Posted by Elena del Valle on March 26, 2015
Buddy Valastro, host of Bakery Boss – click to enlarge
Video, photo: Discovery Familia
Interested in capturing the attention of women between 18 and 49 years of age Discovery Familia will air 13 one hour episodes, dubbed into Spanish, of Bakery Boss Mondays at 10 p.m. E/P starting March 30, 2015. The series, new to Discovery Familia, stars Buddy Valastro (Cake Boss) as he visits bakeries on the verge of bankruptcy around the country. Scroll down to watch a short video promotional clip in Spanish.
The show, produced by High Noon Entertainment, first aired in English on TLC in the United States in December 2013. It was filmed mostly in New York. Some filming also took place in Miami, Philadelphia, and Houston.
The show features the story of Pastry Is Art, a Miami bakery owned by Jenny, a Peruvian immigrant. She opened the businesses with her sister to discover work and family are not always a good match. In another episode, the host visits with Kristi, owner of Kristi G’s Cupcakes & More in Dallas. A former business executive, Kristi quit her job to open her own bakery, but business hasn’t been going so well, and she has serious problems with her employees, all relatives. According to promotional materials, in the stories showcased, Valastro listens to the owner’s problems, observes their operations, and advises the families on the best way toward financial success.
Valastro, a fourth generation baker born into the business owned and operated by his parents, grew up in New Jersey in an old fashioned Italian family. With the help of his family, Buddy grew Carlo’s Bakery, expanding outside of Hoboken for the first time. In 2013, Buddy and his family opened three new bakeries in New Jersey. He also opened his first restaurant, Buddy V’s, in the Venetian Las Vegas.
Part of Discovery Communications, Discovery Familia is a Spanish language network dedicated to “Hispanic women and the things they that matter in their lives.” Daytime programming is dedicated to children aged two to six. In the evening, the channel offers programming for women, focusing on home décor, food, health, beauty and parenting.
Posted by Elena del Valle on March 16, 2015
Lara Pizzorno, MDiv, lead author, Your Bones
Photo: Lara Pizzorno, MDiv
A podcast interview with Lara Pizzorno, MDiv, lead author, Your Bones, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses how too many phosphates are killing us with Elena del Valle, host of the HispanicMPR.com podcast.
A member of the American Medical Writers Association for more than 25 years, Lara is the editor of Longevity Medicine Review, and senior medical editor for Salugenecists, Inc., and Integrative Medicine Advisors, LLC. She regularly writes review articles for physicians on issues related to healthy aging for Integrative Medicine: A Clinician’s Journal, covers the breaking research on bone health via video clips available on YouTube, and edits The World’s Healthiest Foods weekly newsletter.
A member of the American College of Nutrition, she is a contributing author to the Textbook of Functional Medicine and the Textbook of Natural Medicine; co-author of The Encyclopedia of Healing Foods, and lead author of Natural Medicine Instructions for Patients. Her book Your Bones: How You Can Prevent Osteoporosis & Have Strong Bones for Life, Naturally, was translated into German and Polish.
Phosphates Table courtesy of Lara Pizzorno – click to enlarge
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Lara Pizzorno, MDiv” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2015 section of the podcast archive.
Posted by Elena del Valle on March 13, 2015
Win the Game of Googleopoly
Photos: Wiley, Bryan Taylor Johnson
Sean V. Bradley, CSP has made a career in automotive sales. When it comes to online sales he believes Google is king, dominating 67.5 percent of the market. He also believes it is essential to appear among the top ten results or the first page of results on Google. Because, he says, only five percent of people look at results beyond the first page, not being on that page is like not appearing at all.
He is convinced he has discovered search engine optimization techniques that will lead readers of his book Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines (Wiley, $25) to Google success. The 249-page hardcover book published this year has 11 chapters where he outlines his SEO theories. The book directs readers to a book related website (it was down at the time this writing).
Sean Bradley, author, Win the Game of Googleopoly
Bradley is founder and chief executive officer of Dealer Synergy Inc. According to his bio, he has personally trained 10,000 automotive sales professionals, and has been hired by 1,000 multi-million dollar automotive dealerships.
Click to buy Win the Game of Googleopoly
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Posted by Elena del Valle on March 6, 2015
The Big Data-Driven Busines
Photos: Wiley
Marketers Russell Glass and Sean Callahan are big data fans. They believe big data “is changing and should change the way business functions.” They are convinced the benefits of data gathering and analysis are available to companies of all sizes and that every company is relying on them.
Sean Callahan, co-author, The Big Data Driven Business
In The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits (Wiley, $30), a 214-page hardcover book published this year, they discuss the marketing advantages they believe it offers.
The book is divided into thirteen chapters in which the authors share the examples of Nate Silver, Copernicus, Apple and Blackberry to illustrate their point.
Russell Glass, co-author, The Big Data Driven Business
For the future they consider the following issues important: personalization, marketing measurement, mobile, Internet, privacy and security, product development, social media, content marketing and human intervention.
Callahan is a marketing journalist, and senior manager content marketing at LinkedIn. Glass is head of B2B Marketing Products at the same company.
Click to buy The Big Data-Driven Business
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Filed Under: Books
