Posted by Elena del Valle on December 28, 2015
Penance album cover
Photos and song: Mindless Sound Records, LLC
On January 12, 2016, Mindless Sound Records, LLC will release Penance, Lyrical Justifier’s solo debut hip hop album. An aspiring artist for 14 years, Lyrical Justifier wrote all the songs on the album. Scroll down to listen to Music Is My Blood, a single from the new album.
Lyrical Justifier
Lyrical Justifier is the artist name of Stephen C. Sebastiao, the United States born son of a Portuguese father and a Brazilian mother. The album features 17 songs and includes the music of DJ SoulBuck (Beat Minerz Radio, DJ for Doodlebug); Gordon Nelson Jr., a former Gloria Gaynor background vocalist; Jamal Coltrane; Richard Reiter, an Emmy Award Winning Composer and sax and woodwind player; as well as several independent vocalists. Brother Noyze The Mad Musician produced the album and designed the album cover.
Posted by Elena del Valle on December 9, 2015
Millennials have a higher preference for fresh produce than non-Millennials.
Photo: HispanicMPR.com
As older generations decline Millennials are growing and are expected to continue growing over the next five years. Millennials represent one quarter of the population of United States, making them the largest generation at present. At the same time Millennials are highly diverse as a generation. Among Millennials 21 percent is Hispanic, according to Mintel, a data and market research company.
Divided into younger and older Milennials this generation is marrying later, saving money, going to school and or starting a family. They shop differently, like different products, and have different attitudes about food than previous generations, and their income ranges from below average to about average, according to The Millennial Impact: Food Shopping Decisions US, September 2015, a Mintel report.
A Mintel survey indicates that only 47 percent of Older Millennials and 35 percent of Younger Millennials surveyed said they trust large food makers. Among older millennial’s 77 percent wish food manufacturers were more transparent about how they make their products while 70 percent of their younger contemporaries said they wish the same thing. Among non-Millennials 69 percent wished food makers were more transparent about the product that they make.
Millennial’s like shopping for groceries and specialty stores and online, and according to Straight to You, a Mintel Trend, they prefer that products be delivered to them. Both younger and older Millennials have a higher preference for fresh produce than non-Millennials.
Posted by Elena del Valle on December 4, 2015
Publicity From The Trenches
Photos: Sherri Rosen
Because of the fast moving publishing environment gaining attention in the increasingly crowded space of digital and print books can be challenging for new and experienced authors. Some authors know little about publicity self promotion.
Keeping that in mind, Sheri Rosen, head of Sherri Rosen Publicity in New York City wrote a book. She believes that in order to do publicity for a client’s book the publicist must care about the book. She shares tips based on her experience and knowledge with a touch of self promotion in a book for authors. She published Publicity From The Trenches: For Published and Self-Published Authors Paperback, (CreateSpace Independent Publishing, $19.99), a 132-page softcover book (the PDF review copy had 124 pages) March 2015.
The book is peppered with colorful designs and photos, and highlighted quotes. In the section titled The Bottom Line About Publicity, she asks readers, “Imagine publicity with your style, your natural fit, your price, and always your personal satisfaction. Sounds too good to be true, doesn’t it? We thought so, too, but every day, we strive to be a truly custom publicist. That’s our bottom line.”
Sherri Rosen, author, Publicity From The Trenches
She points out that authors are a business and it requires promotion. At the same time, they should spend their time writing while someone with the experience and interest in their work promotes their book. About social media she says it can do a help and also it “… can be a tangled web of wasted time…” Further on in the book she talks about the importance of branding, building a platform and personalized publicity.
Before leading her own publicity company for 17 years, Rosen was in live theater in New York City. According to her website, she writes articles for the Examiner.com, Elephant Journal.com, TheGoodmenProject.com, and for her own Redhead’s Rap Blog.
Click to buy Publicity From The Trenches
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