, experiences, and memories of food, the chef explained. Written in English and Spanish the book features 100 recipes as well as information on the importance of farmers markets, kitchen tips from the chef, gluten free flour substitutes, Cuban classics, stews, side dishes and condiments, smoothies, breakfast, salads and surf and turf.
When asked in what significant way his book is different from the many cookbooks published already Linares said by email via a public relations representative, “The book is extremely personal. The stories, recipes, and moments are all real. The book is for the amateur cook at home and also the experienced cook who wants to add more to the arsenal, but overall, the book will make you dance and teach you some Spanish, being that it is bilingual.”
“Life Mostly!” the lively chef said when asked why he wrote it. “It’s what drove me to write them, my legacy, my drive, and I want people to eat my amazing food.”
The biggest challenge of the book project, he said was the time frame he had to complete the work. He had to squeeze time from balancing the restaurant, being a parent, and being a husband.
Linares, a former United States Marine, is a classically trained chef. When not in the kitchen, he is active in his community speaking to schools and youth groups. He was honored by the Statewide Hispanic Chamber of Commerce of New Jersey as Outstanding Culinary Person of the Year.
Click to buy Chef Ronaldo’s Sabores de Cuba
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Filed Under: Books
Posted by Elena del Valle on October 17, 2016
Shirley A. Aaron, author, Troubling the Ashes
Photo: Shirley A. Aaron
A podcast interview with Shirley A. Aaron, author, Troubling the Ashes, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses racism and her book with Elena del Valle, host of the HispanicMPR.com podcast.
Shirley is a retired Alabama teacher and Georgia media specialist, with 42 years of experience in education. She attended college after her son and daughter were born, achieving a degree in education in order to teach important values through literature. In 2007, she was widowed when her husband Charles O. Aaron passed away from cancer. She is also the author of <em>Drops of Light</em>, a book of poetry, and <i>Sweet Tea with Lemon</i>, due to be published in 2017.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Shirley Aaron” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2016 section of the podcast archive.
Posted by Elena del Valle on October 14, 2016
Broadcasting Happiness
Photos: BenBella Books
Can adopting a glass is half full instead of a glass is half empty outlook on life improve your performance at work? Can a two-minute habit transform a pessimist into an optimist? There are those who are convinced it is possible. Former journalist turned researcher and small business owner Michelle Gielan believes so much in the power of positive thinking she has made it her business. In Broadcasting Happiness The Science of Igniting and Sustaining Positive Change (BenBella Books, $25.95) Gielan discusses her affirming approach to business and journalism.
In her book, she cites corporate, academic and journalistic examples of the impact a happy attitude can have on results and in some cases profit. In one school district, she says, graduation rates rose from 44 percent to 89 percent over several years as a result of positive attitudes and related practices. A news series focused on happiness that aired during the recession garnered the highest viewer response that year, she explains. She declined to answer questions submitted by email via her publisher for this article.
Michelle Gielan, author, Broadcasting Happiness
One technique that can influence results is how we begin a conversation; by priming the brain with the tone we seek from the beginning we improve the likelihood of accomplishing our goal, the author says in the second chapter. Because we receive an overwhelming amount of input every second our brains struggle to pay attention to it all so turning people’s attention to the positive might allow them to avoid the paralyzing effects of the negative, she says.
It isn’t enough for an individual to maintain a positive attitude by her or himself, Gielan says. By prompting others to share your upbeat message you can multiply its effect exponentially. She believes it is possible to create contagious optimism which can shift a work or home culture from negative or neutral to positive. She suggests six elements are necessary for others to broadcast a message: motivating hidden broadcasters to share your message; raising the status of the broadcaster; emphasizing high emotions; making it easy and practical for people to share your message; including action steps.
The 275-page hardcover book published in 2015 cites sources in endnotes. It is divided into eight chapters and three main sections: Capitalize on Positivity, Overcome Stress and Negativity, and Create a Positive Ripple Effect as well as a Journalist Manifesto at the end.
Gielan is computer engineer specializing in electrical engineering and systems architecture by training. According to her biography, she is founder of the Institute for Applied Positive Research and managing partner at GoodThink. Prior to that she was anchor of two national newscasts at CBS News and correspondent for The Early Show.
Click to buy Broadcasting Happiness
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Filed Under: Books
Posted by Elena del Valle on October 5, 2016
By Ismael El-Qudsi
CEO, SocialPubli.com
Ismael Elqudsi, CEO, SocialPubli.com
Photo: SocialPubli.com
Word of mouth has always been the best way to communicate a message and in the digital world in which we live, social networks provide a vast arena for communication, collaboration and interaction.
In this busy, crowded social media space, think of influencers as mini megaphones that help to amplify your brand’s key messages and online presence. Their endorsements connect your brand to your target market, delivering powerful results at scale.
A recent study (adweek.com/prnewser/study-influencer-marketing-pays-6-50-for-every-dollar-spent/111584 ) revealed that influencer marketing pays $6.50 for every dollar spent. Marketers have taken notice and according to this infographic (theshelf.com/the-blog/2015/3/17/influencer-marketing-is-the-new-king-of-content) by The Shelf, 65 percent of brands now run influencer campaigns.
The influencer marketing space will continue to grow and evolve as marketers perfect their skills and decipher the best practices for campaigns.
Here are five key ingredients to keep in mind for your next influencer marketing campaign.
Click to read the entire article Five key elements for a successful influencer marketing campaign
