Posted by Elena del Valle on February 7, 2012
The American Diabetes Association is seeking a dynamic, results oriented marketing professional to join our Marketing Communications team in the role of Associate Director, Field Marketing. The Associate Director, Field Marketing will provide critical strategic and tactical support to Association market offices in the successful implementation of marketing and promotional strategies to grow local events and programs.
Click to read the entire Associate Director – Marketing ad
Posted by Elena del Valle on February 6, 2012
Peter Winick, content strategist
Photo: Peter Winick
A podcast interview with Peter Winick, content strategist, Thought Leadership Leverage is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Peter discusses thought leadership marketing with Elena del Valle, host of the HispanicMPR.com podcast.
Peter is a New York City based consultant who works with non-fiction authors and thought leaders. He has over twenty years of experience and has worked with a large number of bestselling authors and renowned thought leaders including Keith Ferrazzi, Chip Conley, Steve Shapiro, and Carol Roth. He has built and managed several consulting and professional development organizations. He can be found online at thoughtleadershipleverage.com
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Peter Winick” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2012 section of the podcast archive.
Posted by Elena del Valle on February 3, 2012
Up Your Sales in a Down Market book cover
Photos: Career Press
As consumer worries continue following the Great Recession and purchases decline the role of sales staff gains importance. Ron Volper, Ph.D., a consultant who has advised 300 companies including 87 Fortune 500 Companies on ways to increase sales, shares his thoughts on how to survive and thrive in the New Economy in Up Your Sales in a Down Market: 20 Strategies From Top Performing Salespeople to Win Over Cautious Customers (Career Press, $15.99), a 224-page softcover book published this year.
Based on 30 years of sales experience and his firm’s proprietary research on the topic Volper is convinced that people in sales need to update their strategies to adjust to customers attitudes and behaviors toward buying. He felt so strongly that he dedicated one year and nine months to publishing the book, his first.
The change in attitudes has had tangible effects on the purchasing process in today’s budget conscious companies, he says in the Introduction. For example, where a single person may have made purchasing decisions in the past a committee may be deciding now; and where a customer may have relied on sales assurances of quality in the past they may require proof today.
Ron Volper, Ph.D., author, Up Your Sales in a Down Market
In the book, he outlines 20 strategies to increase sales and discusses practical skills designed to help sales staff win over cautious customers, orient buyers to overcome fears and objections, prepare presentations to convince hard-to-win-over customers and train sales teams to rely on the winning habits of top-performing salespeople.
“Ask more questions to find out your customers’ needs and expectations,” he said by email in reply to a question asking his advice to novices, nonprofits and small businesses. “Talk less and later in the sales conversation and listen closely to what the customer says and does not say. Once you make a sale do everything you can to stay in touch with your customers and exceed their expectations; for a current customer is 25 times more likely to buy another product (or in the case of a non-profit contribute to your cause) than a new customer is likely to buy anything. And the best way to develop new customer relationships is by getting referrals and introductions from existing customers.”
Volper is managing partner of the Ron Volper Group and an adjunct faculty member at New York University. Before founding his company he was vice president of Sales and Marketing for McGraw-Hill and headed Sales Consulting and Training for Xerox Learning Systems.
Click to buy Up Your Sales in a Down Market
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Filed Under: Books
Posted by Elena del Valle on February 2, 2012
Information provided by Event Partner
Horowitz Associates, Inc.’s 12th Annual Multicutural Media for Multicultural America Forum
March 21, 2012 | Marriott Marquis Hotel, NYC
7:30 a.m. – 1:00 p.m.
Now in its 12th year, this annual Forum is THE venue for learning about trends that affect and influence your viewers and your audiences—America’s multicultural consumers. Come to the Forum to get the latest research on the attitudes and behaviors of multicultural audiences especially as it applies to pay TV, broadband, and mobile platforms. This Forum has become the signature event where programmers, advertisers, agencies, and pay TV companies discuss strategies for capturing and retaining audiences and subscribers in multicultural America.
Adriana Waterston, Vice President, Marketing & Business Development at Horowitz Associates, will present findings from three Horowitz studies to give attendees a comprehensive, 360° view of multicultural, multiplatform consumers: Viewing the Viewer, an in-home videography of multicultural households; State of Cable and Digital Media: Multicultural Edition, a quantitative survey of multicultural consumers across America; and the Consumer Voice Community, an 8-week online research community focused on the media lifestyles of America’s multicultural consumers and how they are adopting to a rapidly changing media world.
The morning will also include a keynote presentation from a top exec from NBC Universal/Telemundo/mun2; an advertiser panel, The Community of “US,” moderated by 20-year marketing veteran and Principal of Fearless Multicultural Jorge Consuegra; a programming and distribution panel, Staying Tuned with Multicultural America; and the programming showcase, featuring all the best new programming from our sponsors and presented by Melvin Perez, President and CEO of MGM Networks Latin America, who will be showcasing Ella, the new Spanish-language network targeting U.S. Latinas with lifestyle and entertainment programming.
The online research community platform is being provided by Ramius Corporation; for the 8 weeks prior to the event, registrants will be able to log in and follow the community in real-time. For more about the studies and a preview of Viewing the Viewer, please visit: www.multiculturalmediaforum.com/presentation.
Confirmed Speakers
Barry Blyn, Vice President, Consumer Insights, ESPN
Jorge Consuegra, Principal, Fearless Multicultural
Ruben Mendiola, VP and General Manager, Multicultural Video Services, Comcast
Melvin Perez, President and CEO, MGM Networks Latin America
David Saldarriaga, Director, Sales & Marketing, Charter Communications
Adriana Waterston, VP, Marketing & Business Development, Horowitz Associates, Inc.
…and more to be confirmed! Speakers will be posted to www.multiculturalmediaforum.com as they are confirmed, so check back often!
Register early and save—early bird discount $249 (through February 17)!
Enter code HMPR2012 online at www.multiculturalmediaforum.com and receive an extra $50 off!
For more information and sponsorship opportunities, please contact us at 914-834-5999 or adrianaw@horowitzassociates.com.
Posted by Elena del Valle on February 1, 2012
TVNotas USA cover February 2012
Photo: Maya Publishing Group
In 2010, TVNotas USA, a weekly Spanish language editorial gossip magazine launched in 1999 in the United States and sold mainly at newsstands, had a circulation of 150,000. Due to the economic downturn the magazine reduced publication to twice a month (26 issues per year) in November 2010 (see Maya institutes publication changes effective immediately). By 2011, circulation had increased to 220,000 boosting the magazine’s points of distribution nationally.
Sales rose 18 percent between 2010 and 211, marketing staff believe, due in part to the lesser frequency of publication which provided more exposure time, and the added points of distribution. TVNotas USA targets Spanish dominant women 18 to 44 years of age and publishes 1.2 million magazines per year with an estimated reach of 7.9 million thanks to a pass along rate of 6.4. More than 50 percent of the readership is of Mexican origin.
Jusmir Gonzalez, editor, TVNotas USA
The magazine’s 96 interior pages and four cover pages are divided into 70 percent editorial content and 30 percent ads. Editorial, produced in the United States and Mexico, is 57 percent entertainment; 11 percent each celebrity interviews, fashion and beauty, and lifestyle; and 5 percent each food and recipes and other content. Jusmir Gonzalez is the new editor of the magazine.
The magazine also has an online presence, tvnotasusa.com, with frequent updates published by Grupo Editorial Notmusa of Mexico, the parent company of Maya Publishing Group. The website had an audience of one million its first year of operations.
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Filed Under: Media
